Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Loyalty and Mobile Marketing is the Future for Retail August 26, 2010 16 voices share yours! You might have a loyalty card for that store, so you swipe it and grab your points, and leave. But how well are you using that with mobile marketing? In Canada, for example, loyalty programs are hugely popular, with almost 94% of consumers belonging to at least one loyalty program. Tie in your loyalty card to a mobile app. MORE >>

It’s a profound shift that market analysis and strategy firm VisionMobile has expertly identified and documented in Developer Economics 2011 , a landmark, must-read report that surveyed some 900+ developers across 75 countries to understand their attitudes and identify the hottest issues in mobile apps. The opportunities are impressive, but the new terrain is tough to navigate since the avalanche of mobile apps has caused an irreversible change in the content distribution landscape. Editor’s note: How are developers and brands making money in the mobile app economy? MORE >>

So I'll be doing a webinar with social media smarty, Cody Barbierri of Piehead , next Wednesday (11/17) titled Retain Brand Loyalty with Location-Based Services. Here's the official writeup of the event: Facebook has expanded the value of location-based check-ins for its 200 million plus mobile users. Foursquare has exploded to more than 4 million users and continues to offer businesses ways to build brand loyalty. Utilizing mobile and location-based concepts to engage an audience on new levels can do wonders for a brand that’s looking to increase customer loyalty. MORE >>

The company doesn’t just get So Lo Mo — it has literally written the book on it, and will be releasing The Tasti D-Lite Way :Social Media Lessons for Building Loyalty and a Brand Customers Crave a bit later this year — so watch this space. In some ways this insight is more important than the mobile and location technologies that make check-ins and gamification possible. ” It’s a balanced give and take that lays the groundwork for effective mobile (and word of mouth) marketing. The approach certainly delivers results. Beyond U.S. 16:03]. MORE >>

The last weeks have seen a raft of reports analyzing the next big thing: mobile commerce. An Aberdeen survey of 129 retailers , for example, found that 38 percent of respondents are at some stage of integrating mobile into the in-store and overall retail experience. Meantime, a new research partnership between the Association for Interactive Media and Entertainment, the Internet Advertising Bureau and the Interactive Media in Retail Group – with input and support from mobile operator Orange in the U.K. Tags: Mobile Advertising Podcasts TRANSACTIONS: The recent U.K. MORE >>