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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

Data 327
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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225
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Earning Loyalty Points

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When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? Buying loyalty. consumer data. loyalty card.

Loyalty 106
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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112
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Building Loyalty Beyond Reason

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At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was a reality. We went from a dry and desolate data desert to drowning in a sea of data. Making The Loyalty Leap. Imagine a world.

Loyalty 102
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Top Mobile Tech Trends For 2017

The Realtime Report

Top Mobile Tech Trends For 2017 By Andrew Gazdecki. The year 2017 will be a one of massive growth for the mobile market. Just about every business now has the capability to develop mobile apps to serve their needs. In 2015, mobile users surpassed PC users worldwide – how long can you go without spotting a smart phone?

Mobile 79
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The Mobile Imperative

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There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer.

Mobile 105