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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. 762 app downloads in 4 days following event. Sell-out event. 425 Tweets.

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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

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Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S.

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Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Twitter Users Log In Via Mobile. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Twitter users will access the platform via mobile. 25% during live events.

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What You Need to Know About the LinkedIn Virtual Events Guide

agora pulse

When the pandemic began unfurling, many businesses scrambled to put their events online. LinkedIn shared its findings in a recent virtual events guide. When the pandemic hit, LinkedIn optimized its existing event tools, so that social media agencies and marketers can set up, promote, and run virtual events via LinkedIn company pages.

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How Black Lives Matter used social media to mobilize

Socialmedia.biz

What’s so interesting and so meaningful about social media and social movements is just how quickly people can mobilize through social media,” explains Rachel Einwohner , professor of Sociology at the Purdue University, “People who are tweeting or liking things on Facebook are also participating in marches.

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