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Fashion and P.R. Social Media blogger events

Laurel Papworth

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible. Social Media Fashion.

Fashion 96
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Surprise and delight: What it is and brands who get it right

Sprout Social

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 98
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? riverisland #imwearingri #modestdressing #modestfashion #fashion #fashiontok #ootd Modest outfits Outfits of the week Autumn outfits 2023 ♬ original sound – ✨??2000s&2010s

Strategy 122
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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

ROI 84
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The State of Paid Social in 2020

Pixlee

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. The Brands Using Paid Social Have Changed.

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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. Yeezy Kanye West opted for an outlandish approach during Super Bowl LVIII, using a humble 30-second selfie video to promote his Yeezy fashion line. The ad generated $19.3

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The key to Victoria’s Secret social media success

Unmetric

The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers. Victoria’s Secret has several reigning statistics to its name. Content Strategy. What’s your hair strategy?