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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. Image source.

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Industry certification a must for social media career success

Sherrilynne Starkie

Industry programs fit the bill, too. Consider the findings of a 2017 IPSOS survey carried out on behalf of eCampus Ontario, which identified four barriers to online learning success: Motivation : Around 37 percent of survey respondents said online education made them feel anxious. Social Media Certification. Know Your Learning Style.

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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. The nature of our work requires collaboration, so why not take advantage of our emulsion of expertise?

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. But what can you actually do about that ?

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Balancing social resources across multiple business lines

Sprout Social

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Networking is a must-have skill if you’re looking to benefit your business and learn from your collaborations.

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The complete guide to create your employee advocacy content strategy

Sprout Social

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Product news/industry partnerships. sproutsocial.

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