Techipedia: Tamar Weinberg

JULY 21, 2009

Companies are still challenged with whether they *should* get involved in the conversation. Lewis July 20, 2010 at 1:29 pm Customer Service is often the last thing considered in any strategy when it should be the first. I don’t they had much of a choice though. If they don’t respond to later concerns, are they in trouble?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Diva Marketing Blog

MAY 31, 2010

Social media tools may fall out of favor; but the concept of leveraging the conversational, digital world to engage, educate and energize our customers is here to stay. The Product Marketing Handbook by Rick Chapman offers a simpler explanation. To have those conversations with your community. Glad you asked.

Social Media 88

Social Media Handbook Marketing GPS 88

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Of course, if you know them and can actually have lengthy conversations with the person day after day, that obviously means your relationship has made it to the next level.) Truth be told, perhaps they do. However, there are still boundaries that should never be crossed, no matter how approachable someone seems. (Of » ????? ?????

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Kikolani

DECEMBER 23, 2011

7 Reasons to Rethink Your Blogging Strategy: New Research – New research shows business blogging is here to stay. The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs – 101 resources that will help you learn more about entrepreneurship, startups, small business, and much more.

Mashup 119

Mashup Resources Remix Handbook 119

Koka Sexton

MAY 14, 2011

Social Media Handbook for Local Red Cross Units. Collective Conversation Code of Conduct. Web and New Media Strategy. Template Twitter Strategy for Government Departments. The right side column displays a link to the actual document of policy web page for you to either download or review. Organization. Policy Title.

Policies 111

Policies Social Media Examples Liveworld 111

Diva Marketing Blog

SEPTEMBER 22, 2009

In his new book The Digital Handbook Paul simply and smartly explains not only why it is now critical that marketers pay attention to social media but suggests ways of how to put the tactics into play. I asked him to tell us thought process that went into the development of The Digital Handbook. I think you call that strategy.

Handbook 63

Handbook Real Estate Travel MySpace 63

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Nonetheless, in the long term, social media can be a viable marketing strategy even for these industries: 1: Small Clients / Large Profits – Businesses that only have a handful of clients that are under contract will see a low return in social media. So I think basically every brand needs to have a strategy in the least. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In Non-sticky threads can be pushed down by threads with newer comments.)

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

AUGUST 14, 2009

After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy. It’s a nice way to get in touch with consumer and have a good and healthy conversation. Epic Change brought social media into the mix for other reasons as well.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Think about redoing your Twitter strategy if all you plan on doing is broadcasting. Is that even professional? Tamar is also the author of The New Community Rules (July 2009).

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? It’s why the future looks exciting thanks to movies, and why we all feel great when discovering that through the story of man and animal, love is never truly forgotten. It also depends on goals.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Ignore Social Media Checklists or ‘Top’ Lists It’s nice to be featured in press both online and off, but allowing that to influence your ego or strategy is just silly. It was how I would Twitter, but would not tell someone else how to; that’s up to them and their own strategy for SM. Hope that clarifies.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. These are conversations, not broadcasts.

Social Media 278

Social Media Strategy Yahoo Communities 278

Bare Feet Studios

JULY 8, 2009

The good news though, is that the conversational nature of the social web exposes many of these deliberate and accidental faux pas so the rest of us can learn from them. When you are conversing on social networks, how, what, and when do you disclose your business relationship? How far will you go and what damage does your brand risk?

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Koka Sexton

DECEMBER 20, 2009

10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy. Social Media Strategy – Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy. Social Media Strategy – Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable effort, and are either too busy or just lazy. With social media, an abundance of resources are at your fingertips.

Social Media 272

Social Media Engagement Forums Policies 272

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. When you really try to map these conversations to the business issues, people have a really hard time with that. Eric: Where do I begin? Penn of What Counts.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. When you really try to map these conversations to the business issues, people have a really hard time with that. Eric: Where do I begin? Penn of What Counts.

B2B 120

B2B Software Social Media Survey 120

Sprout Social

JULY 27, 2016

But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. This will easily bring all the outside conversations right in front of your eyes. Twitter was built with the idea of micro-conversations in mind. Links in bios. Keywords in Tweets. Geolocations.

Handbook 40

Handbook Twitter Hashtag Industry 40

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. In the long run, you can achieve phenomenal readership and conversion. That will not only hurt the conversion but also gaming the search engine which will not survive in the long term SEO game.

Blogger 250

Blogger Engineering Flickr SEO 250

Sprout Social

OCTOBER 26, 2021

In order to attract top talent, social recruiting strategies are pivotal. The most effective social recruiting strategies. Retention strategies to improve company culture. Why traditional recruiting strategies are no longer enough. The most effective social recruiting strategies. The job market is shifting.

Applications 114

Applications Cost Team LinkedIn 114

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Conversely, with a slightly more generic subject matter (and the occasional gag post), Online Marketing Banter seems to be a little more popular with Stumblers. Even with the same amount of friends they don’t see nearly the number of visitor to subscriber conversions.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Sprout Social

APRIL 10, 2023

Your identity inspires your entire marketing strategy The impact of your brand identity goes far beyond a single profile picture or ad. This handbook ensures consistency and on-branded messaging across every network. But actually executing strategies to build awareness is easier said than done.

Brands 128

Brands Handbook Company Examples 128

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Pam says “I think their efforts are fantastically smart from a business perspective.

Hotels 245

Hotels Social Media Communities Discount 245

Hootsuite

JULY 29, 2019

Or maybe your social media strategy is going swimmingly. Strategy and planning. Encourage employees to participate appropriately in the conversation around your brand. Meanwhile, Walmart asks that employees avoid engaging in conversations about Walmart entirely. Benefits of a social media policy. Daily customer service.

Policies 111

Policies Social Media Company Guidelines 111

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. Have a read and see for yourself.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. I am just working on a social media strategy for my thesis in a German company. You need to consistently work at building relationships and not let them be. And you need to be consistently monitoring the space.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

But it makes another thing clear: unless Digg acknowledges that its users are valuable assets to the company’s growth, Digg is not going anywhere , because if it does, there will be new people on staff who will have to control the flow of the conversation in their favor. I’m trying to figure out how to make the most of it.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. You should still consider your blog or website as a viable way to build community and/or to drive sales and conversions. I always point to my social media etiquette handbook on what it means to do things wrong.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. As such, it would be foolish not to embrace them.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MAY 9, 2008

It may quite possibly be the right time for users to seek out other opportunities, and it’s time for Digg to rethink its own internal strategies specific to algorithm changes and how stories and users are “rewarded.&# Really, try Propeller, you’ll meet some amazing people there and have actual intelligent conversations. (I

Digg 100

Digg Sites News API 100

Convince & Convert

JUNE 6, 2014

I was like, “Man-oh-man, why isn’t there a book that is the handbook and the manual? ” identify the who, critically important, and then identify those urgent, pervasive, expensive problems , because that’s going to open the floodgates to the marketing conversation and the sales conversation.

Social Media 141

Social Media Tumblr Consultant Questions 141

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. They usually work 70 hour weeks and need to be extremely flexible.

Social Media 163

Social Media Marketing Consultant Communities 163