If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either. You should send the first out the day before the event. Be sure and include information like how to log in, what to do in the event that they’re disconnected in the middle of the event, and contact information where they can reach you in case they have trouble logging into the webinar. MORE >>

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Market influence. They include Indium Corp., MORE >>

Next week see’s the first LiveTech event, focussed purely on the the events industry. These industry specific social media events are a great way of sharing best practice in social media and I’d urge anyone working within PR, marketing or the events industry to attend this bootcamp on the 19th & 20th October at the … Read more. Events LiveTech 2011 social media events industry MORE >>

So, still baffled as to why using social media to promote events and more is right for you? Take a few moments to study these tips and then see how you can employ them in your business: Create event pages on major social networks like Facebook and Twitter. For your company’s event page, you want things like the event’s date and locale, along with contact information. Let’s say you are a catering business and you want to promote a big event you’re working. While you can and need to use words to promote events, images, videos etc. MORE >>

Effective mobile marketing requires a sharp focus on four mindsets: 1) I’m local. Mobile marketing is similar but different in each country around the world. This is what marketers should understand, but where is the evidence that mobile interaction delivers results. Permission marketing. Interaction is at the heart of mobile marketing, but messaging campaigns should abide by rules and etiquette. The discussion prompted @paulbmma to state that permission marketing is “going to be essential.” But what does that mean to marketers? MORE >>