Trending Sources

Twitter Needs Stronger Conversations, Not Longer Spam

Geoff Livingston

Barrack Obama types in the first presidential Tweet with Twitter Co-Founder Jack Dorsey watching. The Internet is abuzz about how to fix Twitter. The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. Rare is the conversation or simple reply. Is It Really News?

Twitter Extends Conversational Ads With Instant Unlock Card

SocialTimes Twitter

Every how-to post about increasing engagement, whether for advertising or organic content, focuses on giving users a reason to click, and a new ad product introduced by Twitter Thursday aims to do just that. Conversational ads, which Twitter introduced in January , gave advertisers the ability to encourage users to interact with their ads via custom hashtags or call-to-action buttons.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. Leverage Twitter analytics for optimized results. iTunes. Stitcher.

Is Content More Important than Conversation?

Spin Sucks

Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing.

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network.  This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. alone will reach 59.3

Four tools to revamp your marketing efficiency on Twitter

SocialFish

Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Although Twitter’s speedy pace can help you connect faster and respond to your customers faster, staying on top of rapidly moving streams can be a real challenge. complete toolkit for Twitter marketers. The first page of Hastagify.me

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From Conversation Company to Optimization Organization

Conversionation

A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Remember when you first signed up on Twitter?

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar was sponsored by Brandwatch.

Create An Online Conversation

Spin Sucks

We’ve talked about  listening to the online conversation. blogs, Twitter, Facebook, etc.); and. 2) Helped you understand where the people you already do business with are spending their time. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Listen. 2.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

7 Best Social Media Practices To Boost Your Conversions

The Social Media Hat

Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. Start at the Beginning. A lot of marketers develop a social media strategy a little late in the game. How many conversions are you hoping to get from your social media marketing?

5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. When you use custom hastags, it also becomes easier to track conversations around them. Get your team involved in your Twitter campaigns.

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. 6. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Stoney deGeyter, Pole Position Marketing. Matt Heinz, Heinz Marketing.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

Now our mantra is that we never suggest anything to a client we haven’t tried ourselves: Blogging, email marketing, lead generation, content creation, paid media, or social media. We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. But we were stuck.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. love Twitter lists. treat Twitter like TV and radio stations. Media Twittermillion.

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing.  An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.

RIP Spammy Twitter Marketers (#RIPTwitter)

Geoff Livingston

A Twitter meme — #RIPTwitter — took the social network by storm over the weekend. Users complained about a rumored change from a traditional Twitter user feed to an algorithmic-sourced feed next week. The algorithm would source the most popular stories in people’s Twitter feeds. But in reality, would an algorithm really kill Twitter? I don’t think so.

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In it, they debunked three common social media marketing best practices -.

How to Start a Conversation on Social

Simply Measured

We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Understanding your target audience means: Understanding how your marketing personas translate on social. OH FAQ! https://t.co/0bgTLcqfSQ

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Your history. Too niche?

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Pamorama

Want to get the most out of your social media marketing activities? It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Twitter. Implement Twitter cards so that any tweets of your content include applicable visual media. Follow her on Twitter at @pamdyer.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN ) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations! Marketing.

Twitter Dashboard App Launches for Businesses

SocialTimes Twitter

Twitter Tuesday announced the launch of Twitter Dashboard , an iOS  and desktop application aimed at helping businesses on the social network better connect with users. Product and engineering manager Noah Pepper  said in a blog post  that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement.

The NBA Finals on Social: Who is winning the conversation?

Talkwalker SM

The following is a guest blog by founder and CEO of  On Base Marketing  Justin Lafferty. Follow him on Twitter:  @JLafferty21. Go on Twitter right now and tweet #DubNation or #ALLin216. But so far, which has been more active on Facebook, Twitter and Instagram? Looking at this chart, when Curry suffered a knee injury, he took a back seat in the social conversation.

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

The Museum of Modern Art wants to get more people to talk about art — and is turning to Twitter to make that happen. MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. million Twitter followers and 1.5 ” How will it work? million likes on Facebook.

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network,  there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. You’re in the wrong place. Why  a Tweet Chat? PR Chat.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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How to Use Twitter As a Marketing Channel

Mindjumpers

Tweet When it comes to communicating and creating conversation with your tribe, Twitter is a great platform to use. When searching the web, I found this infographic presenting a strategic approach on how to use Twitter to reach this goal. And with more than 200 million users on Twitter, there is no doubt that there exist a great potential in using it as a marketing channel.

The 4 Most Effective Twitter Calls to Action

Pamorama

Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. Use a conversational tone.

Effective Marketing from Bob the House

Spin Sucks

According to Bob’s Twitter bio, he’s in a very family-friendly neighborhood. But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  A House that Tweets I met Bob on Twitter one day last week. He read my latest blog post about the importance of community , and that launched us into a larger conversation.

How to Make Marketing Analytics Easier

Convince & Convert

Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?”