Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. You need content to address each persona. You need content to address each persona.

Analytics 164

Analytics Content How To Software 164

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. Social media.

Marketing 70

Marketing Engineering Advertising B2B 70

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

Influencer 168

Influencer Remix Marketing Meme 168

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Socialized

SEPTEMBER 28, 2017

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Viral marketing. And sometimes marketers create promotional content so nice that people can’t help but share. Social media marketing. PR marketing.

Types 100

Types Strategy Marketing CPA 100

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Josh S Peters

MARCH 6, 2009

Search engines are one of the internet marketers best friends, yet they are sometimes ignored (crazy I know) or more often misunderstood. So here’s what I’d like to do, give you a quick rundown of search engine basics. Well to better understand our Google overlords we need to ask… How do Search Engines Work?

Engineering 113

Engineering Marketing Telecommunications comScore 113

Buzz Marketing for Technology

JANUARY 19, 2010

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Share this on Linkedin.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Social Media Marketing

APRIL 11, 2018

Sometimes, your SEO techniques may not favor your website and your site may step down from the search engine rankings. Search Engine Optimization cannot be effectively implemented in one or two days. You need to do lots of research, test your website with various keywords, alter your web content and so on.

SEO 99

SEO Guidelines Directory Engineering 99

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Tweet This! Share this on Facebook.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Twist Image

NOVEMBER 11, 2016

The public markets are no longer in love (their market cap has been dropping). Case in point: this week, I presented at Hubspot 's massive Inbound event. Their algorithm curates your friends, throttles the brand page content and while it is fresh. I'm not sure if Twitter can change the engine in flight.

Twitter 84

Twitter Hubspot Feed Feedly 84

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

SocMed Sean

DECEMBER 1, 2018

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266

Blogger Company Social Media Curata 266

Twenty4 Social

AUGUST 27, 2020

There is an automation tool for all possible tasks, from email marketing to paid advertising models. Email marketing is still a very lucrative business model. Even aside from pure email marketing, it is always a good idea to maintain an email list to keep customers regularly engaged. 1 – MailChimp. 0 Comments.

Tools 98

Tools Hubspot Startup Curation 98

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Tweet This! Share this on Facebook.

B2B 206

B2B Engagement Marketing Sentiment 206

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Statistics 145

Statistics Social Media Marketing Survey 145

Razor Social

NOVEMBER 13, 2018

Inbound or outbound marketing…. You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound! And this is where an influencer marketing tool, such as GroupHigh , can be of huge help.

Marketing 96

Marketing Influencer Resources Sites 96

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Introduction To Search Engine Optimization – by HubSpot. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Mindjumpers

JUNE 24, 2011

However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. Blogging is on the rise.

Company 206

Company Hubspot eBook Diagrams 206

Bill Hartzer

MAY 11, 2012

As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. Through a division called “ American Express Market 3D “, American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions.

Directory 160

Directory Social Bookmarking Engineering Guidelines 160

Small Business Mavericks

AUGUST 5, 2015

Search engine optimization (SEO) is just as important today as it ever was. Many online marketers have jumped on the “ SEO is dead ” bandwagon, but I assure you it isn’t dead. For the most part, true search engine optimizers haven’t been concerned about keyword densities for almost ten years now.

SEO 70

SEO Engineering Patterns Influencer 70

SocMed Sean

JULY 11, 2018

I’d like to get more referral traffic, but I’d rather focus on writing for my own blog, rather than giving my content away to others. Am I being selfish about my content? The idea is that if a high-quality site links to your content, Google is going to reward you with the potential for higher ranking for your content.

Content 209

Content Buy Sites Energy 209

Small Business Mavericks

NOVEMBER 7, 2012

Multiple inbound links from the same web page. Cloaked inbound links. These are just a few of the types of inbound links you want to avoid. How To Attract Valuable Inbound Links. Links from bad neighborhoods. Blog spam links. Overabundance of links focusing on “relevant anchor text. Links with multiple redirects.

Engineering 101

Engineering SEO Types Activities 101

Small Business Mavericks

SEPTEMBER 16, 2011

A very prominent SEO and veteran Internet marketer recently said that keywords are no longer necessary. Just write content, he says. The search engines will rank you. You can feasibly build a business model completely around social media marketing, in which case keywords are not necessary. No keywords necessary.

Klout 168

Klout Foursquare SEO Engineering 168

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Blog writing and search engine optimization can, however. All you need is a content strategy. Search engine traffic is valuable. Content creation.

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

SEO 100

SEO B2B Consultant News 100

Your Escape From 9 to 5

JUNE 27, 2022

As you have probably heard, SEO improves your website and gives it a higher ranking on search engine results. An SEO agency can help with the implementation of crucial techniques that improve visibility searches as well as your chances of reaching prospective customers whilst reducing the money spent on marketing.

SEO 40

SEO Reputation Discount Compete 40

Mindjumpers

SEPTEMBER 24, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. In little over ten years, the corporate site has become a crucial component of the marketing and communication strategy. Furthermore, blogs play a crucial role in search engine marketing and a brand’s reputation, among many others.

Social Media 220

Social Media Forums Disqus Social Networking 220

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Blogs are the most valuable type of content , according to more than ?rd rd of today’s marketers. Content Plus ). Blogging Content Creation' More than 60% of U.S. Factbrowser ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Direct Marketing Observations

AUGUST 15, 2011

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content takes time. Like it or not we are a search driven society. The reason?

Content 174

Content Adsense URL Engineering 174

Small Business Mavericks

SEPTEMBER 4, 2015

How important is search engine optimization (SEO)? Is it so important that you should pore over every word on your blog and website to find ways to improve your SEO so that your content ranks higher in the search engines? ” Rand Fishkin of Moz says “good unique content” must die. .”

SEO 70

SEO Engineering Small Business Fashion 70