I was reading the Martiz Research report on customer service and Twitter (thanks to Jay Baer for his post about the study) and I realized that despite the fact there were plenty of good statistics… We may have missed a valid point. The study shines a glaring light over companies who are ignoring Twitter as a customer service model. Jay points out that 70% of companies ignore customer service on Twitter. . Yes, 70% of companies ignoring customer complaints on Twitter is disgusting. twitterThis happened to me recently. Three things to remember: 1. MORE >>

Tweet When it comes to communicating and creating conversation with your tribe, Twitter is a great platform to use. When searching the web, I found this infographic presenting a strategic approach on how to use Twitter to reach this goal. In general, Twitter is a good place to choose, when it comes to promoting your brand, helping your customers and not least interacting and creating personal relationships with these. And with more than 200 million users on Twitter, there is no doubt that there exist a great potential in using it as a marketing channel. MORE >>

Because these were the days when we weren’t sure how Twitter was different than Facebook. So, we treated Twitter like Facebook, something for select eyes only.” I’d asked them to also post their Twitter handles and Google+ profiles, so that I could create a list and circle respectively for them. When I clicked through to their Twitter profiles, I was struck by how many of them have protected profiles. was not a fan of Twitter at first, and now I love it. And Twitter is all about talking to other people. My M.O. But you get what I mean. MORE >>

Looking for ways to increase your followership and establish your expertise on Twitter? If so, have you ever thought of participating in Twitter chats? Twitter chats are meetups that take place at a specific time on the social network. Each is hosted under a unique hashtag, which allows attendees to follow the conversation and interact [.] 8 Twitter chats you should check out today! Branding Twitter Twitter chatswas written by Cendrine Marrouat for her social media blog, Creative Ramblings. MORE >>

Brands and consumers are now in dynamic conversation. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. Leading brands may now becoming comfortable on twitter and Facebook, but as we see with the recent arrival of Quora , a question and answer platform, or a mobile photo-sharing applications like Instagram , brands must now wade into conversations taking places in different formats among smaller, self-defined groups. MORE >>