Direct Marketing Observations

JUNE 10, 2010

Twitter COO Dick Costolo who was speaking at the Conversational Media Summit in New York City, offered up that Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day. Most users , says Costolo, d on’t Tweet at all, but rather use Twitter as a consumption media. Driving sales.

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Microblogging Twitter Conference Conversation 143

Direct Marketing Observations

MAY 5, 2010

So chances are, you may not see the point in using Twitter and I don’t blame you. I can excuse SMB’s for claiming that they don’t have time, because I know of all of the things that sit on their plate, but to be honest, I can also see why they might be skeptical to use Twitter. Y ou start the conversations!

Microblogging 184

Microblogging Twitter SEO Hashtag 184

Direct Marketing Observations

MAY 13, 2022

If you’re wondering who receives thank-you cards for social media’s newfound prominence in our daily collective conversation, be sure to include Covid, politics, the war in Ukraine, and inflation; and while you’re at it, write out a few more for a lot more Covid and a lot more politics. It’s not just Twitter and Facebook anymore either.

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B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. That’s exactly why we go to Twitter. Those that were there in the early days, will be the first to admit that indeed, the times have changed for Twitter. What were they thinking? Absolutely.

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

MAY 7, 2010

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. Journchat Conversations between journalists, bloggers and public relations folks started by Sarah Evans. Great discussions. all archived and easily searchable.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

MARCH 23, 2015

The conversations, have been lost. Mack Collier talked recently about how Twitter just isn’t the same anymore and blames it on a lack of conversation and in a recent New York Times piece on specializing to survive this quote jumped out at me: “It’s becoming harder and harder to separate the wheat from the digital chaff.

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Activities Social Media Conversation Engagement 100

Direct Marketing Observations

AUGUST 19, 2010

It’s almost as if I’m reading Naked Conversations again. In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. The conversations. This epiphany has also extended to using Twitter in a more conversational manner when I can.

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Social Media Strategy Conversation Meeting 180

Direct Marketing Observations

JANUARY 25, 2012

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. A phone conversation? The whole process occurred via Twitter and phone conversations. In the end, nothing necessitates that we meet though.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Pure and simple.

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Social Media Startup Engineering System 168

Direct Marketing Observations

MARCH 18, 2010

So I thought it might be prudent to provide 5 simple suggestions on what an SMB can do right now to become part of that conversation. 1) Get a Twitter account. Beyond just having a Twitter account that’s not doing much, learn how to use it to your advantage. What do those conversations and relationships consist of?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

SEPTEMBER 26, 2013

Twitter has the RT button and the favorite button. The only slight little problem with that “action,” is that by allowing people to click a like or favorite button, we unknowingly might be reducing true engagement and the possibility of an actual, ok semi-actual, conversation.

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Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

MAY 16, 2011

Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. In a recent GroupM Search and comScore study this has pretty much been verified.

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comScore Influencer Survey Study 182

Direct Marketing Observations

DECEMBER 19, 2011

9) That Twitter would be making money by now. Would you pay 5 bucks a month to use Twitter? Would you pay to advertise on Twitter? I think I might have predicted in 2009 that Twitter would be making money by now as well… Le Sigh. 11) Brands knew what they were doing on Twitter. The problem?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

APRIL 27, 2010

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. Conversations become just that, conversations, when someone responds to you. Snarky comment on Twitter=need for validation. Validation.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

FEBRUARY 16, 2010

I’m having less conversations with my peers. What’s more, I’m seeing less conversations. What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Which begs the question: How many networks is too many networks?

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

AUGUST 10, 2011

According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. The real-time aspect of sharing information through Twitter has made the platform ideal for updates on what has been happening.

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Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

FEBRUARY 5, 2010

By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. Be part of the conversation. Where are the conversations?

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

OCTOBER 19, 2011

” and “You can’t just show up at social conversations with your bullet points and promotional offers. But it hit home when I started to think about the why I follow someone on Twitter. You need to be able to talk to people like, well, like you would talk to people.” The why of why I engage.

Brands 178

Brands Products Conversation Twitter 178

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

APRIL 19, 2010

With the advent of blogs and micro-blogs, there’s a constant online conversation about breaking news, people and places — some famous and some local. A waterfall of real time data coming from Twitter. So what do you do if you want to monitor your space, your company, your name and your competition? Time elapsed: 30 seconds.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

DECEMBER 8, 2011

We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. In the course of about a 1 minute conversation, Hashtagsocialmedia was born.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

JUNE 17, 2010

Multiple sources have confirmed to me that Major League Baseball is cracking down on Twitter usage, ordering MLB.com writers to cease tweeting about all non-baseball topics and scolding players for their Twitter usage in general. It’s going to end up being subliminally manipulative of the message and the conversation.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

JULY 6, 2010

To have conversations? Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer. Let’s short list 11 high level social media solutions and tools right now. A Ning Like community or Forum solution. Social Bookmarking. Podcasting. Social Monitoring. Remind me again, what’s the goal of social media?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JUNE 4, 2010

This is a post where I am right but so is Brian… So yesterday I was talking via Twitter with Brian Dresher, the manager of social media at USA Today. There was a bit more to the conversation but here’s the point that I want to get across- and I’m fairly certain that you would agree with me. You got that right.

Social Networking 183

Social Networking Wiki Conference Hosting 183

Direct Marketing Observations

JULY 12, 2010

I started seeing the conversations. Let’s take an actual Twitter account for example with 2500 followers. Upon further examination, there are zero conversations.The screenshot below is what you see when you click on the @yourtwittername on the Twitter main page of the example account. Is that really the way to use Twitter?

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

AUGUST 24, 2011

When I first got started in social it was for reputation management purposes and even then it wasn’t as much about the conversation as it was about understanding social media and its relationship to search… or I should say a blogs relationship to search (Facebook and Twitter weren’t even part of the conversation yet) Back then, a (..)

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? Is it conversational? What brands do you follow on Twitter and Facebook? 1) Driving traffic - The challenge in 2011 is the same in 2012. Well that hasn’t changed.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Is that creating a Facebook page just to satisfy the critics and the bashers? Or is it a blog that has 3-4 posts over the span of 6 months?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

JULY 26, 2010

Or the first time someone followed you on Twitter. Connecting with new people who were your peers, and then having these really deep discussions through blog posts and comments or tweets on Twitter, took the power of social media for us and elevated it. Do you remember the first time you got a blog comment? Pretty cool wasn’t it?

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JUNE 8, 2011

Most will openly admit that they they’re not sure what they would do without a computer, a laptop, a tablet, a cell phone, Facebook or Twitter -They would be helpless and sadly I might be one of them, though it is my job, so maybe that is a slight pass. that seeing a 6 year old with a tablet raises nary an eyebrow.

Privacy 143

Privacy Mobile Platform Products 143

Direct Marketing Observations

APRIL 26, 2010

magazine has 100k circulation + 2 times pass along and costs $5k) and sales (call volume rises when our infomercial airs and conversion increases 12%) then your digital marketing reports cannot use language like followers, subscribers and linkbait, they must be consistent. If you measure traditional marketing with reach (ie.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

JANUARY 11, 2010

Some individuals “get” Twitter or other tools and will figure out how to make them work best to solve their unique business challenges. If customers feel a connection, they will patronize that local company whether they follow them on Twitter or not. So where does that leave companies? Right now it depends on their leaders.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

FEBRUARY 11, 2010

But the point is, by listening for a bit, that gives you a feel for how things work in social networks and how brands, conversations, posts, links and search results all evolve because of social media. What I’m saying is that if you have questions, go to Twitter and ask a trusted and valued resource. I rely on my network.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

OCTOBER 6, 2014

Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. What happens in school is now being played out on Twitter and a myriad of other social sites. There are conversations we don’t see that sit behind social chat apps like Kik, WhatsApp and WeChat and Ask.fm It resonates.

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Back channel Social Media Class Education 228

Direct Marketing Observations

JANUARY 31, 2024

If you and your teams are NOT having those types of conversations, then you’re just yelling into the void. Why not Facebook, Instagram, or Twitter/X? where did they want to consume it (usually LinkedIn but not always), and when did they consume it (on the way into work, at lunch or on the way home). What is good content ?

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

JULY 19, 2010

Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. Twitter is your peer network. I don’t want my Facebook friends to receive my Twitter updates. Linkedin vs. Twitter vs. Facebook vs. Myspace. But what if each network has specific audiences?

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

APRIL 13, 2010

We invite you to join the conversation on Tuesday 4/13 at 12 noon EST by following #sm55 from any Twitter client or from our LIVE site. Q2: What metrics should you always be looking at? Q3: What should always be on your scorecard to measure effectiveness? Are there any constants? via hashtagsocialmedia.com.

Social Media 178

Social Media Sentiment Comparison System 178