Waxing UnLyrical
MAY 2, 2017
About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000. Oh my, I thought to myself. I guess this is hitting a chord with a lot of people.
SocMed Sean
MAY 8, 2017
I’m a big fan of infographics…when they are done properly. A great infographic can easily convey a lot of information in a short, easy-to-digest manner, while also entertaining the reader in some way. Whether it’s sharing a hectic day in the life of a social media manager or simply relating the role of a social network in terms of coffee , I love to share infographics that both educate and entertain.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
MAY 11, 2017
In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation.
Rebekah Radice
MAY 9, 2017
Blogging is one of the best ways to grow your business online. But there’s no doubt about it. Managing a blog can be hard work. Between the setup, design, and content creation… maintaining your blog can feel like a full time job. Not to mention the optimization and promotion that comes once you hit publish. Yikes! Sounds overwhelming, right?
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Social Media Hat
MAY 4, 2017
Whether you're a fan of Star Wars or not, you'll find these quotes to be perfectly applicable to your social media marketing. Learn to find your focus, don't rely on luck, set goals and have faith in yourself.
Pam Moore
MAY 21, 2017
Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the last minute to figure out how to utilize social media as a component of your launch.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
MAY 11, 2017
Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.
Firebelly
MAY 22, 2017
In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags. Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Jot down terms you would use to describe your business and then search those hashtags on Instagram to see what is trending.
Rebekah Radice
MAY 16, 2017
When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult. That’s why I’ve put together a 4-step process to help you create a bio for every social network.
The Social Media Hat
MAY 24, 2017
While the #BookMarketingChat community are authors, and our chat was focused on how authors can use a blog and blogging techniques, I think every blogger and business, regardless of niche, would have gotten value from the chat!
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Pam Moore
MAY 22, 2017
Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers.
Waxing UnLyrical
MAY 7, 2017
I’ve believed this for a while, and it was reinforced to me just the other day: How our future unfolds is determined in large part by whether or not we buy into our own myths. We live in a lovely, 1930s-era Cape Cod. I love old houses; their quirks, their history, their brickwork…but not their plumbing. Thanks to said plumbing, we’ve had more than the usual number of “toilet emergencies” over the last few months.
Jon Loomer
MAY 18, 2017
[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. In the early days of my business, I did all I could to please each customer and potential customer. Is my product too expensive? Here’s a discount code.
agora pulse
MAY 3, 2017
If you’re an agency or business owner needing to manage multiple Facebook accounts then you will know how stressful it can be. I manage six pages on Facebook and there have been times when I thought I was losing my mind. Actually losing my mind! There are now over 65 million business pages on Facebook and if you’re managing more than one of them, you will need some productivity hacks to stay sane.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Rebekah Radice
MAY 4, 2017
We all know that social media success doesn’t happen by accident. It’s planned for. But without a roadmap, it’s tough to know what you’re working towards. That’s where a social media checklist comes in. Rather than hopping online without focus, you act on purpose. It becomes your guide and directs everything you post. If you’re ready to better manage your daily social media to-do list, this checklist is what you need.
The Social Media Hat
MAY 8, 2017
How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit.
Pam Moore
MAY 14, 2017
Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies, brand storytelling and even emotional branding is not new.
Waxing UnLyrical
MAY 27, 2017
A couple of days ago, I received a membership renewal notice from AAA. This #inyourface graphic was right at the top: Whoa!!! Panic stations, people, move out of the WAY, Lola, I need to grab my wallet now now now NOW. But before my anxious little (and still sore from the 5 stitches I got last week) fingers could plug in my credit card info, I remembered something.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Jon Loomer
MAY 3, 2017
[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. It’s weird, really. You may have come to my site to read a tutorial about how to get the most out of Facebook ads. But the dirty little secret is that list building is my most important revenue source, and it’s not that close.
Ignite Social Media
MAY 18, 2017
If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants.
Rebekah Radice
MAY 24, 2017
How do you define social media success? Have you identified what that looks like for your business? Because as you can imagine, success is subjective. It can also feel elusive when you’re getting started. But don’t let that scare you. Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” In it I share the processes, systems, and to
The Realtime Report
MAY 20, 2017
4 Ways To Boost Your Company’s Digital Marketing Strategy. The world of marketing is constantly shifting and changing, and digital marketing is no exception. In a world where everybody has constant access to their smartphone, it’s vital for marketing professionals and companies to keep up with this rapidly evolving, dynamic industry. What exactly do customers expect when it comes to your digital marketing campaigns and strategies?
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Pam Moore
MAY 9, 2017
Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. Understanding the differences, benefits and how they can work together is key to success in achieving your goals and a positive return on your investment.
agora pulse
MAY 23, 2017
Chances are, if you’re trying to market your business, you will be introduced to a “social media guru” who will purportedly take your Facebook page to otherworldly heights. Before you hand over a penny to this person, listen up. Anyone who calls themselves a social media guru — or doesn’t dismiss someone else who calls them a guru — is probably not in the social media trenches, consistently producing good results using completely legitimate and ethical techniq
Jon Loomer
MAY 25, 2017
If you’ve been reading these pages for long, you know that my Facebook advertising strategy is focused on targeting those who are closest to me. I decided to take myself outside of this comfort zone recently, and it led me to a better understanding of a major problem with Facebook ads optimization. Let’s take a closer look at that experiment and how I used current data to solve the problem… The Experiment.
Ignite Social Media
MAY 18, 2017
When choosing what type of content to create, it is important to first determine what result is desired from the post. Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common. Focusing on either active or passive engagements can help achieve the objective that was set. Active engagements are great for when the audience needs to be an advocate for the brand or accomplish a certain objective on the page, like click a link to a website or
Advertisement
Discover just how easy it is to boost SEO with social media.
Rebekah Radice
MAY 30, 2017
Ever sit at the computer, fingers on the keyboard, ready to write the next blog post, but have no idea what to write about? It happens to the best of us. That blank screen call feel daunting. But today I have good news. If you’ve struggled to come up with blog post topics, there’s a lot of ways to brainstorm. You only need to know where to look and how to prompt your brain on those less than creative days.
Convince & Convert
MAY 23, 2017
The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.
Pam Moore
MAY 12, 2017
Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. These spammy tactics no longer work like they use to.
agora pulse
MAY 18, 2017
Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. The key to selling, though, isn’t to just put a ton of content out into the digital world: instead, you need to have a Facebook sales funnel in place. Let’s investigate this. What Is a Facebook Sales Funnel? A Facebook sales funnel is designed to capture users’ interest and nurture them until they’re ready to purchase.
Jon Loomer
MAY 31, 2017
One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. As I type this, Lifetime Value (LTV) Custom Audiences and value-based Lookalike Audiences are available to select advertisers.
Expert insights. Personalized for you.
279 
Let's personalize your content