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The Most Important Post-event Engagement Tool

Spin Sucks

Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?

13 Ways to Use Facebook Events for Your Brand

Sprout Social

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. With Facebook’s calendar connection, most people have their Facebook events connected to their smartphones. Name Your Event.

Are Bloggers Community Managers?

Spin Sucks

Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Schedule community events and Ustream chats.

Is Your Online Community Changing with the Times?


This post  originally appeared on the Higher Logic blog , where I’m posting an  ongoing series  related to Millennials and online community.   And don’t forget that Higher Logic clients can have access to our  Essentials of Online Community Management  program at a special discount. We need our online communities to morph and shift with the changing landscape.

Membership as Living Community


She will explain and explore for us how “d emand-centered models require a re-orientation of an organization from products and policies to people—customers, members, stakeholders” — and these are ideas which clearly relate very directly to the themes we’ve been exploring both in  Open Community  and in  Humanize. . And why wouldn’t it? the higher the retention rate.

Community design showcase: NTEN keeps it simple


This post originally appeared on  Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ———— Here’s an online community that is simple and elegant and works really well. Let’s look at a few key parts of the community. 1. YES, SERIOUSLY!

How Not to Invite Speakers to Speak at Your Event

Bill Hartzer

could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. That is NOT how you invite speakers to speak at your event.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with , but it’s a really excellent online community software platform. measurepr.

5 Luxurious Technology Events for this Autumn


In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Here are five of those types of events, so you can bask in the luxury while still being productive. 1. Tech Mentor Events. This event is being held at the Palmer Event Center.

Are you a community manager?


Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ].

Facebook Debuts Featured Events on iOS App in 10 U.S. Cities

SocialTimes Facebook

gained access to a new Featured Events feature Monday. Josh Constine  of TechCrunch  reported on the launch of the feature, saying that the events  are curated by Facebook employees, and categories include art, entertainment, family, festival, fitness, food and drink, learning, community, music and sports. What we do is have a team of people who are basically looking at events on Facebook that have broad appeal, that a lot of people could go to, and they’re highlighting ones they think will be good to list out. Facebook iOS  users in 10 cities in the U.S.

YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD


Next Monday, January 26 is Community Manager Appreciation Day! Community is what we all do, and we’re passionate about it. Definitely check out what’s going on for CMAD this year, including 24 hours of Google+ hangouts and Community Manager Appreciation Awards, on the official website. Humanize the Brand to Build Real Community. How awesome is that? 6pm – 8pm.

Timehop Helps You Build Community with Nostalgia

Spin Sucks

Timehop Builds Community around Nostalgia. Each day when you get your recap email, you are given options to share the different events from that day throughout the years on your social channels or email—further spreading the nostalgia and building community. One of the most powerful aspects of nostalgic memories is the community built around these shared experiences.

How to Create a Pinterest Place Board for An Event


Be sure to take advantage of the board description field to enter as much information as possible about your event and a link to your website where they can get more information–and hopefully register. Add pins for the event venue (e.g. If your org has a large Pinterest following, you might try offering an event map board as a sponsorship opportunity for local businesses.

Using Online Community to Increase Member Retention


And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend  Josh Paul , in the session we presented yesterday,  Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.

Dreamforce: A Must Attend Event for Marketers and PR Professionals

Spin Sucks

The community aspect. The community that comes alive in the commenting! Salesforce had set up a Chatter community specific to Dreamforce. My third key reason has slightly answered itself already, but as a marketer you hear Dreamforce, Salesforce, or Cloud Computing Event of the Year and you think, why would I attend? I’m a marketing gal (or guy). Networking.

[Cool Social Tools] QiqoChat for Live Online Events


We’re a small team that has built a powerful platform to help your community members connect live.  Private online communities. Here’s what QiqoChat can help your community do: Let your members “self-organize” and schedule video chats to discuss the specific topics that are on their mind.  This makes the live event that much more productive.

It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. swung rapidly away from owned social community and toward social sharecropping; engaging with consumers on leased digital real estate.

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? The last thing you want to come off as in your online community is intimidating. Image via Easier said than done.

Five Tips to Grow Your Facebook Community

Spin Sucks

Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. We get this question all the time, “H ow can I grow my Facebook community ?”  The answer?  Community news.  This helps build our community and also helps build some of our friends and clients pages. Post engaging stuff.

The Intersection of Online Communities and Learning Management Systems


This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). live) Webinars or Webcasts.

Industry Buzz: 4 reasons why is the up and coming community platform


For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. Here at SocialFish, we’re strong advocates of the Open Garden concept and online communities, so we’re always eager to test out new platforms. does more than a standard online community or website forum. In all,

What Happened at Problogger Training Event 2016


The two days of the event this year were all about inspiring bloggers to be proactive and giving them the information and support they needed to take action. That change might not sound like a big one but we think it had a big impact as attendees told us many times that they felt the event was warmer, more inclusive, more welcoming and easier to meet people at. Actionable Content.

Cool Social Tools: Small World Labs Community


———— Cool Social Tools: Small World Labs Community. Small World Labs Community provides extensive collaboration, communication, and sharing capabilities to create an environment and experience that is tailored to your non-profit’s target audience, whether they be volunteers, members, donors, beneficiaries, or other key stakeholders. Events. Badges.

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Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies


I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. They should. Facebook. Linkedin. Twitter.

Open Community Case Study – Food Bank


Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.

10 Problems Keeping Your Online Community from Being Great


The problem:  The initial inclination when building an online community is  volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. solution:  Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.

How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

Social media engagement and community building is such an important piece of growing consumer advocacy. Starting on Twitter, hashtags have been used since 2007 to make conversations about similar topics or events easy to find and participate in. There are many different cultural communities who use Periscope’s live streaming service. Image via Unsplash. Keep ‘em short!

How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Try to talk about events organized by your company or that you’ll be attending. Go Viral.

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4 Straightforward Benefits of Converting to an “Open Garden” Community Model


If you’ve been following our series of Open Garden posts , you know that we’ve offered many strategic perspectives to motivate you to rethink the rigidity of the classic, closed community structure. We’ve also put forth suggestions on how to implement an open community and the positive changes that will follow. More Diverse Community. Featured Open Community

Interview with Community Manager: Jonas de los Reyes from Yahoo!

Social Media Citizens

Jonas de los Reyes is a lead community manager of Yahoo! You can follow Jonas on Twitter , Facebook and Linkedin. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. Another thing that is needed for a community to thrive is community guidelines.

Yahoo 56

A Tale of Two Communities Part II –


This post is the second in a two-part series where guest blogger  Garry Polmateer , former association executive currently working at  NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book,  Open Community. Salesforce is actively running their communities with fervent involvement.  Read Part 1 here. Productive? 

9 Problems Keeping Your Online Community from Being Great


The problem:  The initial inclination when building an online community is  volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. solution:  Take the time to identify potential members that already exhibit a passion for the topic around which your community is built. Your community manager is an outsider.

Ready to Grow ROI? Online Communities Can Help You Generate New Revenue Streams


Resource: Case studies on how to leverage your online community to find untapped revenue sources. Online communities are inherently useful outlets for growth and increased revenue. Any community can use advertising, vendors, events and other unique revenue streams to help its organization to flourish. says Ben Martin, CAE, from Online Community Results.

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Open Community Case Study – GoPlow


Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Check them out: GoPlow Community.

Reducing Cognitive Load: The Best UX Design for Your Community Site


And you definitely don’t want this to happen to your community members when they use your site. Because unlike my experience with that un-named airline, if members give up, the consequences feel pretty small for them — they just won’t use the community. The better your UX, the less cognitive load you’ll put on your members and the more people will enjoy using your community.

Sites 48

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.

ProBlogger Event Speakers Share Their Experience


At this year’s 7th Annual ProBlogger Event, hundreds of bloggers will come together to network with each other and learn from over 30 speakers and subject matter experts. So my top tip is that as you build your community, continue to create new income streams for your online platform – don’t rely on just one avenue for making money. Build Community. Build a community.