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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

 . It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. Don’t get me wrong, they did screw-up – and in spectacular fashion. Confused?

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Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media  and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. Just read these three quotes to get a feel for the overall sentiment that Komen has lost touch with their base. Lucky for us, she agreed. Enjoy.

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Looxii is a social media analytics platform. Marketo B2B Social Marketing.

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Passports are accounts on other social networks and social media platforms. Twitter.com is a must if you have a social media audience. account for social bookmarking. media.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? That said, such a broad determination means you can be a social media marketer and not know it.

Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media

SocialFish

Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content. fashion retailer can see the clothing items its target audience is talking about to decide which products to stock. Fundraising. Video.

How PR Pros Are Using Social Media for Real Results

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! confused)?

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).

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How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their customers.

What to Consider When Building an In-House Social Media Team

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Studard agrees. Mobile 2.0

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

This isn’t to say that Facebook should be a central part of every company’s social strategy. It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Social Mentions. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.). ” Twitter Followers.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Now Talkwalker users can genuinely move from global to local insights in just a few clicks and get access to a whole new range of possibilities for extracting useful business insights from social data. Market Research: Fashion Trends From NYC to LA. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Mentions for BP in the U.S.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. Social media is the gateway that allows brands to connect authentically with audience members one-on-one. Determine Your Social Angle. Awesome! Tagboard.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Looking forward to meeting you at Coastal Social. Build a website. Bingo!

Fashion and P.R. Social Media blogger events

Laurel Papworth

This social media invite sent to Fashionista highlights some of the issues of running blogger only events. I was recently told by a P.R. We appreciate the sentiment, but no thank you. Social Media Fashion. Some, like me, get fed up with being lectured that we should be on their private PR industry panel as a duty to the social media industry.

6 Instagram Trends Marketers Should Know

Sprout Social

Being aware of the most popular Instagram trends could be the icing to your social media marketing cake. An Instagram trend typically captures the same sentiment or style as many others, but is often influenced by high-profile users. While some of these trends are still in full force, most have come and gone like typical fashions. What Are Instagram Trends?

Paradox of Online Influence

Unspoken

spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence? They measure activity on three networks – Facebook, Twitter and Google+ – but where are the rest of 200+ social media networks if they really want to be a standard?

Paradox of Online Influence

Unspoken

spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. ” Why does a Klout score matter when it comes to dating, and where is this leading us when it comes to measuring social influence? They measure activity on three networks – Facebook, Twitter and Google+ – but where are the rest of 200+ social media networks if they really want to be a standard?

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Respond in a timely fashion. Curate.

Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

windmillnetworking.com

Social media is a fascinating and new medium for  business es.  If done right, social media can be an incredibly viral way of spreading the word about your  company , brand, or product. However, because of its “viral&# nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or products.

The Social Media Policy – not just for the big players

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « YouTube Launches Charts of Top Videos 7 Important Steps to Great Business Communication » The Social Media Policy – not just for the big players Posted by admin Aug 25th, 2010 Tweet Blog post written by Georgina Coates who is Social Media Manager at UK based, integrated communications agency Kindred.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach? Don’t get me wrong. Check. Check.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Social media has come of age.

Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas. I don’t blame him – companies are sinking big money into Facebook nowadays. These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages.

How to read your ideal customers’ minds (using marketing tools you already use)

Absolute PA

This is to better understand public sentiment around the brand. ). Here are some of my favourites… Social media as a listening tool. Popular social media platforms like Twitter and Facebook are heavy-laden with juicy insights about your ideal customers. No other social media platform has the search ability that helps YOU understand what your people want.

Home Is Where Your Customers Are

Twist Image

"We see social media, primarily, as a paid channel at this point.". This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that here:  Facebook And A New Era In Paid Media ), or paying for premium real estate in the Twitter feed for more people to see a brand's call to action. They are not social causes or non-profits. It's defeatist to think that the myriad of digital channels are simply that: a paid media space. There needs be a significant effort to double-down on these social media channels.

Four Benefits of Charitable Content Strategies

Spin Sucks

If your business is sponsoring or holding a fundraising event it can easily attract attention from the media. Social Media and Search Engine Optimization. Hopefully by now you know how important maintaining a presence on social media sites can be for your business (if not, check out this guide to social media success ). Brand Loyalty.

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. think anybody who’s listening to Marketing Marvels either live or recorded has a sense for what social media listening is. Is it social? Thank you.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! thanks! thanks!

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

Let's apply this to the familiar topic of listening in social media. If must be serious; he has a matrix In proper consultant fashion, I decided to see what happens when we put these two ideas in a matrix. Think about the usual discussion of listening in social media. You're probably already looking—sorry, listening —for useful information online.

Mobile Breaks Search. And Your Brand

Twist Image

It was an original sentiment, when I started writing about it, well over fifteen years ago. We went from a handful of network television channels ( CBS , ABC , NBC , etc.), to a handful of Web portals ( AOL , Yahoo , etc.), to a handful of social media platforms ( Facebook , Google , Twitter , etc.) to a handful of mobile apps. Facebook's search functionality has yet to truly serve the consumer in this fashion. More than ever, brands have to realize that Facebook (and other social networks) could well be the Internet for most consumers. social media.

Leaving Facebook

Twist Image

On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Media is just media. media. media channel. media mix. media planning. brand.

IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

Audiense

You wouldn’t expect to hear IBM in the same realm of fashion and dresses, but the world is a strange place, and getting stranger with new technology. This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics. – How Western Union built a social engagement strategy that worked.

Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

When it comes to social media, we learn most from the people who have stepped out before us and generously share their experiences. About Brandswatch : Launched in August 2007, Brandwatch   develops tools for monitoring and analysing social media conversations. Diva Marketing/Toby : With any social network initiative there are risks associated with active participating.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 13 Observations From South by Southwest (SXSW) March 16th, 2010 |Written By: Jay Baer | View Comments Tweet As usual, this year’s South by Southwest Interactive conference was a blur. link] Social Media

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! November 8, 2010 David A. David A. The role of the Project Mana.