Keyhole.co

MARCH 16, 2023

On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? Social media marketing guru Carlos Gil put it more succinctly : “Talk to your audience, make conversation, build relationships.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Kikolani

JUNE 27, 2013

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign.

Tools 141

Tools Patterns Adwords Advertising 141

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. And that can save you serious advertising costs—something your senior leaders will thank you for. Boosts transparency.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Lucy Clarke , marketing director, Social Chain. So I find Twitter far more interesting than Facebook because it gives me the data which tells me a lot more about those behaviours.

Trends 60

Trends Marketing Forums Microsoft 60

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Social Media Network Marketing

OCTOBER 15, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Kikolani

AUGUST 18, 2015

Average Organic Reach On Facebook Pages. Protect It At All Costs. Your website or blog is the most important piece of the puzzle in online marketing. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Things have really changed. Be Where Your Customers Are.

Content 60

Content How To Reddit Campaign 60

The Marketing Blog

OCTOBER 10, 2008

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate.

Data 60

Data Analysis Banking Analytics 60

ProBlogger

MARCH 22, 2013

The Problem of Sharing Links on Facebook. If so, you probably rely, at least partially, on linking to your webpage through Facebook. But lately Facebook is showing outbound links to such a small percentage of your page followers, that it’s potentially detrimental to blogs and businesses alike. Facebook is evil right?

System 55

System Facebook How To Meme 55

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Unported License. Unported License. The next part is SEO.

Social Media 93

Social Media How To ROI Reputation 93

Stay N' Alive

NOVEMBER 5, 2011

However, a new competitor has just entered this space that I think has the potential to shake up this saturated market, and it's a big name, with big pockets and a whole lot of existing enterprise clients. Google+ Hangouts is free, and can allow even more people to participate than many video collaboration tools on the market.

Yammer 110

Yammer Google Sharepoint Microsoft 110

Social Media Network Marketing

MAY 31, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Unported License. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Television hit a tipping point - but channels (NBC) don’t.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 20, 2011

Our intrinsic understanding of opportunity cost is what defines us as people. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? The average Facebook page has 4,596 fans. Let’s say a company decides to use Facebook as a market research tool.

Research 134

Research ROI Focus Group Apple 134

Sprout Social

JUNE 26, 2023

This helps companies to streamline operations, reduce costs, and increase profit. Once your customer journey map is complete, analyze it for patterns and trends to identify high friction points, opportunities for personalization, and potential gaps in your marketing or sales funnel. Complement your market research with data sources.

Loyalty 122

Loyalty Retail Data Strategy 122

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? Interaction. Which do you believe?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 119

Social Media Strategy Mobile Consultant 119