We all have access to insider information and industry-specific lingo that was previously only available to those working in that industry. By all means, continue to educate your customers and  provide them with free information. believe an educated and well-informed customer base is a good thing, not something we should fear. It forces us to do our job better, and gives us greater opportunities for education and engagement. Ken Mueller is the proprietor of  Inkling Media , with 30 years of experience in the media industry. m a technical moron. MORE >>

” The vision of Spin Sucks Pro is to change the perception of the industry through daily professional development and education. Perhaps part of the reason is our industry organizations (PRSA, IABC, CIPR, CPRS, IPRA, etc.) don’t regulate the industry. But, as it turns out, PRSA is a  membership organization, which means they’re there to serve the members, but they have no authority to punish or remove professionals from the industry. Why is our industry painted in such a poor light all the time? Have I mentioned before that Spin Sucks? MORE >>

You’ll need to invest in a well-planned promotion and education strategy to properly teach and reassure members about the new election process. Industry Insider Open Community PotluckThis is a guest post by Tim Madsen, marketing manager for Survey and Ballot Systems.  What do you think? Is your association using online voting? ———— The Importance of Association Elections. Associations rely on active, energized members to stay vibrant and relevant. One important way that members stay engaged is by expressing their opinions through the power of the ballot. MORE >>

It seems every time I post a status or tweet about my choice to leave school for a full-time social media gig in New York City, a debate emerges about real-world experience and the education you gain in school. am not devaluing a college education; it just isn’t right for me in my current situation. My issue, however, is with the word education. Education is not synonymous with the time spent in college. In the new world of PR, our education has only just begun. Furthermore, it’s fascinating there is no chain of education. new definition. MORE >>

And this couldn’t be more evident than within the spheres of education and employment. From the impacts of that lifestyle change to the maturation of aspects within each and every one of us, education historically has had a underlying correlation to prospective employment opportunities. Though education itself cannot be discounted as an attributor to gaining employment, rapid technological, social and online innovation has radically changed the dynamics of the education-employment relationship. But most notably, they are seriously impacting industry around us. MORE >>