Oktopost

AUGUST 19, 2021

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today. Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Privacy 62

Privacy Data B2B Apple 62

Jon Loomer

JANUARY 8, 2024

Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. NOTE: There may be privacy considerations before turning on first-party cookies. Connect the Conversions API. Does implementing Conversions API solve data lost?

Advertising 168

Advertising API Apple Privacy 168

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online.

Analysis 157

Analysis Hashtag Sports eBook 157

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

Privacy 94

Privacy Apple Industry Training 94

Socialized

MARCH 12, 2010

We ended up having a great conversation about online privacy, which was made all the more interesting by the students relating their experiences firsthand. In order to start up a conversation about privacy, I explained Foursquare, and how people “check in” at Starbucks, the movies, work, etc., Poptropica, etc.

Privacy 170

Privacy Foursquare Class Sites 170

Jon Loomer

NOVEMBER 1, 2022

Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). But once it went away, those questions moved to panic about conversions dropping. To see the 28-day click conversions, you’ll need to use the Compare Attribution Settings feature. How Can This Be?

Privacy 206

Privacy Advertising Aggregator Report 206

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

Conversation 165

Conversation Badge Sample Samples 165

Direct Marketing Observations

JANUARY 17, 2019

Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches. In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever. OK, you get the picture.

Social Media 189

Social Media Marketing Social Networking Compete 189

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Strategy Marketing How To 107

Oktopost

JUNE 4, 2019

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. 2. Have you updated your company’s privacy page to alert consumers to your compliance?

Privacy 92

Privacy Marketing Data FAQ 92

Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. The advertiser provides the initial targeting inputs.

Advertising 166

Advertising Campaign Conversation Eventful 166

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 240

Social Media Privacy Training Policies 240

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean?

Facebook 212

Facebook Privacy Advertising Report 212

Jon Loomer

OCTOBER 25, 2023

Tracking challenges related to iOS 14 and privacy changes impact remarketing. ” Otherwise, Meta will find your audience based on pixel activity, conversion history, and prior engagement with your ads. One could argue that removing targeting inputs could be a smart move for Meta related to privacy and perception, as well.

Campaign 182

Campaign Advertising Privacy System 182

Oktopost

MAY 16, 2022

Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Andrew is no stranger to social media, having made it a huge part of Capco’s marketing strategy, he says, “It’s the best marketing strategy we’ve got.”. From employee advocacy?

B2B 91

B2B Engineering Social Media Privacy 91

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Without a social presence, you aren’t a part of vital conversations happening about your system.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Socialized

AUGUST 26, 2017

Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. What is social media marketing? Acquiring marketing talent.

Social Media 100

Social Media Marketing Privacy Campaign 100

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

FEBRUARY 24, 2021

Until Apple’s ATT privacy prompt goes live — and probably weeks or months thereafter — we really don’t know how much this will impact us. So many freakouts from users and marketers alike. That will result in fewer reported conversions. Let me explain… Fear of the Unknown. That may be the case here.

Advertising 216

Advertising Facebook How To Privacy 216

Twist Image

MARCH 23, 2016

We need to define what privacy means to us, and not rely on someone else to do it for us. The death of privacy? As the sole voice of business, marketing and the commercial side of the Internet on this panel conversation, I was up against two academics and a lawyer. So, is privacy a thing of the past? data sharing.

Privacy 40

Privacy Insurance Patterns Data 40

Hootsuite

OCTOBER 20, 2022

Delight your customers and improve conversion rates. Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. There are many stories of retailers who have failed to grow with the market. Keep reading to get trendy!

Retail 104

Retail Trends Privacy FAQ 104

BeingOptimist

MAY 17, 2023

Through automated call routing, lead prioritization, and follow-up scheduling, AI eliminates manual tasks, allowing sales representatives to focus on meaningful conversations and close deals efficiently. Regularly monitor and update the models to adapt to changing customer preferences and market trends.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term.

Trends 146

Trends Facebook CPM CPC 146

Sherrilynne Starkie

MAY 9, 2018

In addition, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns. Businesses can also star and filter conversations to come back to messages for follow up. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Their research and engagement can turn into precious data for your business.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. At the beginning of 2019, only 4% of social media marketers in the United States used the platform to reach consumers.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Brands 117

Brands Avatar How To Privacy 117

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean?

Facebook 147

Facebook Privacy Advertising Report 147

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Jon Loomer

OCTOBER 11, 2023

A part of the country isn’t leading to conversions? Another turning point was iOS 14 and the movement towards greater online privacy generally. You can provide targeting suggestions, but otherwise the algorithm will use pixel data, conversion history, and ad engagement history to build a starting audience. What about 10%?

How To 189

How To Groups Groups Campaign 189

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

HootSuite 120

HootSuite URL Analytics Forums 120

Jon Loomer

AUGUST 21, 2023

And they build all of the events, custom conversions, and audiences from scratch. And when the relationship with this client comes to an end (and it will), the agency retains ownership of the ad account, pixel, conversion events, and audiences. That you optimize for conversions instead of clicks? ” That’s weird.

CPC 144

CPC Advertising Campaign Eventful 144

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271