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How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting. Various cloud platforms have reduced the complexity of event management and enabled businesses to take their events to the next level.

How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Blogs.

The Most Important Post-event Engagement Tool

Spin Sucks

Think of the last branded event you created and the engagement tool you used. Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event.

How Not to Invite Speakers to Speak at Your Event

Bill Hartzer

could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. That is NOT how you invite speakers to speak at your event.

The Three “Ss” of a Successful Live Event

Spin Sucks

The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. There are costs involved, which may include renting a space, paying for speakers, marketing, advertising, travel costs, opportunity costs, food costs, and more, so it’s more risky. . Why Put On Live Events. How long should my event be?

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. 2. We picked a catchy name which made it possible to turn the event into a series. If it’s a public event, share it on all your channels: website, blog, etc. What’s your Goal? Pick a Theme.

The Importance of Music In Marketing Campaigns

Spin Sucks

Music in marketing has the power to move an audience in ways other mediums can’t. Don't forget about it during your next event or live campaign. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Eddie Newquist has more.

Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps

SocialTimes Facebook

Facebook announced Monday that it will extend its dynamic ads  and Canvas  ad product to applications, along with launching a new product, App Event Optimization. Through App Event Optimization, advertisers can deliver ads to the people who are likely to take valuable actions within their apps. Businesses such as mobile commerce and gaming apps are seeing success.

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10 Proven Ways to Get People to Come to Your Online Event

Convince & Convert

In my post yesterday, I talked about how virtual conferences are the dipping dots of marketingmarketing of the future and my current favorite outreach marketing tactic. Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. The new pixel is confusing, and I’m speaking for the advanced marketers who have figured it out. So let’s do it… The Facebook pixel has changed, and marketers are confused. Standard Events. The Old Pixel(s).

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ].

Is Your Event’s Success Tied to Your Industry’s Performance?

SocialFish

———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. This effect can of course be a double-edged sword: Despite executing a flawless event with top-notch content, you may have a down year if your industry’s macroeconomics aren’t so hot.

Dreamforce: A Must Attend Event for Marketers and PR Professionals

Spin Sucks

As a marketer, my most treasured listening pleasures are Mitch Joel’s Six Pixels of Separation and Christopher S. Penn (and John Wall’s ) Marketing Over Coffee. Through the group I met other marketers such as  Ken Hu of Soshio , Devon Carlson of Magellan Diagnostics , Jennifer Good of Access Intelligence , and Ann Freccero of Jaspersoft. Marketers Welcome.

[DC AREA EVENT] 2015 Future of Associations

SocialFish

Following a successful “ What Got You Here ” event in March exploring themes around transformation in the association sector, Ann Yoders of AEY Marketing & Research Consulting is pleased to offer the  next event  in “2015 Future of Associations” event series. Thursday, June 18, 2015 – 7:15 AM – 9:00 AM. NW, Washington DC.

Membership Growth Online Summit: An Incredible Event for Nonprofits

SocialFish

You’re already brainstorming new marketing tactics to bring in more members, but you’d like some direction from successful nonprofit marketing experts. Over 1 week in April, Wild Apricot is bringing in 7 nonprofit marketing experts (like John Haydon , Robbie Kellman Baxter , and Amy Sample Ward ) to share their best tactics and strategies on how to attract and retain new members.

Top Social Media Presentations from Fusion Marketing Experience Event

Social Media Citizens

I had a great honour to participate in Fusion Marketing Experience event organized by our friends at Social Marketing Forum. It was a great experience and probably one of the best social media events that I’ve attended recently and not only because of the impressive list of the speakers ( Olivier Blanchard , Dave Chaffey , Trey Pennington and etc.)

3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

There are few annual events that can attract a mass audience like the Oscars. For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out. The social conversation during and after the event made it clear that Best Actress winner Brie Larson was the leading lady of the evening in her stunning Royal Blue Gucci gown (middle).

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

What are the most used marketing tactics used by small businesses? Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance. Postal Service.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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How to Use Social Media for Event Marketing [Presentation]

Mindjumpers

This got me thinking that maybe it’s also good to use social media for reporting live events. A lot of businesses are already relying their press conferences on live streaming and tweeting about it too. Take look and let me know how you found it : Using social media for effective live-event reporting. This gives brands a chance to cover their own story like journalists would.

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

Luckily, there are conferences, meetups and other events aimed at people in exactly your circumstances in cities all around the world! No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. Photo Credit: SavorTheSuccess.com.

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

Luckily, there are conferences, meetups and other events aimed at people in exactly your circumstances in cities all around the world! No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. Photo Credit: SavorTheSuccess.com.

ProBlogger Event Speakers Share Their Experience

ProBlogger

At this year’s 7th Annual ProBlogger Event, hundreds of bloggers will come together to network with each other and learn from over 30 speakers and subject matter experts. Get out there, find events, talk to people, make friends, and you’ll grow as a result. Test The Market. The post ProBlogger Event Speakers Share Their Experience appeared first on ProBlogger.

The 80-20 Rule for Giving Events

Geoff Livingston

This band performed at a Crescent City Farmers Market fundraiser. Only 20 percent of the actual actions in a fundraiser should actually occur during a giving day or event. The other 80 percent should be spent getting ready for the event (50 or 60 percent) and then post-event follow-up (20-30 percent). And rightly so, it is the most public aspect of your giving event.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.

The Big Events Law of Social Media: The More People Post, The Shorter The Message

The Realtime Report

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. Basically we found this effect every time there was an event going on. And when there was no event, we did not find this effect.”. Power out?

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. SEO (54%) was cited as the second most important inbound marketing tactic. Inbound Marketing Tactics.

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Upcoming events – If you’re a local business then you know how valuable it is to be involved in the community. They separate the two into what they call Narrowcast and Broadcast.

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. Paul ( #SMBMSP90 on Twitter).

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Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. Here is LinkedIn’s company description: LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, market, and sell. What it Means for You, the Marketer.

How to Create Awesome Content From Your Next Event Experience

ProBlogger

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. From startups to small businesses, many companies’ content marketing campaigns burn out due to a lack of ideas. Are you getting the most from your event attendance?

A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. By Cosette Jarrett.

Four Secrets of Successful Hashtag Marketing

Spin Sucks

By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? Most marketers cannot deliver on these and almost no customer believes them.”

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