Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Waxing UnLyrical

DECEMBER 18, 2013

This year, social media played a very important role in encouraging the citizens of India to vote. The efforts Indian politicians have been making to reach their audience through social media was clearly reflected in this season’s election results. But that’s when a smart social media campaign comes into play.

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Waxing UnLyrical

JULY 5, 2013

I accepted some, ignored a bunch and, after doing so, asked a question on Facebook: There were a range of answers, and the conversation continued for a couple of days; those answers themselves are worthy of their own, dedicated blog post. When Social Media Freed the Inadvertent Bigot is a post from: Waxing UnLyrical.

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Waxing UnLyrical

APRIL 12, 2013

I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical. Leaving on a jet plane. “I know you!

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Waxing UnLyrical

JULY 28, 2011

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners.

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Waxing UnLyrical

MAY 12, 2011

It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome! What do you think?

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Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media.

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Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. If you’re concerned about your “standing” or social scores (cough, Klout, cough) in social media, then you have a panic attack.

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Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Waxing UnLyrical

JUNE 11, 2021

That said, it certainly makes for good dinner party conversation ( #seewhatIdidthere ). Now, the FDA doesn’t usually get a ton of engagement with its social content. TONS of legit media coverage. Maybe… Now, this is unlikely to become the norm for the FDA’s social media “voice,” and that’s ok.

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Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. See, you won’t actually be part of the conversation at this point.

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Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. See, you won’t actually be part of the conversation at this point.

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Waxing UnLyrical

APRIL 6, 2016

Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work. Keep the conversation going. You could even chalk a slot into your social media calendar when you will share such content.

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Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. To keep the conversation going RPS hosts #WhatstheFineWednesday. How the Regina Police Service Uses Social Media.

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Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born.

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Waxing UnLyrical

OCTOBER 20, 2011

This is a story about subtext and listening in social media. The conversation. Subtext in social media can be tough. Subtext: “Real” Listening in Social Media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. Burke, that’ll be $3.20.”

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Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

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Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

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Waxing UnLyrical

OCTOBER 6, 2011

But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available. There are incredible demographic numbers available for most social media platforms now. Don’t assume that social media comprises just Twitter, Facebook and maybe LinkedIn.

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Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. Guest post by Kristen Smith. Image via Pexels. Image via Pexels.

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Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active. Sprout Social. Are you socially alert?

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Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. Coming up: @hksully on #measurePR.

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Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak. Here’s an example touting Colorado Gives Day.

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Waxing UnLyrical

JULY 24, 2017

As is the new normal during any getaway that involves sun, sand, surf, and excellent wi-fi, there were lots of #toeselfies (yes, this is a thing ) posted on social media. they were also a great way to start conversations. And a great conversation is how any relationship – including a business one – gets started.

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Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How valuable was that time spent listening?

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Waxing UnLyrical

APRIL 12, 2018

Unfortunately, we have to keep having this conversation because even PR pros think that PR is only media relations. I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. Social media, yes. Influencer relations, yes. Content marketing, yes.

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Waxing UnLyrical

MAY 29, 2013

Al Hopper noted that Traackr’s tool allows for conversation analysis, which has definite benefits for PR pros: Although Klout continues to be viewed with some skepticism among the #measurePR crowd, as it continues to adjust people are finding ways to incorporate and use it occasionally. measurePR Recap: The Jenster is Back!

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Waxing UnLyrical

NOVEMBER 30, 2018

Social Media Engagement. This includes several metrics specific to your measure the performance of your social media content marketing. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Conversion Rate. Audience Demographics.

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Waxing UnLyrical

APRIL 19, 2012

Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. What set this experience apart as the greatest social media-friendly dining experience I’ve had?

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Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Wanna Subscribe?

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Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Let’s get right to it, how to build your brand’s community. Engagement. Conclusion.

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Waxing UnLyrical

NOVEMBER 3, 2010

So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. RSVP here: [link] #pr [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?

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Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. It really is a conversation platform. So of course I checked it out.

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Waxing UnLyrical

AUGUST 5, 2011

Neil Patel , Co-founder of KissMetrics: “Automating social media marketing sounds like a great idea, but the purpose of social media is to create personal interactions between people over the web. “It’s easy to look at social automation tools as a lazy and quick fix. What do you think?

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Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. Click here to try reconnecting the live stream. |

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Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Facebook Ad Conversion Tracking for Smart Marketers. Uber-Targeted Social Media Strategies. I especially love this line: “Put UTM tracking on everything that moves.” ” Yea baby! ” 5. ” 7.

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