Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

OCTOBER 17, 2022

Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Whatever the fashion world calls it, the Telfar Shopping Bag has become one the most coveted “it bags” over the past few years. telfar #telfarglobal #nyfw @rainbowshops #fashion #fashionweek. ? The Bushwick Birkin.

Brands 99

Brands Fashion Eventful Hosting 99

Dave Fleet

DECEMBER 20, 2010

Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas. David Armano says that 2010 was the year that you went where the people were; 2011 will be the year where social functionality makes websites fashionable once again.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment. If sentiment is trending up or down. Their values are clear across their social channels.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Unmetric

OCTOBER 13, 2019

The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers. Victoria’s Secret has several reigning statistics to its name. Content Strategy. What’s your hair strategy?

Social Media 99

Social Media Apparel Fashion Instagram 99

Twist Image

FEBRUARY 14, 2014

My anger with that sentiment stems back to my days in the music industry. He was the creative and fashion genius behind Eck? which has become a billion dollar fashion and lifestyle company). fashion brand. If it does, the individual who pulls that lever is, in some way, selling out. chase jarvis. chase jarvis live.

Fashion 84

Fashion Sentiment Industry Brands 84

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These reports provide you with an overview of customer sentiments and your brand health, which you can use to amplify your social strategy and other marketing efforts. Profiles tab: View metrics at the individual profile level.

Review 128

Review Brands How To Analysis 128

Sprout Social

OCTOBER 27, 2022

“About 70% of my customers reached out to me through social media channels, the other 30% by email,” says Zoila Streich, Co-Founder of Independent Fashion Bloggers and former fashion business owner. So how are customers using social channels to receive support from brands? Start your free Sprout trial.

Statistics 110

Statistics Social Media Brands Issues 110

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. London fashion brand Lazy Oaf crediting the original poster of the image. The short video below shows how Hootsuite Insights can show you your brand sentiment, among other valuable metrics. View this post on Instagram.

UGC 145

UGC Content HootSuite Authentication 145

Talkwalker SM

JULY 23, 2015

Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Social Media Marketing

MAY 7, 2020

Associations moreover need to pick whether they will be contract-free web specialists and fashioners or unite as one with a structure and improvement office. Whoever you choose to work with, make sure to get a sentiment of their methodology. What is their Web Design Process?

Fashion 90

Fashion Organization SEO Sites 90

Sprout Social

JANUARY 24, 2024

You can view metrics like positive sentiment and total engagement. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. It can also give you metrics based on your competitor’s activities. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

MARCH 14, 2022

This platform put the spotlight on Black designers in cities like Atlanta, New York and Chicago, helping bring visibility to the talented creatives trying to make a name for themselves in the fashion industry. With this knowledge, go out into the world and see if your market shares the same or different sentiments.

Campaign 113

Campaign Brands Communities Industry 113

Audiense

MAY 6, 2016

You wouldn’t expect to hear IBM in the same realm of fashion and dresses, but the world is a strange place, and getting stranger with new technology. This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics. — IBM (@IBM) May 3, 2016.

Team 92

Team Fashion Analysis Sentiment 92

Audiense

JUNE 7, 2018

Those who are more extroverted are more aware of what is fashionable and trending and an excess of self-confidence; favour messages and content that enhance these characteristics. Adapt the message to highlight the most important aspects according to the traits of the audience or target segment.

Content 90

Content Sample Samples Sentiment 90

agora pulse

JUNE 5, 2020

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Social proof. But what’s good for one brand might be bad for another.

Instagram 127

Instagram Engagement Hashtag Meme 127

agora pulse

JANUARY 3, 2020

positive sentiment around the conversation. The example below is from micro-influencer Danielle Bernstein of @WeWoreWhat , a micro-influencer in the fashion world, giving a shout-out to @Postmates. Agorapulse allows you to listen to sentiment and monitor competitor activities on Twitter, so you’re never out of the loop.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product.

Strategy 131

Strategy Brands Hubspot Survey 131

Likeable

MARCH 31, 2021

Whether you’re in food, finance, fashion, or anything in between, social listening can help you analyze discussions within your industry and give you a better sense of where your market is headed. You can: Gather general sentiment around specific campaigns in real time. Industry Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. An apology by the fashion label through the media did very little to mitigate the issue.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

JUNE 26, 2023

Impersonality and that generic ‘business voice’ are out of fashion right now, and for the foreseeable future, so the sooner you can start personifying your brand and pushing those valued individuals into the spotlight, the sooner you can start really engaging customers on an emotional level. That’s right – in your workforce.

Social Media 62

Social Media How To Reputation Analytics 62

Social Media Strategies Summit

JANUARY 3, 2019

The brand created several made-for-social stories about art, fashion and pop culture. Upon implementing their creative strategy, positive brand sentiment grew 53% , with a 25% increase in followers. Nominated for 10th annual Shorty Awards , Tiffany & Co. In 2018, 70.7%

Instagram 139

Instagram Brands UGC Travel 139

Twist Image

MARCH 2, 2012

It's a pervasive sentiment throughout the marketing world. Is there any data, proof or business case to validate that screaming your product in an annoying and repetitive fashion actually gets (and keeps) attention? Do you believe it to be true? I don't (no shock there). people hate bad advertising. How did we get so lost?

Privacy 107

Privacy Sentiment Conference Advertising 107

Sprout Social

MAY 26, 2020

Platforms and messaging styles fall out of fashion, and results can dip if an effort isn’t made to stay on top of changes in the social space. Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest. Take TikTok, for example. What’s on customers’ minds? What questions are they asking?

Marketing 142

Marketing Class Skills Trends 142

Twist Image

AUGUST 30, 2013

I had one of those old-fashioned hardcover suitcases that eventually became stuffed with all kinds of magic tricks. The overall sentiment I share with those who ask me about my fascination with magic is this: if you understand how magic works, you know things about the human condition that most other human beings don''t know.

Sentiment 99

Sentiment Skills Fashion Conversation 99

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Keyhole’s real-time alerts provide valuable insights into your brand’s online reputation with sentiment analysis.

Tools 52

Tools Strategy Marketing Analysis 52

ProBlogger

DECEMBER 6, 2022

Google’s Natural Language Processing tool: Used to identify the topics and sentiment of content. It can identify the topics and sentiment of content, as well as measure content engagement on social media. Google’s RankBrain: An AI-based algorithm to determine search engine rankings. SEMrush’s AI-based SEO analysis tool.

Curation 38

Curation Sentiment Curata Blogger 38

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. But, if you’re a fashion brand, it absolutely works. Real-time content boosts purchase intent by 14 percent and increases interest in a brand by 18 percent.

Content 65

Content Meme How To Trends 65

Sprout Social

AUGUST 19, 2021

Oh Polly , an ultra-popular women’s fashion brand was one of the few businesses chosen by Instagram to trial in-app purchases in the UK this year. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports. 3 social commerce examples you can learn from. Monitor your social analytics to manage performance.

Examples 133

Examples Tips Patterns Instagram 133

Keyhole.co

FEBRUARY 14, 2024

Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. Yeezy Kanye West opted for an outlandish approach during Super Bowl LVIII, using a humble 30-second selfie video to promote his Yeezy fashion line. The ad generated $19.3

Eventful 52

Eventful Advertising Social Media Features 52

Almost Savvy

OCTOBER 4, 2012

Don’t get me wrong, they did screw-up – and in spectacular fashion. Equally important is the fact that sentiment of commenters online shifted significantly from a roar of complaints to many thanking Cynthia for her openness and quick apology. Cynthia is the Senior Director of KitchenAid Brand and Marketing Services.

Social Media 243

Social Media Brands Reputation Authentication 243

Later

SEPTEMBER 1, 2020

For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms. Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about.

Platform 78

Platform Social Media Small Business Instagram 78

Ignite Social Media

JULY 20, 2021

FAQs Prepped for Community Managers: Like the above, if a customer is asking a question that’s frequently asked, have the CM directly answer the question (not via copy and paste, but in a customized fashion). Personalize comment responses back the audiences should be reinforced regardless of the overall sentiment.

Social Media 106

Social Media Strategy Class Guidelines 106

Mindjumpers

AUGUST 25, 2010

Additionally, it should give guidelines on maximising positive interactions whilst reducing any negative sentiment. It should offer insight into the language and tone to use within differing environments, i.e. Facebook vs Linked In. Leave a Reply Click here to cancel reply.

Policies 218

Policies Social Media Guidelines Foursquare 218

Keyhole.co

JANUARY 24, 2024

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. This was coupled with early slogans like ‘Quality is Our Recipe.’ million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195