STUDY: The Business Impact of Online Communities
MARCH 6, 2017
How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Align community with member retention programs.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event.
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?
Help Us Promote Community Manager Appreciation Day January 23
JANUARY 10, 2017
Can you help us promote Community Manager Appreciation Day? Would you please share this with any other community managers (and friends of CM’s) that you know? Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage the event this year, and whooo boy do we have some awesome stuff in the works! Please RSVP for CMAD on Facebook.
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Schedule community events and Ustream chats.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.
Membership as Living Community
FEBRUARY 22, 2012
She will explain and explore for us how “d emand-centered models require a re-orientation of an organization from products and policies to people—customers, members, stakeholders” — and these are ideas which clearly relate very directly to the themes we’ve been exploring both in Open Community and in Humanize. . The same principle is true for successful professional communities today.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
This makes it more difficult for you to get found and engage your community. The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. Why Put On Live Events. A live event is your own social media platform. If you’ve never put on an event before, it can be intimidating. By Rich Brooks.
Putting Instagram events to work for your business
MARCH 6, 2013
The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Building community while running a contest can be challenging, and sometimes fool-hardy. Why does Instagram work so well? The win. Comodo .
Starting an Association Online Community? Five Tips for Building a Strong Foundation
JUNE 1, 2016
This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. In the article, he referred back to the Reddit volunteer moderator revolt I wrote about last August , and offered some tips for organizations just beginning to build online communities.
Community design showcase: NTEN keeps it simple
OCTOBER 28, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ———— Here’s an online community that is simple and elegant and works really well. Let’s look at a few key parts of the community. YES, SERIOUSLY!
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
5 Luxurious Technology Events for this Autumn
SEPTEMBER 4, 2013
In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Here are five of those types of events, so you can bask in the luxury while still being productive. Tech Mentor Events. This event is being held at the Palmer Event Center.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ].
How Not to Invite Speakers to Speak at Your Event
MARCH 16, 2015
I could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. Search Engine Marketing Events So, really.
YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD
JANUARY 21, 2015
Next Monday, January 26 is Community Manager Appreciation Day! Community is what we all do, and we’re passionate about it. Definitely check out what’s going on for CMAD this year, including 24 hours of Google+ hangouts and Community Manager Appreciation Awards, on the official website. Humanize the Brand to Build Real Community. How awesome is that? 6pm – 8pm.
Twitter Announces Twitter Developer Communities
NOVEMBER 3, 2016
Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities Wednesday. Senior advocacy marketing manager Kelly McMichael said in a blog post that the program is aimed at enabling developers to form their own communities worldwide and connect with each other locally, or with the @TwitterDev team. We’re ecstatic about the momentum of the communities and how this program will take connecting developers to the next level. Our mission is to meet, learn and champion developers who have built communities and applications with our products.
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
Timehop Builds Community around Nostalgia. Each day when you get your recap email, you are given options to share the different events from that day throughout the years on your social channels or email—further spreading the nostalgia and building community. One of the most powerful aspects of nostalgic memories is the community built around these shared experiences.
Using Online Community to Increase Member Retention
MARCH 24, 2014
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Try to talk about events organized by your company or that you’ll be attending. Go Viral.
How to Create a Pinterest Place Board for An Event
FEBRUARY 6, 2014
First you have to add the city your event is located in, then just start naming places you want to include on your map and–provided they’re already listed in Foursquare (which powers the map part of place boards)–the listing will appear and you’ll be able to select or upload an image and add that pin. Add pins for the event venue (e.g. But a day later, it worked fine.
Dreamforce: A Must Attend Event for Marketers and PR Professionals
SEPTEMBER 27, 2012
The community aspect. The community that comes alive in the commenting! Salesforce had set up a Chatter community specific to Dreamforce. My third key reason has slightly answered itself already, but as a marketer you hear Dreamforce, Salesforce, or Cloud Computing Event of the Year and you think, why would I attend? Today’s guest post is by Katherine Krieger.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. swung rapidly away from owned social community and toward social sharecropping; engaging with consumers on leased digital real estate.
Five Tips to Grow Your Facebook Community
MAY 11, 2011
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. We get this question all the time, “H ow can I grow my Facebook community ?” If your boss finds a YouTube video hilarious, post a link for the community to laugh along. Community news. The answer? Post engaging stuff.
How to Build Stronger Bonds With Your Community
Convince & Convert
JANUARY 13, 2015
It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? The last thing you want to come off as in your online community is intimidating. In your online community, you’re already halfway there.
[Cool Social Tools] QiqoChat for Live Online Events
APRIL 30, 2015
We’re a small team that has built a powerful platform to help your community members connect live. Private online communities. Here’s what QiqoChat can help your community do: Let your members “self-organize” and schedule video chats to discuss the specific topics that are on their mind. This makes the live event that much more productive.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). live) Webinars or Webcasts.
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. Here at SocialFish, we’re strong advocates of the Open Garden concept and online communities, so we’re always eager to test out new platforms. does more than a standard online community or website forum. Individually, rasa.io
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
JANUARY 2, 2013
I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. They should. Facebook. Linkedin. Twitter.
Cool Social Tools: Small World Labs Community
SEPTEMBER 2, 2014
———— Cool Social Tools: Small World Labs Community. Small World Labs Community provides extensive collaboration, communication, and sharing capabilities to create an environment and experience that is tailored to your non-profit’s target audience, whether they be volunteers, members, donors, beneficiaries, or other key stakeholders. Events. Badges.
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Big Idea: Embracing the Ecosystem. See, it works!
10 Problems Keeping Your Online Community from Being Great
JULY 31, 2014
The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. A solution: Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.
Context and Community: the 2 Cs That Can Make Social Scoring Work
FEBRUARY 4, 2013
Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. 25 in DC) rather eagerly.
Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser [SSM019]
NOVEMBER 29, 2016
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? And how marketing events help to engage your audience and create delighted customers for life. Stitcher.
Community Discussion: Making Money
FEBRUARY 19, 2017
Darren covers it quite extensively on his podcast , and it’s a topic we dive down deep in during every ProBlogger conference or event. The post Community Discussion: Making Money appeared first on ProBlogger. Community DiscussionOne of the most popular topics on ProBlogger (if not the most searched-for item) is making money blogging, and how to go about it.
How Much Do You Know About Your Consumers’ Cultural Communities?
Convince & Convert
JUNE 21, 2016
Social media engagement and community building is such an important piece of growing consumer advocacy. Starting on Twitter, hashtags have been used since 2007 to make conversations about similar topics or events easy to find and participate in. There are many different cultural communities who use Periscope’s live streaming service. Image via Unsplash. Keep ‘em short!
Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards
DECEMBER 20, 2016
Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment. Our goal is to: Give people ways to connect and share with friends during holidays and events.
4 Straightforward Benefits of Converting to an “Open Garden” Community Model
OCTOBER 26, 2015
If you’ve been following our series of Open Garden posts , you know that we’ve offered many strategic perspectives to motivate you to rethink the rigidity of the classic, closed community structure. We’ve also put forth suggestions on how to implement an open community and the positive changes that will follow. More Diverse Community. Featured Open Community
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. This online community made it happen.
What Happened at Problogger Training Event 2016
SEPTEMBER 13, 2016
The two days of the event this year were all about inspiring bloggers to be proactive and giving them the information and support they needed to take action. That change might not sound like a big one but we think it had a big impact as attendees told us many times that they felt the event was warmer, more inclusive, more welcoming and easier to meet people at. Actionable Content.