Convince & Convert

APRIL 6, 2010

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. And great example about the eyeglasses. GREAT INFO!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 11, 2010

Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Send it out to existing customers via email, so they can refer fence-sitters to it. Talk it up on Facebook and the blog. Invite current customers to comment on your answers. nuff said. nuff said.

FAQ 137

FAQ Content Consultant Social Media 137

Sprout Social

APRIL 28, 2022

Corporate communications refer to how stakeholders in business interact with colleagues (internal) and customers (external). These tools might include: Marketing tools (think: social, CRM, email). Listening to crucial social conversations and shout-outs to uncover opportunities to intervene or answer questions for customers.

Team 91

Team Tools Hubspot Collaboration 91

Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. I'd suspect these businesses are happy to refer people to Mike in return. I'd suspect these businesses are happy to refer people to Mike in return.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. " @jaybaer [link] [link] Phil “What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy.&#

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client. Yep, that’ll get fans in the seats. Thanks for the read.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 22, 2010

Red Chair was born out of this exact same realization – that executives need to become familiar with this stuff at their level – and still, we're a very long way from making the integration process as smooth as it could be. Your TV analogy is spot on. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. And many of us in the social media space are guilty of that particular sin. link] jaybaer So very true. Excellent point.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

I go through this process for my blog on a regular basis (number junkie that I am). This is very helpful for my future reference. What content lessons do you take away from these results? I’m sure there’s patterns I’ve missed. link] jaybaer Thanks Jeremy. I appreciate it. 21 is my high water mark.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Thanks again Katie. Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

agora pulse

OCTOBER 31, 2019

Google Drive : Whether you’re creating spreadsheets, documents, survey forms, or slideshows, Google Drive is perfect for sharing documents that your entire team can reference or edit. Slack : Why have countless disjointed email threads when you can have ongoing conversations in Slack instead? Assign Social Media Team Roles.

Collaboration 65

Collaboration Social Media How To Energy 65

agora pulse

OCTOBER 31, 2019

Google Drive : Whether you’re creating spreadsheets, documents, survey forms, or slideshows, Google Drive is perfect for sharing documents that your entire team can reference or edit. Slack : Why have countless disjointed email threads when you can have ongoing conversations in Slack instead? Assign Social Media Team Roles.

Collaboration 65

Collaboration Social Media How To Energy 65

Sprout Social

JULY 17, 2023

Social media provides businesses with direct, real-time access to their customers. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration.

Social CRM 79

Social CRM Microsoft Collaboration Software 79

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Within moments of my customer support conversation, the ThinkGeek Twitter feed was connected to my conversation with William.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Yael, what are your thoughts on this – how do you think it'll be measured in the long run?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. And our modern definition of “social media&# still includes that component.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 15, 2010

Finding and sharing them is the first step toward social media success. What is your process for harvesting stories within your organization? link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. Share/Rinse/Mix?/Repeat.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The one-liners I read daily are references to websites, conferences, fixes for technical problems. I love Twitter. It enriches my life every day.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

APRIL 8, 2010

the iPad is just more pleasant, even if the ability to sort emails to batch process seems to have eluded me so far. I'm going to reference this post in my blog. When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), link] jaybaer Every day that goes by, I use my phone (and Macbook) less, and iPad more. Great post!

iPad 136

iPad Content iPhone Wireless 136

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. I'm not saying I'd provide him with free pizza for life and a carton of Lucky Strikes (Mad Men reference), but I wouldn't pee all over him either.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. link] via @jaybaer [link] Carol Schiller Must-see tool to run real-time search of public Facebook (&Twitter) conversations about your biz.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

SEPTEMBER 20, 2010

It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation. You certainly covered some great reasons to that point.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 21, 2010

I certainly don't have all the answers, but at least it's a getting started list that people can refer to when needed. link] Danielle LaPorte The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) use-full. And I review restaurants in town (it's about a 3 mile drive). ericboggs Thanks for the thought.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. If not, a person who will refer you to potential customers. They also challenged party-goers to dress in Mad Men themed costumes. It was lots of fun and they got a lot of buzz.

Social Media 128

Social Media Strategy Automotive SEO 128

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care? 6 tips for connecting with social media content by iMedia Connection.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 2, 2010

That’s the premise of my new book with Amber Naslund , “The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts & Social Media.&# It’s how companies need to change their culture, their people, their process, and their measuring sticks to succeed in real-time business. Building relationships.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

JUNE 23, 2010

After the socially awkward embracing is done, invite both groups in during the creative process. I believe you were referring to this as well, but just wanted to share my thoughts on the notion of all ideas being 'equal' They enter a 'free' construct that allows it to be recognized. Embrace these people as well.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121