article thumbnail

How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Select Conversions API Gateway.

API 206
article thumbnail

Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Process 111
article thumbnail

Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? Pixel events and custom conversions work in tandem.

article thumbnail

The Future of SEO with AI Integration: How Conversational AI-Powered Search Engines Will Impact SEO

The Realtime Report

The Future of SEO with AI Integration: How Conversational AI-Powered Search Engines Will Impact SEO Search engines are evolving rapidly with the advancement of artificial intelligence (AI). In recent years, we have seen several innovations that aim to make searches more interactive, personalized, and conversational.

SEO 91
article thumbnail

Conversational AI: What It Is, Why You Should Care and How to Do It Right

Hootsuite

Conversational AI can be a major asset to your social media presence. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.

article thumbnail

Why You Can’t Have a Real Conversation with Your Computer

The Realtime Report

Conversation with Your Computer. They do not really understand what you are saying, and you cannot have a real conversation with a personal assistant like you can with another person. (You Space : We know that the world exists in three dimensions and can process references to “above”, “near”, and “to the left of…”.