Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

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B2B Social Media Strategy LinkedIn 136

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

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Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

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Platform Social Media Insurance Education 84

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Soon, brands joined in on these trends too.

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Keyhole.co

DECEMBER 8, 2023

If one thing GenZ has proven is that they are connoisseurs of social media. GenZs are even considered much more woke when it comes to social injustice and once-alienated topics like sustainability, climate change, etc! It originated from popular culture and refers to individuals who conform to popular norms and stereotypes.

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Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 2: What If I Do It Wrong?

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Social Media Brands ROI Case Study 192

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role.

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Education Examples Content Nielsen 162

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. What is behind-the-scenes (BTS) content?

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Keyhole.co

OCTOBER 16, 2023

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.

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Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

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Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Why brands need a social media monitoring strategy.

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Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. Throughout Super Bowl Sunday, the AdVenture Media data team updated their metrics with real-time data, refreshed every 30 minutes. million viewers! Duolingo 2.

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The Realtime Report

MARCH 10, 2017

Community remixing refers to fans on various media outlets that remix influencer content. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. Marketing is all about conversion through conversation.

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Hootsuite

MAY 18, 2023

Short-form video refers to video content that is between five seconds and ninety seconds long. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Because of this, many brands opt to cross-post the same video across multiple social media platforms.

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Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters. million times.

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Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters. million times.

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Metrics Engagement Social Media Training 60

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up.

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Strategy Brands Influencer Analysis 106

Hootsuite

SEPTEMBER 15, 2022

But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid. Whether they’re just goofing around or straight-up harassing your accounts, internet trolls can take their toll on social media experts.

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

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Examples Campaign Tips UGC 141

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. As a social species, we are better able to grasp the complexities of language when we have a visual reference such as a winky-eyed, tongue-out face to guide us. Ever try to convey sarcasm in a text message?

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Tips Marketing Press Release Influencer 118

Social Media Marketing

JUNE 4, 2013

Already a pop culture phenomenon, HBO''s Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes. And our prediction is that it''s going to be huge. We''ll have to stay tuned.

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Hootsuite

NOVEMBER 4, 2022

In other words: YOUR COMPANY NEEDS REFERENCES. When businesses put out a job vacancy we need references on there too. What’s more, 86% of job-seekers are using social media to research jobs. Responsible social media use for professional development and discourse should be encouraged–not dissuaded.

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Company HootSuite How To Meme 103

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. As a social species, we are better able to grasp the complexities of language when we have a visual reference such as a winky-eyed, tongue-out face to guide us. Ever try to convey sarcasm in a text message?

Tips 60

Tips Marketing Press Release Influencer 60

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

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Social Media HootSuite How To Template 120

Social Media Strategies Summit

AUGUST 17, 2023

Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals.

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Metrics Social Media Sentiment ROI 130

Later

JANUARY 27, 2021

Linkin.bio has been a game-changer for our Instagram strategy since we can promote multiple articles a day,” says Social Media Manager, Hannah Weintraub. When it comes to selling products on Instagram, online education platform SuperHi understands the power of using guest articles and tips to drive conversions. 3: SuperHi .

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Feed Feedly Instagram How To 56

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. And to be ironic when used in emails or offline conversations.).

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Social Media Social Media Management Meme Hashtag 94

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. What is a social media competitor analysis tool? Clear data.

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Analysis Tools Social Media HootSuite 86

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Well first, what the heck is a media snacker? Watch this short video to see: Here’s the transcript for the video-phobes: Media Snackers. Media snackers are young people. No longer is there a set menu of mass media delivered at specific times and to the masses. My friends, do you respect media snackers?

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Sprout Social

MAY 26, 2022

Is your social media messaging on point? But given how quickly social comms can move, it’s easy to overlook what you say and how you say it. From your brand’s values to the value your business provides, you can’t afford to ignore your social media messaging. What is social media messaging?

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Platform Social Media Strategy How To 123

Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays off to know the pros and cons of each. What is organic social media? Read on to learn more.

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Hootsuite

JUNE 13, 2022

Or turn up in more conversations related to products you sell? In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. What about social share of voice? Earned and paid media. Running social ads. Social budgeting.

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Social Media How To HootSuite Metrics 144

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. Listen in on conversations about your brand.

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Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Also, it’s not all about what you do on your site or your social media. Share it here!&# and link to your post.

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Questions WordPress Postrank Blogger 167

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. DM – Direct message.

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Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. To increase your social media team’s productivity through efficient team work.

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