Waxing UnLyrical

FEBRUARY 28, 2011

Everyone I had met in Libya was fully aware of events in Tunisia and Egypt and yet no one seemed to think it would happen there too. Image: People’s Open Graphics via Flickr, CC 2.0. It’s also been interesting seeing how events in Libya have been reported in Malta. Image: Johannesen via Flickr, CC 2.0.

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Flickr Compete News Eventful 150

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Email this to a friend?

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Social Media SM2 Energy Microblogging 230

Waxing UnLyrical

DECEMBER 28, 2011

Image: JKönig via Flickr, CC 2.0. My query made it clear that I wanted examples of success, and how it was being measured. Image: Andy Field (Hubmedia) via Flickr, CC 2.0. Image: marissaorton via Flickr, CC 2.0. Image: Leo Reynolds via Flickr, CC 2.0. Image: Tyler Durdan via Flickr, CC 2.0. In the genes?

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Press Release Flickr Newsletter Comparison 222

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.

Communities 40

Communities Strategy Forums Project 40

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. I asked Val to tell me a little more about it, and she said: “As a former Washingtonian and WWPR member, I try my best to follow Debbie Friez closely when she tweets from a Washington Women in PR event. Image: Theen Moy via Flickr, CC 2.0.

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Resources eBook CSR Social Media 251

Waxing UnLyrical

SEPTEMBER 19, 2012

Additionally, Wiser organizes events on a regular basis across countries to educate, collaborate and connect with like minded people. All in all, it’s a great example that social networks can be used not justs by MNCs or brands for profitable motives, but that they can also be used to bring about social change!

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Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. Live-tweeting from events, using a hashtag that has been set up for the event, or creating one from scratch. Where Twitter for PR usually begins… and ends. It’s not that people are not already using Twitter for PR. Pitching journalists on Twitter.

Twitter 246

Twitter How To HootSuite Curation 246

Harp Interactive

OCTOBER 9, 2009

Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product.

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Social Media Press Release Marketing Widget 232

Waxing UnLyrical

AUGUST 21, 2012

Things like: • Is it illegal to smoke on restaurant patios? • Some emergency personnel give teddy bears to children at traumatic events, do you? • Are there laws about keeping exotic pets in the city? Image: zlady via Flickr, CC 2.0. To keep the conversation going RPS hosts #WhatstheFineWednesday.

Social Media 165

Social Media Construction Flickr Communities 165

Waxing UnLyrical

FEBRUARY 12, 2016

Image: Robynlou Kavanagh via Flickr, CC 2.0. Doesn’t it strike you as just a tad incongruous that two such markedly different events should fall in the same week? In a Social PR world, for example, you could: Give up stressing over meaningless metrics and focus on what really counts.

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Consultant Flickr Metrics Communities 100

Waxing UnLyrical

DECEMBER 11, 2013

Image: Amit Kumar via Flickr, CC 3.0. Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

MAY 10, 2013

” Image: maHidoodi via Flickr, CC 2.0. Jilani’s experiences, including from the White House Correspondents’ Association (which hosts the annual event), and it’s been almost two weeks since this happened, I’m going to assume her account is true. For example, should I tell you of the day after 9/11?

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Consultant Flickr Upcoming Eventful 278

Waxing UnLyrical

AUGUST 15, 2011

Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. Content submissions have dropped and with that conversations in the comments section.

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Study Committee Metrics Education 178

Social Media Marketing

MARCH 4, 2010

I keep a clipsheet of coverage of our social media efforts (using Profilactic ), which is helpful when speaking to reporters or digital media and they're looking for examples of how our work has resonated. It captures a lot of what Ford is doing in the space.

Social Media 167

Social Media Video scribd Delicious 167

Webbiquity SMM

JULY 23, 2013

For example, if you own a restaurant in Minneapolis, a Google search for “lists of restaurants in Minneapolis” returns more than two dozen lists just in the first three pages of results—some general and some specific to certain neighborhoods, categories and price ranges. Social media.

Directory 194

Directory Types SEO Engineering 194

Talkwalker SM

MAY 12, 2016

Event organizers too, run into difficulties when trying to accurately value their sponsor deals. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity.

Sports 60

Sports ROI Metrics Social Networking 60

Atom Thought

NOVEMBER 27, 2008

I have personally been aggressively engaged in tracking the events in Mumbai through twitter, facebook, Wikipedia, flickr , various blogs and not forgetting good old Google. Having said that, this incident has shown us the way ahead on Citizen journalism and collaborative examples of online social media in the event of disasters.

Wikipedia 113

Wikipedia Aggregator Case Study Journal 113

Akamai Marketing

APRIL 4, 2011

Maybe your clients are creative and visual so they like YouTube or Flickr better. By the way – I love the $2 bill as an example of social media currency. Its easy to say “I want a Facebook page&# or “I’m opening a company Twitter account&# , but is that really where you should start? Think about it.

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Lurker Klout Policies Consultant 203

Waxing UnLyrical

MAY 2, 2011

Let me give you an example. The event begins and ends in a large city, but attracts cyclists from around the entire region. Image: kondrag via Flickr, CC 2.0. In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training. Quite the contrary actually.

Training 156

Training ROI Eventful Cost 156

Waxing UnLyrical

FEBRUARY 5, 2013

Image: goiabarea via Flickr, CC 2.0. For example, at USB Memory Direct we recently collaborated with graphic designer UPSO to create a unique design for one of our business card shaped custom USB drives. Try to talk about events organized by your company or that you’ll be attending.

B2B 230

B2B Communities Facebook How To 230

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.

Communities 26

Communities Strategy Forums Project 26

Waxing UnLyrical

OCTOBER 24, 2011

She has been proactive about upcoming events and promotions we are contemplating so as to plan her pitches. for example) if you don’t have any hard placements yet. For example , “Dear Client, It is June. ” Image: John Drake Flickr , CC 2.0. Hindsight, as they say, is 20-20. So here goes.

Flickr 163

Flickr Upcoming B2B Activities 163

Kikolani

DECEMBER 4, 2012

Photo Credit: Chris Heller on Flickr. If you’ve ordered pizza from Dominoes lately, for example, you might have noticed that your next mailing references your last order. Despite the growth of the Internet, it is important to realize that only 78.1% of users in the US have access to the Internet that leaves 21.9% Conferences.

Marketing 154

Marketing Message Boards Conference Flickr 154

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. magnum via Flickr, CC 2.0. For example, here is one of my pipelines.

Small Business 271

Small Business System Template Templates 271

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Photo: Alan Cleaver via Flickr, CC 2.0. Karen Freberg is an assistant professor in Strategic Communications at the University of Louisville.

Social Media 100

Social Media Class Conference Research 100

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Are you ready?

Social Media 137

Social Media Yahoo Flipboard Flickr 137

Devumi

OCTOBER 8, 2014

This post from Red Bull is a prime example of someone who’d want to add the caption to their Instagram embedding: It talks about a Livestream event they have coming up, shows one of their hashtags, and links both with that exciting image. Photo credit to Rosa on Flickr. That’s good content anywhere you embed it.

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Embedding Instagram News Hashtag 97

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) And that is very cool.

Social Media 224

Social Media Class Creative Commons Flickr 224

Talkwalker SM

FEBRUARY 23, 2016

In January, Chanel had its Haute Couture fashion show and successfully promoted the event by providing its social media fans with a unique VIP perspective. Banner image credit: CC/Flickr/ superidoijp (modified B/W + title and logo added).

Social Media 60

Social Media Case Study Brands Fashion 60

ProBlogger

MARCH 12, 2015

Image via Flickr user richard.scott1952. If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. Learn your target audience’s biggest pain points.

Eventful 20

Eventful Content Startup How To 20

Justin Levy

JULY 3, 2010

While the event has been a once-in-a-lifetime experience because of the cool work we’ve been doing with The Henry Ford and their future Racing in America exhibit, it’s also been extremely frustrating being here for one reason: lack of access to the internet. Thanks for taking time out of your day to come hang out here!

Hotels 182

Hotels Travel Flickr Tweetdeck 182

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Here are some examples of how influencer marketing was leveraged by some leading brands: 1. Image: Geoff Livingston via Flickr, CC 2.0. When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Carpe diem!

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 In the event that your tips do not produce successful results, readers will be able to understand the logic behind each tip, discern what went wrong in their application, and then adapt your tips to their situation. Image: Stuart Caie via Flickr, CC 2.0

Class 178

Class Flickr WordPress Template 178

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Justin Levy

JULY 23, 2010

Backupify can secure your data from a variety of services including: Flickr, Twitter, Delicious, Zoho, Google Apps/Docs, WordPress, Basecamp, Gmail, Facebook, Google Calendar, and many more. Dropbox: Dropbox keeps my most used files available to me wherever I am.

Products 232

Products Yammer Tools SocialCast 232

Talkwalker SM

JANUARY 25, 2016

The new president was very active on social media during the event as well , and went from posting a picture of his boarding passes (AirFrance, mind you) to commenting on his meetings with many world leaders. Macri easily took the top spot as Twitter influencer for the event, his engagements even surpassing the official @wef Twitter account.

Forums 64

Forums Analysis Influencer Social Media 64