Kikolani

JUNE 27, 2013

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141

Tools Patterns Adwords Advertising 141

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Provide customer support. Perform competitive and market research.

Social Media 191

Social Media Research ROI Technorati 191

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

DECEMBER 5, 2022

And that can save you serious advertising costs—something your senior leaders will thank you for. Social media is an always-on focus group. Online networks facilitated organizing groups of activists , and played a key role in communicating what was going on to the world. Boosts transparency. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Webbiquity SMM

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. Google “Facebook spam&# and you’ll get 246 million results.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Keyhole.co

MARCH 16, 2023

“I have for 10 years—long before Facebook was even on the map—called myself a ‘relationship marketing specialist.’ ” — Mari Smith , Top Facebook Marketing Expert. Businesses should also consider the cost of social listening tools and personnel and compare them to the benefits generated.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. You can set up an alert schedule that lets you know when your keywords are being used to find your web page across the web (even on Facebook).

Brands 114

Brands Klout Reputation Digg 114

Social Media Network Marketing

OCTOBER 15, 2010

At little cost or effort, a business now potentially can reach far more customers or prospects. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Your turn: What is your take?

Social Media 101

Social Media Social CRM Repository Wiki 101

Stay N' Alive

NOVEMBER 5, 2011

It can also be a great way to get external feedback from a select group of people outside your organization - perhaps you could involve a focus group in the release of a new product before you launch it to the public. Circles make the perfect tool for this. Targeted Notifications. For a company this can be very useful.

Yammer 110

Yammer Google Sharepoint Microsoft 110

Convince & Convert

APRIL 9, 2015

In the globalized village, social media is Earth’s biggest focus group. Marketers are able to benchmark existing and bygone campaigns for engagement and cost effectiveness, as well as competitive action. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group.

Data 60

Data Analysis Banking Analytics 60

Kikolani

AUGUST 18, 2015

Average Organic Reach On Facebook Pages. Protect It At All Costs. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful).

Content 60

Content How To Reddit Campaign 60

The Marketing Blog

OCTOBER 10, 2008

So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

ProBlogger

MARCH 22, 2013

The Problem of Sharing Links on Facebook. If so, you probably rely, at least partially, on linking to your webpage through Facebook. But lately Facebook is showing outbound links to such a small percentage of your page followers, that it’s potentially detrimental to blogs and businesses alike. Facebook is evil right?

System 55

System Facebook How To Meme 55

Social Media Network Marketing

AUGUST 14, 2010

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured. Do join in.

Social Media 93

Social Media How To ROI Reputation 93

Audiense

DECEMBER 19, 2016

Chances are, there are smaller influencers or groups who have far more clout in your area. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As Learn how to find influencers for your business with our free eBook on the subject. “If

Trends 60

Trends Marketing Forums Microsoft 60

Social Media Network Marketing

MAY 31, 2010

At little cost or effort, a business now potentially can reach far more customers or prospects. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Reactions: Email This BlogThis!

Social Media 62

Social Media Social CRM Reputation Widget 62

Writtent Blog

JULY 16, 2013

One of the reasons to blog is that it’s an avenue to provide value to your prospects without cost. Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? Why is it so effective? Other People Are Already Creating Content. It’s Free Market Research.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 20, 2011

Our intrinsic understanding of opportunity cost is what defines us as people. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? The average Facebook page has 4,596 fans. Let’s say a company decides to use Facebook as a market research tool.

Research 134

Research ROI Focus Group Apple 134

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Sprout Social

JUNE 26, 2023

This helps companies to streamline operations, reduce costs, and increase profit. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Their content is much longer on Facebook because the audience reads more content.

Loyalty 122

Loyalty Retail Data Strategy 122

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Buffer Social

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Facebook 1. That's it for updates!

News 72

News Social Media Marketing Facebook 72

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Said one respondent: If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton of people will see it. Interaction. Think about that for a moment.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings).

Social Media 119

Social Media Strategy Mobile Consultant 119