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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 112
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 114
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 105
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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. Here’s our round-up of the top 8 holiday campaigns for 2019. #1

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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

If your goals involve building loyalty, or nurturing relationships, count comments separately from overall engagements and work to lift that number specifically. On mobile (using Instagram Insights) If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. Using a mobile app or online service. 3 Mobile App Metrics.