Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Collaboration How To Education Team 224

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. OpenSea is very beginner friendly, so I’ll demo that. For this demo, I created a quick graphic. These are typically used to group variations of a series together. Here are other things you can sell as NFTs: Tickets to an event.

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Marketing Avatar Buy Price 118

Hootsuite

MAY 9, 2023

Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. 1 Social Media Tool for Real Estate Grow.

Real Estate 88

Real Estate Social Media Marketing HootSuite 88

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Financial sector laws typically treat the internet as a marketing channel. Book a free Hootsuite demo today 2.

Banking 105

Banking Social Media Tips HootSuite 105

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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Influencer Brands Collaboration Authentication 103

Hootsuite

NOVEMBER 17, 2020

Live shopping has already made it big in China over the past few years on platforms like TaoBao — like, $170-billion-market big. With Live Shopping on Instagram you can: Educate your audience : Share recommendations and reviews, do product demos, and answer questions to help shoppers build confidence that this is the right product for them.

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Instagram HootSuite Authentication Collaboration 126

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. 5 Social Media Tactics for your Holiday Marketing Strategy. Key Takeaways. Be Strategic with Paid Media.

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Social Media Strategy Marketing Retail 161

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. How to Delight Clients at Your Social Media Marketing Agency. A Brief History.

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Social Media Marketing How To Tweetdeck 148

Hootsuite

JUNE 20, 2022

Here are a few ideas for how Facebook search operators can help you optimize your marketing campaigns: Research your audience. For example, if you own a house plant store, you could use this search command to find the top-performing Facebook Pages and Groups about house plants: 2. billion people use Facebook groups every month.

Tips 145

Tips HootSuite Badge Facebook 145

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Template Templates Social Media RFP 79

Hootsuite

APRIL 21, 2022

Creating Facebook Groups is a great way of bringing together like-minded customers and building a sense of community around your brand. You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. Encourage members to share their own content too.

Strategy 100

Strategy Brands Facebook How To 100

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Buffer Social

APRIL 16, 2017

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. While F8 is known as the “Facebook Developer Conference”, there are many insightful announcements and sessions for social media marketers.

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Conference Facebook API Marketing 106

Hootsuite

MARCH 2, 2023

87% of social media users in advanced economies say social has been a good thing for democracy Overall, people say social media has the greatest positive impact on being informed about current events – both locally and around the world. That group of young adults includes new voters eligible to participate in elections for the first time.

Social Media 108

Social Media HootSuite Campaign Library 108

Audiense

JUNE 27, 2017

We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research , and insights analysis , have historically been very expensive and time consuming projects.

Platform 120

Platform Analysis Influencer Activities 120

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. Get a Free Heyday Demo.

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Examples FAQ Insurance Retail 96

Waxing UnLyrical

FEBRUARY 5, 2014

That set of events put in motion the process that would create the original Fresh and Fluffy, an all natural dry dog shampoo. Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. Another had an ingredients list that was hard to read.

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Startup Class Eventful Retail 237

Hootsuite

JULY 19, 2023

If you’re looking for a specific skill set in candidates, you should consider posting your job opportunity in Facebook groups that cater to the niche interests of your candidates. Book a free Hootsuite Amplify demo 7. Book a free Hootsuite demo today Of course, we’re a little (a lot) biased.

Social Media 75

Social Media Tools HootSuite Hashtag 75

Buffer Social

AUGUST 23, 2023

While social media is a powerful marketing tool, plenty of entrepreneurs have proved that quality over quantity is key when it comes to using social media to maximize their reach – and sales. If you don’t, fear not; we have guides to defining your target market and creating marketing personas ).

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Small Business Activities Platform Social Media 77

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. How does a comment lead to a demo request? Is it a LinkedIn group? A private Facebook Group?

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Tips Authentication LinkedIn Groups 133

Social Media Strategies Summit

AUGUST 31, 2021

Many government agencies rely on volunteers to perform essential duties, assist with events, and cope with demand at peak periods. What’s more, thanks to advanced segmentation and targeting techniques , it’s easy to reach precisely the right group of people with highly personalized messages. Attracting & Engaging Volunteers.

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Engagement Study SMS Transportation 178

The Realtime Report

JANUARY 28, 2017

Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.

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B2B ROI Social Media Hashtag 91

Hootsuite

APRIL 12, 2021

The team now handles insurance claims through WhatsApp and, in the event of a collision, clients simply scan the QR code on their insurance card to be automatically connected to an Axa agent for assistance. The events of the past year have shown how important it is to act quickly in a crisis, and social media is no exception.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Audiense

JULY 27, 2018

The objective is to aid future marketing actions to entice new consumers and discover the best strategies and tactics to achieve these goals. They have a high sense of association with their group and they like to take care of the people around them. Request your Audiense Insights demo today !

Research 68

Research Data How To Influencer 68

Oktopost

DECEMBER 13, 2022

Employee advocacy posts help your business, but how do you convince your employees to take the time to craft marketing content? Remember that employee advocacy is outside the job description of most employees — even those who work in marketing or growth. Employee bonding events. Employee advocacy naturally ebbs and flows.

Team 62

Team Education Training Eventful 62

Pixlee

SEPTEMBER 17, 2020

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Gearing up for Black Friday and Cyber Monday, brands should look at user-generated content solutions that will still allow marketers to make content changes without code changes (especially when code freeze hits). . Involve Industry Influencers.

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UGC Comparison Influencer Price 93

Hootsuite

NOVEMBER 28, 2019

Tap the To: field to choose whether to make your video public, visible only to friends, visible in a group, or visible to only a custom list. With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. Holidays, trends, and special events.

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Video Facebook Notification API 145

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. In fact it ranked as the second biggest challenge facing social marketers in our 2018 Index. There’s good news though!

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Strategy Aggregator Overview ROI 98

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm.

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Conference Price Hosting Meeting 60

Buffer Social

APRIL 20, 2017

We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017. We’ll go through each of the 10 major announcements and what it means to marketers, below. From Facebook ).

Marketing 111

Marketing Conference Analytics Real Estate 111

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

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Authentication Analysis Sentiment Tumblr 103

Ignite Social Media

DECEMBER 5, 2016

Done properly, influencer marketing works. Take a look and ponder: Is your influencer marketing speaking to a wide range of customer categories? So do 1M others, mostly in her demo. Our friends at Social Media Examiner shared this quick how-to post if you want to change yours. Brand Ambassadors Becoming Increasingly Diverse.

Facebook 60

Facebook Influencer Blogger Trends 60

Hootsuite

JUNE 29, 2023

Try creating a Facebook group for your fans. You can establish brand awareness by contributing to your community in concrete ways like sponsoring events, offering corporate donations, or facilitating employees’ participation in charity work. Get a free demo 8. How can your brand be generous and helpful to everyone else?

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

APRIL 8, 2021

Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. Videos that meet upper-funnel marketing goals should stick to a 30-90 second video length.

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LinkedIn Video HootSuite Embedding 145

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Monitor social media discussions of your company or product in real time?

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Tools Social Media Lithium Sysomos 206