The Realtime Report

AUGUST 29, 2019

New Study Reveals Consumer Attitudes Toward Customer Support During Holidays. Helpshift , the company revolutionizing customer service through its intelligent digital-first platform, has released new data revealing consumers’ opinions about the state of customer service ahead of the busy holiday shopping season.

Study 79

Study Telecommunications Airlines Survey 79

The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

Data 100

Data Survey Fashion Analysis 100

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

The Realtime Report

NOVEMBER 23, 2020

Specopssoft.com sought to find out by surveying 1,600 SME owners. Kaspersky Report Data. However, every year the fraud and computer misuse and cybercrime data is on the rise, with a 12% increase over the previous year as of March 2020.*. Please see the attached data set to see full questions asked.

Survey 185

Survey Statistics Report Data 185

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Social Media 145

Social Media Hubspot Statistics Survey 145

Buzz Marketing for Technology

OCTOBER 26, 2011

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. A different study by IBM announced that, “than 1,700 CMOs, 82% still rely on traditional market research to shape marketing strategy, while only 40% of chief marketing officers track any online communications.”

Data 194

Data Social Media ROI Survey 194

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Survey Education Team 123

Webbiquity SMM

JANUARY 23, 2024

Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. Such direct engagement can provide valuable qualitative data and implement solutions effectively. A study by Bain & Co. Run customer surveys and benchmark them against your social listening data.

Sentiment 142

Sentiment How To Analysis Trends 142

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. jxrdanhames m.A.A.d

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.

Study 111

Study Instagram Hashtag Research 111

Writtent Blog

DECEMBER 20, 2023

You can use these data and specific feedback to do everything from create a content marketing strategy to refine your sales funnel to improve customer service. Use your research data and feedback suggestions to generate content ideas tailored to your market’s preferences (see our post 12 Blog Topic Ideas for Businesses if you need help).

Strategy 98

Strategy Content How To Marketing 98

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

The Realtime Report

JUNE 15, 2021

It allows you to analyze data generated from your customized dashboard to identify strengths and weaknesses in customer support. You can tailor the survey questions to better match the data you gather. The simplest way to conduct a survey is to post a link on social media. Gather Customer Experience Insights.

Tips 103

Tips Survey FAQ Knowledge Base 103

Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. Analytics and the ability to extract insights from data are also high on the list of needed skills. Statistical Analysis and Data Mining.

Skills 40

Skills Study Applications Analytics 40

Writtent Blog

SEPTEMBER 26, 2014

We’ve surveyed the latest research and studies to provide you with the very best. Humanize Your Data. Better marketers use data to back up their claims. Research shows that people are more likely to take action based on data when it’s directly applied to them. Are you a self-proclaimed data nerd?

Data 108

Data Tips Transportation Statistics 108

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

Survey 150

Survey Advertising Study Software 150

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. They’re also using social media to study companies and jobs.

Survey 103

Survey Company Social Media Sample 103

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sherrilynne Starkie

MARCH 12, 2012

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. Image by Getty Images via @daylife. Teens tend not to tweet.

Facebook 337

Facebook Survey Social Networking Sample 337

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. The transcription can be found below the video.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. Data is money, and businesses are leaving it on the table Businesses eagerly await the trove of audience insights that further investment in social media will bring.

Social Media 110

Social Media Loyalty Reputation Data 110

Mindjumpers

DECEMBER 19, 2011

The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users. Customer Behaviour on Social Media: Data collected from this research has been collected in an informative infographic with different sections talking about behavioural aspects of customers.

Social Media 274

Social Media Brands Survey Influencer 274

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 131

Strategy Brands Hubspot Survey 131

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Data from research tools like these are particularly flawed. We think we’ve got the best possible answer to the problem.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Ignite Social Media

MAY 26, 2022

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Pay Attention to Data and Analytics. Data and analytics are crucial for social media success. photo credits to www.wyzowl.com.

Social Media 156

Social Media Strategy Marketing Influencer 156

ProBlogger

NOVEMBER 7, 2017

One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November. Practical, inspirational, case studies? Products : If you’re planning new products you can test out some ideas and price points in your survey.

Survey 31

Survey Communities Insurance Aggregator 31

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 92

Products Team Focus Group Collaboration 92

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. This blog post formula works for one main reason: It makes it incredibly easy for people creating content to make their writing sound authoritative and well-researched backed up by data. … Some more data from Ahrefs.

Case Study 40

Case Study Study Curation Survey 40

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. ” Behavioral science is the study of the complex relationships between human behavior and the environment. Utilize A/B testing for digital advertising to fine-tune messaging.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

APRIL 11, 2014

Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. One year ago, Facebook was the preferred social network for teens, listed as the most important social platform by 33% of those surveyed.

Social Networking 189

Social Networking Instagram Tumblr Facebook 189