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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. She can be found on Twitter at @lisaml15.

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The Carrot and Stick of Social Media Disclosure

Convince & Convert

Did you cringe just a bit when you saw the word disclosure in the title? By making the same transparent disclosures that can keep you on the good side of the FTC, FDA, FINRA, SEC and rest of the alphabet soup of agencies whose guidelines you can no longer ignore. Well, relax. How can you do this? The 3 Types of Disclosers.

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7 Tips to Creating an All-Star Event

Waxing UnLyrical

Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). Events can be a great way to build relationships and nurture leads. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. What’s your Goal?

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Super Bowl LV Social Media Trends

Ignite Social Media

Within this post, we’re breaking down some of the notable social media trends from this year’s event. In preparation for the event, the majority of advertising leveraged the headliner, Miley Cyrus, who would be performing live for the 7,500 vaccinated healthcare workers in attendance at the game. First-Ever TikTok Tailgate. You’ve won!

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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. Heidi Sullivan. hint: social) #measurepr.

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Monday Roundup: Sustaining Relationships

Waxing UnLyrical

Extend the Life of Your Event with Post-Event Planning. Why: In this WUL goodie, Lisa Denten of Cision (disclosure: client) offers some great post-event planning steps to help increase your return on events while sustaining relationships. Combine Your Blog Posts And Email Marketing Strategy For Better Results.

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5 Reasons to Leap at the Social Media Marketing World’s Next Event

Socially Sorted

This post will be updated soon to be about content from the event. If you want to stay tuned for new Social Media events, please subscribe and you’ll be notified. . Every event, every summit, every live event has been a non-negotiable part of my calendar. Please note – tickets are now sold out.