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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This is your music experience, curated. Songza also brings on high-profile curators to create playlists and interact with their listeners.

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Understanding and exploring core social media features

Sprout Social

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Instagram Guides Instagram Guides are a curation of published posts featured separately on your profile.

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How Augmented Reality Could Change User-Generated Content

Pixlee

The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. For example, Ikea’s mobile app allows customers to superimpose products into their homes. . Allowing users to play with an AR mascot and create a curated feed of their experiences. .

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How to Get Started With One-to-One Social Media Engagement

Oktopost

Check out this great exchange between T-Mobile and a customer–a customer that loved the brand so much that they asked for magenta (the brand’s color) hair advice: All those hearts on her post go a long way for the T-Mobile brand. . Invite special guests, conduct live demonstrations, host your own live shows on a specific topic.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. 655 million monthly active users that are mobile only. 65% of Facebook videos occur on mobile devices. Here’s a Facebook post on mobile. Curated Content. Let’s look at the numbers.

Instagram 101
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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

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55 Fresh Ideas for Your Christmas Newsletter

Writtent Blog

What’s more helpful than a beautifully-curated list of recommendations for shopping? It’s never a good idea to send emails that aren’t mobile optimized, but this really matters during the holiday season. Mobile open rates increase and computer opens decrease as people become busier during November and December.