Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis.

Sentiment 118

Sentiment Press Release Analysis Team 118

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. And that includes on their service channel of choice: social media.

Report 63

Report Atlassian Brands Sentiment 63

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

JUNE 4, 2020

HR, legal, marketing, and even IT all play a pivotal role in developing the policy. Moreover, those posts made lead conversion 7 times more likely. So before you can do anything, you need to ensure that HR, Legal, and Marketing are working toward the same goals. Having the collaboration of HR, legal and marketing is not enough.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. There’s also power in brands prioritizing online conversations that are visible to the masses. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment. If sentiment is trending up or down.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

BeingOptimist

AUGUST 8, 2023

Your understanding of the digital landscape will be enriched, as you gain a better grasp of online conversations and the importance of learning internet acronyms like FTFY. Similar to other acronyms such as LOL or BRB, FTFY emerged as a shorthand for a common phrase in conversation.

Posterous 75

Posterous Sentiment Forums Trends 75

Sprout Social

APRIL 22, 2021

Their Five Feet to Fitness™ offering includes 11 different fitness equipment and accessory options so guests can work out in the privacy of their room. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Marketing creative. In short, they listened. Product innovation.

Hotels 121

Hotels Strategy Travel Sentiment 121

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. Impressions and video views. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

Sentiment 93

Sentiment Analysis Tools API 93

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

MARCH 28, 2022

All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. Ready to join the conversation? But actually posting those scintillating sentiments (or dancing-lady emoji, see above) couldn’t be easier. Select “settings and privacy” and then “privacy.”.

Buy 93

Buy Comments Privacy Video 93

Hootsuite

SEPTEMBER 14, 2020

For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? In this post, we’ll detail the best Instagram analytics apps in 2020.

Metrics 145

Metrics Analytics Instagram Tools 145

Later

JUNE 26, 2020

If Facebook Pages are the business equivalent of a “Facebook Profile”, Facebook Groups are the best place to encourage conversations and interactions from your community. Monitor audience sentiment. Identify new target audiences for product and marketing campaigns. How to Set Up a Facebook Group. What are Facebook Groups .

Groups 74

Groups Groups Facebook How To 74

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. A Twitter mention is a way to get another user’s attention, likely to try and start a direct conversation with them on the platform.

Twitter 145

Twitter HootSuite Notification Analytics 145

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Marketers should ideally utilize a combination of technologies and practices to truly connect with their target communities and drive sales.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Twist Image

MARCH 29, 2018

At what price marketing? It also feels like there is a general sentiment of "enough is enough." As a marketing professional, I know what comes next: Government intervention and regulation. As a marketing professional, I know what comes next: Government intervention and regulation. It's not just marketers.

Issues 55

Issues Content Privacy Journal 55

Sprout Social

AUGUST 22, 2018

Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service. Features such as Sprout’s Smart Inbox track conversations on Twitter in addition to your other social channels. Mind Your Customers’ Privacy.

Twitter 97

Twitter Tips Notification Sentiment 97

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. As far as making sure your advertising dollars are spent wisely, Trackur can also track your marketing campaign’s effectiveness.

Cymfony 152

Cymfony Social Media Tools SM2 152

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Sentiment shows how people feel about your business.

Report 52

Report Social Media Metrics How To 52

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Donkor: “I sit in the main social media team, which is part of our marketing and communications department. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Buzzlogix

SEPTEMBER 4, 2017

Conversely, if you rarely post content to your profile, users might assume that you either don’t care or have closed your business. When you do, you build a sense of community among your audience that will lead to positive sentiment. Additionally, make sure you implement sensible privacy settings for all your accounts.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Oktopost

MAY 12, 2024

While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. Social media governance is processes and policies that regulate social media posting and commenting activity for marketing teams. On social media, many messages are amplified.

Company 62

Company Social Media Guidelines B2B 62

Hootsuite

JUNE 14, 2023

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. But how can you stay informed when there’s so much going on?

Banking 81

Banking Social Media HootSuite Sentiment 81

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. There are also tools for performing social media sentiment analysis.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Sprout Social

OCTOBER 22, 2018

“No one cares if I’m on social or not” The c-suite has a reputation for being somewhat isolated, maintaining some degree of privacy and separation between themselves and the public. Research from Weber Shandwick indicates that a CEO’s reputation is directly responsible for 44% of a company’s market value.

Reputation 72

Reputation Industry Aggregator Research 72

Hootsuite

JUNE 2, 2022

In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale. Privacy guidelines. Specify how to interact with customers online, and when a conversation needs to move to a private channel.

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

OCTOBER 18, 2016

Up until recently, privacy and compliance concerns deterred financial brands from being more social online, but that all changed when the Federal Financial Institutions Examination Council (FFIEC) released guidelines on how to increase your social presence while reducing risk. Data lies at the heart of your marketing efforts.

Banking 40

Banking Social Media Insurance Policies 40

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Use feedback as a marketing asset Did you know Google reviews work as social proof? For example, you can showcase the best reviews on your website, use them in your ads, weave them into sales conversations and even proudly share them on social media.

Review 84

Review Google Brands Sentiment 84

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Use these insights to influence other marketing efforts and areas of your business.

Software 95

Software Review Reputation How To 95

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Hootsuite

MAY 5, 2021

Social media has become a critical marketing and communication tool for companies of all sizes. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom. A quick 15-minute meeting between the head of social marketing and the CMO is an effective way to align priorities.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

FEBRUARY 13, 2023

Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Customer data helps your brand narrow-in on your ideal target audience with your marketing and sales tactics. Collecting and managing customer data is ubiquitous in our digital-forward world.

Data 105

Data Social Media Tips Metrics 105

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Conversations and actions can happen in real time, regardless of where you are in the community. The future of metaverse marketing. The short answer is yes. How to join the metaverse.

Brands 111

Brands Avatar Fashion Virtual World 111

Keyhole.co

OCTOBER 31, 2023

To leverage this appeal, businesses have also flocked to the platform for social media marketing. Let’s find out — Historical analysis By accessing your old tweets, marketers can run historical analyses and identify past trends and patterns that drove engagement. Click on “Download an archive of your data.” Click on “Request archive.”

Data 52

Data Twitter How To Reputation 52

Social Media Strategery

APRIL 1, 2009

Very few sales-y marketing types (that I came across). Then again, I feel like if you had, say, an additional 100 people from the privacy/IT sector attend/give sessions, you’d need to extend the conference to three days. What I Loved The Mindset of the attendees. For me, the best part of the whole Government 2.0

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92