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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132
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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. 2 search engine in the world , according to Mushroom Networks.

Video 133
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Cool B2B Marketing Tools for Marketo Users

Oktopost

We use it, we recommend it, we are BIG fans. Additionally, getting to know the other technology partners in attendance was a highlight. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Here at Oktopost, we love Marketo.

B2B 77
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. Enter the era of Growth PR.

Nielsen 140
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I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Social

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again?  ” 2.

Team 79
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Brand Awareness, Brand Visibility, and Trust

Proactive Report

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support.

Brands 52
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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Video ads will bring your marketing efforts to the next level!

Video 100