Trending Sources

Twitter Introduces Website Conversions Objective

SocialTimes Twitter

With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S.,

Eleven Ways to Rock Your Twitter Chat Guest Slot

Spin Sucks

Preparing for a Twitter Chat? With dozens of participants and hundreds of tweets over the course of the hour, Twitter chats can be overwhelming. Erika Heald put together some recommendations for how to get the most out of your Twitter Chat guest slot. The post Eleven Ways to Rock Your Twitter Chat Guest Slot appeared first on Spin Sucks.

Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Is your brand using multiple social media sites to converse with potential customers?

CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide

SocialTimes Twitter

Attending CES can be an overwhelming experience, but the Consumer Technology Association, Twitter and Conversable teamed up on a solution to combat the confusion. The CTA and Conversable tapped into the quick replies and welcome messages Twitter introduced in November to create the CES Twitter Guide. 4 through 6 at 4:30 p.m. PT/7:30 p.m. 6 at 2:15 p.m.

Twitter Needs Stronger Conversations, Not Longer Spam

Geoff Livingston

Barrack Obama types in the first presidential Tweet with Twitter Co-Founder Jack Dorsey watching. The Internet is abuzz about how to fix Twitter. The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. Rare is the conversation or simple reply. Is It Really News?

Twitter Extends Conversational Ads With Instant Unlock Card

SocialTimes Twitter

Every how-to post about increasing engagement, whether for advertising or organic content, focuses on giving users a reason to click, and a new ad product introduced by Twitter Thursday aims to do just that. Conversational ads, which Twitter introduced in January , gave advertisers the ability to encourage users to interact with their ads via custom hashtags or call-to-action buttons.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

It’s simple – call a few people and have some in-depth, one-on-one conversations. Utilities can easily reach the media through Twitter, but tend to see minimal customer engagement there. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers. Your goal is to have a conversation, not an interrogation.

On Crashing Weddings and Online Conversations

Spin Sucks

I was extremely patient and strategically listened to various conversations. Well, crashing weddings is exactly like crashing conversations online. You have to understand your audience and strategically monitor multiple conversations. Contrary to wedding crashing, crashing conversations online can be much less stressful and far more productive. This time, I went alone.

There is no change without conversation

SocialFish

“If we are to manifest change, we must improve the quality of our conversations.” Cool video Friday] How to keep us safe inside Twitter How Smart Nonprofits Do Blogger Outreach Right The value of collaboration [Cool Infographic Friday] The Ultimate Guide to Creative Commons. You will love this, an Ignite by my friend Stuart Chittenden at HR Reinvention last month.

Create An Online Conversation

Spin Sucks

We’ve talked about listening to the online conversation. blogs, Twitter, Facebook, etc.); Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Create An Online Conversation originally appeared on Spin Sucks on October 18, 2011. Listen. Assess. Engage.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

Social media conversions are the ultimate sign of success for marketers. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1. When you’re making landing pages to drive social media conversions, you need to think from a mobile-first perspective.

Best social media tools bringing conversions to your online store

SocialFish

Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. Did you know that 30% of Twitter users start thinking and tweeting about holiday shopping before October? Buffer.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.

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Calling All #Millennials! Help Us Change The Conversation

SocialFish

Jamie Notter and I have been invited to join #MillennialChat, a Twitter chat which brings together young folks to discuss millennial issues. Will you join us for #MillennialChat on Thursday 5/28 at 11 am EST? We’re really looking forward to sharing our ongoing research with them and talking about the four key capacities we’ve defined in When Millennials Take Over.

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

A Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network. This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. Users on Pinterest are simply sharing their tastes and preferences, which removes the thinking tension—an integral part of Twitter and Facebook.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

A few weeks ago, a client asked if we should try Twitter Lead Generation Cards for their business. Just Follow on Twitter? This very reason—and the fact that social media has helped me grow this business in ways I never could before 2007—was why I laughed out loud when I read, “ PR Agency Leads Should Only Follow On Twitter.” She also found it on Twitter.

Sprout Social & Twitter Are Working Together to Enhance the Social Conversation

Sprout Social

Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses. Today, alongside Twitter , we’re announcing plans for two exciting Direct Message features that help agents solve customer service issues in a more timely manner. Product Updates

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Conversion Rate Optimization Tool Categories. By fixing these problem areas you can tremendously increase your conversion rate.

Brands Can Have Real Conversations

Twist Image

Are there any real conversations happening out there? The problem is this: I think I know what''s going on in their lives because we''re connected on Facebook, Twitter , Instagram or whatever, but I don''t. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. Yes, there is a lot of quick responses to customer service issues, and tons of new and interesting memes and viral videos being pushed out, but a true conversation? conversation. twitter.

5 Keys toward Creating a Killer Twitter Audit

agora pulse

Is it time for a Twitter audit? That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Here are five keys to a killer Twitter audit. Like all your communication channels, Twitter needs to represent your brand’s mission and values. Assess Private Conversations. Your private conversations are just as important as the public ones.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. ” What kinds of conversations is your brand having with its customers?

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. Because I use Twitter as a way to meet and connect with new people, why not follow a lot of people?

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online. However, brand loyalty online can be much more fleeting than it is offline.

From Conversation Company to Optimization Organization

Conversionation

A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Remember when you first signed up on Twitter?

Can You Really Use Twitter for Sales?

agora pulse

Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales? Research reveals that 80% of Twitter users have mentioned a brand in a tweet. Selling on Twitter.

How to Start a Conversation on Social

Simply Measured

We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Facebook, Instagram, and Twitter all provide really incredible tools for doing this. Get Bold with Your Social Messaging. OH FAQ!

10 Twitter Tools You’ll Actually Use

Sprout Social

Twitter marketing involves a lot of moving parts. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. What tends to happen is you read a list of 200 must-try Twitter tools, then rush to sign up for all of them.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Your history. Too niche?

Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Some see transparency as being one of the key defining attributes of Twitter. Recognize these models?

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.

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Social media for start-ups: Connect, converse and grow!

Mindjumpers

She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy. They want to converse, collaborate, engage and finally shape the idea. Every time you will find new markets, new conversion rates and so on. Start engaging users and converse to get better conversion rates!!! Social media is no more the next thing. The reason is simple.

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Here’s a list of Twitter chats to browse.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs. So how can you use Twitter trending topics? Twitter trending topics are also a chance for your team to engage directly with customers. It’s a neutral topic soliciting a myriad of responses from Twitter followers. Why not share it?

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Twitter has had an extraordinary year by any measure. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse. That’s why Twitter lends itself to a variety of use cases for brands seeking to connect with prospective and previous consumers. Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter.

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Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.

Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

SocialTimes Twitter

Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. According to Cairns, welcome messages allow businesses to greet users and set expectations for DM conversations even before users send their initial messages. Conversable. Audiense. Conversocial. Dexter. Hobbynote. Lithium Technologies.