Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. But what can you actually do about that ?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Educational video. Webinar presentation. Educational video. Use your answer to brainstorm a unique educational video idea. Webinar presentation. Interview-style videos are educational and entertaining.

YouTube 131

YouTube Video Authentication Education 131

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. Once you master (the very simple steps) of social selling , you can position yourself as an industry thought leader, establish credibility and build trust among your prospects.

B2B 131

B2B Education Meeting Engagement 131

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Use Industry Disruptions to Your Advantage. Deliver on What You Promised in the Webinar Invitation.

Engagement 60

Engagement Case Study Tips Discount 60

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. What are the best times to post on TikTok by industry? What are the best times to post on TikTok? Wednesdays at 3 p.m.

Tourism 109

Tourism Travel Education Engagement 109

Sprout Social

JUNE 23, 2016

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. Product education is an important resource for our team and for our customers.

Education 75

Education Team Meeting Products 75

Oktopost

SEPTEMBER 21, 2023

Instead, position yourself as an industry thought leader and strengthen your digital brand strategy by offering a range of industry-related trends, personal content, company-related updates, and relevant articles and resources while inserting your unique insights and expertise. To improve your response rate, personalize your outreach.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

FEBRUARY 19, 2024

And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. Does Advocacy Posting Vary by Industry? Different B2B industries vary in terms of their workflow, target audience, and many other factors which impact advocacy posting.

Trends 69

Trends B2B LinkedIn Training 69

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? Share of Voice (SoV) SoV represents the proportion or percentage of online conversations and mentions your brand receives compared to your competitors — or the overall industry. This will help us build our email list.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Waxing UnLyrical

JUNE 14, 2018

You are a hard-working professional with the talent to succeed in your industry. Remember to add work related webinars and education on the list. With the help of technology you can build an online community to help build your business or network with people in the industry. Negotiate Your Worth.

Tips 178

Tips Skills Creative Commons Resources 178

Convince & Convert

JUNE 20, 2017

Using content monitoring tools like BuzzSumo , you can search brand names, industries, or specific keywords and find out the most popular and relevant topics for your industry in real-time. Focus on Educating, Not Selling. To do this properly, you need to place a priority on solidifying your status as an industry expert.

Conversation 161

Conversation Video Content How To 161

The Realtime Report

APRIL 20, 2020

The coronavirus pandemic may have touched industries all across the board, but you can still ensure your business stays just as healthy as you are. Put on Webinars and Other Interactive Activities. Webinars can be a great way for your brand to show that you know your stuff in the industry. Be Responsible.

Marketing 113

Marketing Sentiment Industry Energy 113

Webbiquity SMM

SEPTEMBER 26, 2017

AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. If you are a marketer for small businesses, think about what industry most of your clients are in. Add Webinars. Webinars can be a powerful tool to generate new leads and keep them engaged with your company. Reward Engagement.

LinkedIn 186

LinkedIn How To CPA B2B 186

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  For instance, you could create a carousel highlighting little-known facts about your industry. 

Examples 101

Examples LinkedIn Collaboration Case Study 101

Webbiquity SMM

JUNE 7, 2018

Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Develop and implement a strategy to create valuable educational content that your target audience will find useful. Conduct webinars on topics related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

yMarketingMatters

OCTOBER 12, 2019

You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers! Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows.

Content 147

Content Paid Search Digg SEO 147

Koka Sexton

FEBRUARY 16, 2023

Monthly educational content? Make it easy for your audience to take the next step, whether that’s visiting your website, signing up for a webinar, or making a purchase. Invitations to events or webinars: If your business is hosting an event or webinar, you can use email marketing to invite potential clients to attend.

Campaign 78

Campaign Engagement Case Study Newsletter 78

yMarketingMatters

OCTOBER 12, 2019

You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers! Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows.

Content 130

Content Paid Search Digg SEO 130

Jon Loomer

FEBRUARY 24, 2021

Part of this is getting an educated feel for what is going to happen instead of reacting on the fly — emotionally — later. It’s changed the industry. Educate yourself. I am hosting weekly webinars and strategy sessions to make sure no one is left behind. Prepare for Attribution Changes. Be prepared.

Advertising 216

Advertising Facebook How To Privacy 216

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? They then craft a strategy that will resonate. Source: Square.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Share your case studies in industry LinkedIn and Facebook Groups. Effective listening topics and queries for your agency can help you: Dial into the pain points your prospective clients are facing in their industry. What do you do better than everyone else?

Social Media 112

Social Media Strategy Case Study RFP 112

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

The Realtime Report

APRIL 7, 2021

Millions of investors are participating in the CFD trading industry. This industry is deceiving as it looks easy on the outside but is actually hard. Professionals hold webinars to educate potential clients about their prospects. How To Build A Strong. Career In The CFD Market.

How To 91

How To Marketing Banking Reputation 91

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

AUGUST 28, 2013

If you’re out to educate an audience, don’t sell to them. If you are out to sell to your audience, don’t lecture them on industry trends. During our webinars , we engage people with stories and visuals, being careful not to bore them by only speaking at them for 30 minutes straight. What’s your Goal? Make it Interactive.

Eventful 230

Eventful Tips Consultant Survey 230

Oktopost

SEPTEMBER 21, 2023

Instead, position yourself as an industry thought leader and strengthen your digital brand strategy by offering a range of industry-related trends, personal content, company-related updates, and relevant articles and resources while inserting your unique insights and expertise. To improve your response rate, personalize your outreach.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

FEBRUARY 7, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Luckily, with new technology comes new solutions that allow heavily regulated industries to keep up with the times without the fear of ramifications.

Conference 94

Conference Message Boards Training Data 94

Sprout Social

AUGUST 21, 2023

For example, the United Nations Educational, Scientific and Cultural Organization (UNESCO) published the first global standard on AI ethics in November 2021: The Recommendation on the Ethics of Artificial Intelligence. Continue education across leadership and teams AI isn’t something business leadership can rush into.

Marketing 90

Marketing Privacy Policies Issues 90

Convince & Convert

JUNE 20, 2017

Using content monitoring tools like BuzzSumo , you can search brand names, industries, or specific keywords and find out the most popular and relevant topics for your industry in real-time. Focus on Educating, Not Selling. To do this properly, you need to place a priority on solidifying your status as an industry expert.

Conversation 103

Conversation Video Content How To 103

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. The impact of Covid-19 is not lost on any of us.

Reputation 117

Reputation Brands B2B Loyalty 117

Buffer Social

AUGUST 16, 2023

It demands careful planning, strategic thinking, innovative approaches, and a relentless drive to stand out in a competitive industry. I was eager to take on any client in any industry. We chose the higher education, retail, and food and drink sectors where our experience and passions lie. So let’s dive in.

Strategy 74

Strategy Press Release Startup Reputation 74

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Crafting a valuable piece of educational content such as an ebook or guide: This could include anything from a simple blog post to a more in-depth ebook or guide. Send out emails on a regular basis to keep customers engaged with your brand.

Discount 59

Discount eBook Campaign Process 59

Waxing UnLyrical

JUNE 5, 2018

A3: Education is important. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. #measurepr. This is TRUTH.

Hosting 140

Hosting Creative Commons Analytics Case Study 140