Audiense

NOVEMBER 8, 2017

Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance. Action : Identify potential influencers and social media channels of interest for this demographic. Influencing Purchases.

Sample 79

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Buzz Marketing for Technology

OCTOBER 18, 2013

Others, bound by the unstable economy, prefer deep discounts and bargains. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. It’s especially interesting to see that 71 percent of online adults are accessing social networking sites at least monthly.

Retail 217

Retail Discount Loyalty Data 217

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Instagram 96

Instagram Strategy Facebook Social Networking 96

Keyhole.co

JANUARY 28, 2023

Investing in video—and YouTube in particular—is key to a strong marketing strategy. And any strong video marketing strategy is backed by powerful YouTube analytics tools. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

Metrics 98

Metrics Analytics YouTube Price 98

Audiense

OCTOBER 11, 2017

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Ford emerged ahead of its competition and captured over 4% of the market.

Automotive 74

Automotive Analysis Comparison Discount 74

Josh S Peters

FEBRUARY 15, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Integrating your social media marketing Integrating your social media marketing Written on February 15, 2010 by Josh Peters in Social Media 9 Comments - Leave a comment!

Social Media 119

Social Media Marketing Patterns Lijit 119

Pixlee

OCTOBER 25, 2021

This isn’t surprising, as we know word-of-mouth marketing is one of the most powerful marketing avenues out there, and UGC amplifies that organically. Success Measurement : Track which pieces of content and which users show the highest ROI, and map conversion directly to specific pieces of UGC. Use a UGC Platform.

UGC 52

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Ignite Social Media

JANUARY 25, 2017

The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). For instance, sales price and discounts had a strong influence as did quality and selection. When conversion tracking is in place, you can see which elements result in the best ROI. That includes $122.9

CPM 60

CPM Discount Buy Cost 60

Sprout Social

AUGUST 14, 2018

Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. As a marketing strategy, Facebook has a solid track record. Around 96% of advertising experts say that Facebook produces greater ROI than any other social network. So, what makes stories so valuable to marketing?

Brands 87

Brands Facebook Upcoming Real Estate 87

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 297

Trends Social Media UGC Marketing 297

Kikolani

FEBRUARY 18, 2011

Advanced email marketing for bloggers: how to segment your list and geo-target your list – simple ways to target your email marketing list through Aweber. Social Media / Social Networking. How to create your own social networking community – a look at the pros and cons of creating your own community.

Mashup 144

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Pam Moore

NOVEMBER 19, 2019

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. Social employee empowerment program inclusive of training. Content marketing strategy and plan.

Social Media 60

Social Media Training Press Release Project 60

Bare Feet Studios

MAY 18, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Twitter ROI – Is it Too Popular?

ROI 40

ROI Twitter Upcoming Energy 40

Keyhole.co

JANUARY 28, 2023

Investing in video—and YouTube in particular—is key to a strong marketing strategy. And any strong video marketing strategy is backed by powerful YouTube analytics tools. But the truth is, most companies and brands simply post videos on YouTube, share them on social networks, and then never return to track their performance.

YouTube 52

YouTube Analytics Metrics Price 52

Kikolani

DECEMBER 10, 2010

Making Money Online / Online Marketing. Marketing your business smarter, cheaper, and faster – an interview with the author of a new book that will help you do just that! Marketing your business smarter, cheaper, and faster – an interview with the author of a new book that will help you do just that!

Mashup 125

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Justin Levy

JANUARY 4, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Jungle at CES Written on January 4, 2010 by Justin Levy in conferences , social media 2 Comments - Leave a comment! Consumer Marketing in the State of NOW, Jeff Pulver 9:30-9:45 a.m. 9:00-9:10 a.m.

Social Media 100

Social Media Hosting Conference Creative Commons 100

Bill Hartzer

APRIL 4, 2014

Social commerce has taken off, producing skyrocketing profits for websites that strive to keep recommendations bold on the page. Retargeting is the new big thing in terms of digital marketing, and advertisers have been turbo charging their campaigns by using popular social platforms like Facebook and Twitter. Social Media'

Advertising 74

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Twist Image

APRIL 19, 2013

From the news item: "About 61% of small businesses don''t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta , a social network for small businesses. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Sprout Social

AUGUST 2, 2016

This is just another way for consumers to engage, discuss and connect with businesses on social media. However, you can’t discount the power of a successful hashtag for your business. Not only that, but hashtags tend to be great marketing resources. All these things should factor into your social media ROI strategy.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. How do I know if there’s ROI in Facebook? On the other hand, you can also share the same discount code across all social platforms.

Facebook 279

Facebook How To Marketing URL 279

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

Template 145

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Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. Confinement during the pandemic has people using social media more all over the world. So where does that leave your brand’s social media marketing strategy ? For example, brands use organic social to: establish their personality and voice.

Organization 145

Organization Social Media Strategy How To 145

Bare Feet Studios

FEBRUARY 9, 2009

David Wolf February 9, 2009 at 10:59 am Roxanne: Fascinating question you’re presenting thinking about creating a system that supports a dynamic market/pricing model. What’s the ROI in dollar amounts, time saved, enjoyment even? This requires faith, trust and real accountability in terms of the real value creation.

Price 40

Price iPhone Upcoming Instant Messaging 40

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 212

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Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Automating your marketing efforts may be fruitful.

Marketing 264

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Later

APRIL 10, 2019

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. Why Brands Are Investing in Influencer Marketing Costs and Projects.

Cost 84

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Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

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Kikolani

OCTOBER 1, 2010

How do we know the ROI of blogging ? A look at the standard return on investment formula and 5 tools to help you measure ROI. Marketing experiments emerge – 9 creative ways to use Facebook Places. Making Money Online / Online Marketing. Will EverCookie kill affiliate marketing ? Infographics.

Mashup 135

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Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 134

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Freelance Social Media

JUNE 2, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Is Foursquare everywhere? The Starbucks experiment , giving a discount to a mayor of a Starbucks location, should open the door for more businesses to join in. Will your organization try to utilize it?

Foursquare 124

Foursquare RSS Case Study WordPress 124

Kikolani

NOVEMBER 25, 2010

Valuing Facebook Ads – are marketers still trying to figure out just how much they are worth? Making Money Online / Online Marketing. 9 marketing tips for Black Friday , small business Saturday, and Cyber Monday – want to make some sales? Social Media / Social Networking. Infographics.

Mashup 148

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Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? aging demographic may be cause for concern.

Facebook 193

Facebook Small Business Advertising Hubspot 193

Kikolani

JULY 15, 2011

Video marketing tips for driving more traffic – hate to write? Social Media / Social Networking. Michael Stelzner on how Social Media Examiner propelled from 0 to 85,000+ subscribers in less than two years – because everyone really needs to know this information! Try these out of the box designs.

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