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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” The Wall St.

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

On change.org Dawn Mcilmoyle wrote: “Dialog (sic) Partners has acted with gross incompetence in initiating it’s (sic) contact with the people of the city of Hamilton through social media via Facebook, Twitter and the blog it has put forward as the main website for contact. PLEASE LIKE MY FACEBOOK PAGE. Lessons learned.

Campaign 377
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

This could lead to lower advertising competition and costs on Meta platforms. Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Facebook 1.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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How To Use Customer Insight To Power Your Business

The Realtime Report

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. In recent years the way customer feedback has been collected has moved into online qualitative market research to cut costs and speed up the process.

How To 114
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Why social media vs. traditional media is not the debate you should care about

Sprout Social

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141