Kikolani

DECEMBER 4, 2012

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Photo Credit: Chris Heller on Flickr. Print Advertising. Direct Mail.

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Marketing Message Boards Conference Flickr 154

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Not for Live Events.

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Hashtag Marketing YouTube Campaign 93

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!)

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Content UGC Community building Hotels 253

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Review Social Media Marketing Handbook 152

Waxing UnLyrical

SEPTEMBER 16, 2013

Image: Jørn Henriksen via Flickr, CC 2.0. 7 Tips to Creating an All-Star Event. Why: In this guest post for WUL, Susan Rubin of current SBCI client Cision offers stellar tips on holding an event that will build relationships and nurture leads. 5 Metrics Every B2B Marketer Should Track.

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Consultant Flickr Metrics Skills 186

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. And yet, through all of this, the Dude abides Flickr remains. So what happened? It was the photo sharing site of choice. Backed by Yahoo!,

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Instagram Flickr Privacy Policies 168

Waxing UnLyrical

DECEMBER 22, 2014

Don’t skim the post too quickly, though – there’s an important event announcement in there as well! Image: James Jordan via Flickr, CC 2.0. 3 Essential Tips for Digital Marketers. Event announcement: the first #measurePR chat of 2015 will take place on Tuesday, Jan. And yes, you read that right.

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WordPress Consultant Flickr Eventful 184

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Tools Adwords Marketing Class 247

Waxing UnLyrical

FEBRUARY 23, 2011

Tomorrow, a little over one year since HAPPO was launched, there will be several events taking place throughout the country to help job seekers with all sorts of things: résumé reviews, advice, as well as connecting them with potential employers. Image: edupov via Flickr, CC 2.0. Fast Horse is hosting a face-to-face event, from 5-7 pm.

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Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Image: Théo via Flickr, CC 2.0. The result: PR is poorly integrated with the rest of marketing. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake'

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Press Release B2B Curation Consultant 182

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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Social Bookmarking StumbleUpon Engineering Sites 198

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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Syndication Marketing Advertising SEO 103

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

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Social Media Airlines Sentiment Conference 244

Waxing UnLyrical

JANUARY 13, 2014

Image: Gordon Bell via Flickr, CC 2.0. Geoff Livingston gives us a preview of what to expect this year and sets us up to learn more at xPotomac on February 28th (disclosure: I’m co-producing this event and it will be awesome , if you’ll be in DC you should come!). Happy Monday! Invisible’ in 2013 – outside looking in.

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Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

AUGUST 26, 2013

I’m in New York today, working on a really cool event with a really cool Japanese client. Image: Steve Worsethandetroit via Flickr, CC 2.0. The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Good morning! Life is good, right?

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Wikipedia Consultant Flickr Compete 181

Akamai Marketing

OCTOBER 4, 2011

View more presentations from Akamai Marketing. 2) Free ticket to the Mari Smith event in Honolulu. More information: Flickr. I’ve started a list of things that I am grateful for that I have because I am a refugee: 10 Things I Enjoy Because I am not a Refugee. 3) $35 Amazon Gift Card. You’re choice. Facebook.

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Flickr Campaign Consultant Social Media 272

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. I asked Val to tell me a little more about it, and she said: “As a former Washingtonian and WWPR member, I try my best to follow Debbie Friez closely when she tweets from a Washington Women in PR event. Image: Theen Moy via Flickr, CC 2.0. I love this idea!

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Resources eBook CSR Social Media 251

Waxing UnLyrical

FEBRUARY 28, 2011

Everyone I had met in Libya was fully aware of events in Tunisia and Egypt and yet no one seemed to think it would happen there too. Image: People’s Open Graphics via Flickr, CC 2.0. It’s also been interesting seeing how events in Libya have been reported in Malta. Image: Johannesen via Flickr, CC 2.0.

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Techipedia: Tamar Weinberg

MARCH 16, 2008

With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca What: A charity party.? Answers Yahoo!

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MySpace Handbook Yahoo Microblogging 100

Waxing UnLyrical

APRIL 30, 2012

And when launching a business – swamped with to-dos, events, and life – we always need it. Photo credit: Natalia Buckley , courtesy Flickr, CC 2.0. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002.

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Small Business Patterns Flickr eBook 233

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Technology.

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Social Media SM2 Energy Microblogging 230

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

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B2B Communities Facebook How To 230

Idaconcpts

FEBRUARY 15, 2013

DoubleDutch Events. It’s one of the top event apps that provide a platform for businesses to interact with their customers. For example, customers attending an event organized by a company can see virtual participation from company officials who are not physically present at the event.

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Brands Foursquare HootSuite Tumblr 177

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Maybe your clients are creative and visual so they like YouTube or Flickr better. Lurkers turn the tables a bit on marketers. 640 Million on Facebook. Million users on YouTube. 640 Million on Facebook. Million users on YouTube.

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Lurker Klout Policies Consultant 203

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Yahoo Privacy Flipboard 167

Waxing UnLyrical

APRIL 29, 2015

Each September, Boys to Men (BTM) hosts its annual crowd-funding event, 100 Wave Challenge , during which it takes inner city kids out surfing. More than 30,000 emails are sent to spread the word, and staff members appear on television to tell people about their event, share their mission and ask for support.

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Communities Eventful Case Study Groups 100

Mindjumpers

NOVEMBER 18, 2010

Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Presenting Oxfam.

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Social Media Conference Technorati Case Study 244

The Marketing Blog

OCTOBER 1, 2007

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Here are some nice presentations worth a watch. The scope of my blog-posts span across the Enterprise 2.0

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Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market. Will you help us?

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

DECEMBER 11, 2013

Image: Amit Kumar via Flickr, CC 3.0. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Holding events both online and offline is now part of media management.

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comScore Smart Phone SMS Advertising 199

Social Media Marketing

MARCH 4, 2010

On his blog, Jeff Bullas gave away The 7 Secrets to Ford's Social Media Marketing Success last month. We're working on a lot more - notably Chapter 2 of the Fiesta Movement , in which there are 20 teams of two in 16 cities across the country, creating mini marketing campaigns through social media as well as offline events and media.

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Social Media Video scribd Delicious 167

Waxing UnLyrical

MARCH 13, 2015

I think that’s an excuse for marketers and PR pros who are afraid of data. Image: Kevin Pelrine via Flickr, CC 2.0. Events Measurement & Metrics MeasurePR #measurepr Christine Perkett geoff livingston PR measurement SeeDepth Inc. measurePR #measurepr. A6) W/ less $ must dedicate more time plain & simple.

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Consultant Flickr Metrics Travel 100

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Market Predictions Vary so Greatly? Home About In the Media Criticising Social Media ? 00 am Enterprise 2.0 Enterprise 2.0

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Conversation Web 2.0 Startup Flickr 155

Bare Feet Studios

OCTOBER 28, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Aloha , Gossip 2.0 > Social Media Events: New School or Old School? Experiences are powerful. Not so cool.

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Eventful Social Media Upcoming Conference 45

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Yahoo Flipboard Flickr 137