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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Not for Live Events.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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#measurePR Recap: March Measurement Madness

Waxing UnLyrical

I think that’s an excuse for marketers and PR pros who are afraid of data. Next month, we’re moving the chat by a week, as I’ll be traveling Down South. Image: Kevin Pelrine via Flickr, CC 2.0. Events Measurement & Metrics MeasurePR #measurepr Christine Perkett geoff livingston PR measurement SeeDepth Inc.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Image: Amit Kumar via Flickr, CC 3.0. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Holding events both online and offline is now part of media management. reading and traveling.

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Being Blocked from the Social Web

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Being Blocked from the Social Web Written on July 3, 2010 by Justin Levy in communications , social media , technology 6 Comments - Leave a comment! The majority of work that we do at New Marketing Labs involves needing to be online.

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Shanan & Kate’s Excellent QR Code Adventure

Waxing UnLyrical

Okay, our adventure wasn’t as thrilling as traveling the Circuits of Time in a phone booth with George Carlin, but it was educational none-the-less. Image: Optiscanapp via Flickr, CC 2.0. What has been your experience with QR codes, displays and marketing at career fairs and such events? Here is what we found out: 1.

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12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 12 Cloud-Based Tools to Stay Productive Written on July 23, 2010 by Justin Levy in communications , organization , productivity , technology 2 Comments - Leave a comment! I already travel a lot.

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