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10 New Retails Trends You Need to Know for 2023

Hootsuite

Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.

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Demystifying conversational AI and its impact on the customer experience

Sprout Social

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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Online ads: the benefits of retargeting

Sherrilynne Starkie

I was really impressed with the website of that Canadian retail giant, The Bay. ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy.

Retail 296
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Healthcare Social Media Policy: Examples + Free Template

Hootsuite

While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. Healthcare organizations using social media face unique challenges, particularly when protecting patient privacy and adhering to regulatory requirements.

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February Social Media Trends

Ignite Social Media

In an effort to further protect its residents’ personal information, California passed bill AB 375 as part of the California Consumer Privacy Act (CCPA), in effect as of January 1, 2020. Pinterest Launches Program to Verify Retailers. What You Need to Know About the CCPA’s New Data Collection Law.

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