Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Think about redoing your Twitter strategy if all you plan on doing is broadcasting. Is that even professional? Tamar is also the author of The New Community Rules (July 2009).

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? It’s why the future looks exciting thanks to movies, and why we all feel great when discovering that through the story of man and animal, love is never truly forgotten. It also depends on goals.

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Ignore Social Media Checklists or ‘Top’ Lists It’s nice to be featured in press both online and off, but allowing that to influence your ego or strategy is just silly. It was how I would Twitter, but would not tell someone else how to; that’s up to them and their own strategy for SM. Hope that clarifies.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Worse, many don’t really understand what to do once they start. They hear about tools, put forth a miserable effort, and are either too busy or just lazy. With social media, an abundance of resources are at your fingertips.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. In the long run, you can achieve phenomenal readership and conversion. That will not only hurt the conversion but also gaming the search engine which will not survive in the long term SEO game.

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Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. These are conversations, not broadcasts.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Conversely, with a slightly more generic subject matter (and the occasional gag post), Online Marketing Banter seems to be a little more popular with Stumblers. Even with the same amount of friends they don’t see nearly the number of visitor to subscriber conversions.

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Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Pam says “I think their efforts are fantastically smart from a business perspective.

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Hotels Social Media Communities Discount 245

Hootsuite

JULY 29, 2019

Or maybe your social media strategy is going swimmingly. Strategy and planning. Encourage employees to participate appropriately in the conversation around your brand. Meanwhile, Walmart asks that employees avoid engaging in conversations about Walmart entirely. You can tell because they use neat buzzwords like “Web 2.0”

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Policies Social Media Company Guidelines 111

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. I am just working on a social media strategy for my thesis in a German company. You need to consistently work at building relationships and not let them be. And you need to be consistently monitoring the space.

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Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

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Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 Just like search algorithms evolve and require new tatics, so do social media strategies. If nobody talks, nobody remembers, and nobody sticks around.

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Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

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Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

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Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. Have a read and see for yourself.

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 9, 2008

It may quite possibly be the right time for users to seek out other opportunities, and it’s time for Digg to rethink its own internal strategies specific to algorithm changes and how stories and users are “rewarded.&# Really, try Propeller, you’ll meet some amazing people there and have actual intelligent conversations. (I

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Digg Sites News API 100

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The only investment in the act of marketing on the social web is time and energy. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. This is especially true as the FTC plans to police sponsored conversations.

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Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. You should still consider your blog or website as a viable way to build community and/or to drive sales and conversions. I always point to my social media etiquette handbook on what it means to do things wrong.

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. They usually work 70 hour weeks and need to be extremely flexible.

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Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 23, 2008

His book has been the topic of conversation just about everywhere , and for good reason. Develop a strategy that is yours and cannot be challenged. Reply Saporito January 29, 2008 at 12:49 pm I appreciate immersive marketing strategies. Tim is the author of The Four Hour Workweek , a bestseller about the mobile lifestyle.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JULY 1, 2010

Their monetization strategy What they have in common Their Blog Age I will be using when they started writing blog posts to calculate their blog age which can be found in their blog archives. Anyway, thanks both of you, for your thoughtful conversation on the issue. Their domain name Their post type – length, frequency and value.

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Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JANUARY 5, 2009

27 Website Promotion Sources that Have Nothing to do With Google or SEO (eMoms at Home): In other words, Wendy Piersall explains that your online marketing strategy is all about internet marketing and a whole lot of social media. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 guru, shows how to leverage Web 2.0

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Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JUNE 16, 2010

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do your updates request for conversations? If you don’t have alerts set up to notify you of conversations involving your brand, do it now. Are you getting ROI on your investments on the social web?

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Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. We did a six hour training on strategies for social media for $97 and several people said “too expensive.&#

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Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2010

I explicitly had this conversation with this guy this morning… and I got the sense that he was overly generous. It usually ends the conversation right there. I asked them, even if they chose not to proceed to bring me in, to give me a 1 line recommendation about the value of our conversation that I could use.

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Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Once you fire up your social media strategy, it doesn’t travel as fast as that silver bullet either. You know, going back to my own history, Facebook [Fan Pages] and Twitter weren’t around when I started offering social media strategy. It is nice to see people having an honest conversation.

Social Media 268

Social Media Marketing Policies Sysomos 268

Social Media Strategery

APRIL 2, 2010

The Starter Videos Go to [link] and watch their videos on technology – great starting point to understand the basics Watch the Social Media Revolution video as it will give you some great stats on the impact of social media) The Us Now Video (warning: it’s an hour long, but it’s a fantastic, inspiring piece on Government 2.0)

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Gov 2.0 Social Media Policies Privacy 138

Techipedia: Tamar Weinberg

JANUARY 12, 2010

With regards to Search Conference, I refer to Search Marketing Expo, PubCon, and Search Engine Strategies, but I also met a few people at Affiliate Summit. Reply Chris Herbert January 21, 2010 at 1:14 pm Really good post and conversation. Yes, hopefully there are many enlightened people of your writing.

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Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

MARCH 10, 2010

I was excited at the prospect that there might be some freedom for someone who was forced to clearly break every rule that was in the ethical Internet Marketing handbook. Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. Conversion expert.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

This strategy of trying multiple accounts won’t work for everyone. Start conversing with the people you want to have follow you, and do it consistently. I had it for my NY METS buddies as we tend to have conversations that are lengthy which interferes with my twitter stream for biz but it was still me. I was still me.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). That means the conversations we have when we do get together can be much more productive. Who are your favorite bloggers and why?

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Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Moreover, the person who contacted me had an email pointing back to their PR company’s website on which they described their overarching re-branding strategy for the juice subsidiary in question. In fact, this entire parallel was actually mentioned to me in passing by someone who was aware of the conversation that was happening there.

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Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy. With 350 million+ users, a self-promoting and natural way to have people promote your product, and a very active audience full of close friends and family, what’s not to like?

Facebook 279

Facebook How To Applications URL 279

Buzz Marketing for Technology

OCTOBER 14, 2008

We are told that we don’t need to be managed, but we are suffering from a distinctive lack of strategy and direction now. In the corporate world, productivity 2.0 ’ Shame that dind’t come up in earlier conversations with him. It’s going to be tough to find a *real* Boss 2.0 (or Posle Web 2.0

Products 260

Products Project Software Meeting 260

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Here’s how this works : In the Internet Marketing Best Posts “series,&# I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Laura Callow tells you why.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

JULY 7, 2010

Essentially, the actual user’s Twitter account became a broadcast medium but not a conversational one. Sadly, that same strategy was passed onto the client’s Twitter feed as well; with the exception of a single @ in a full month (that was a response to a question), the entire Twitter account was fully automated.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

MARCH 24, 2010

“Hit and run” guest posts are of little interest to us, for two reasons: (1) there’s a certain amount of work involved in getting someone set up as a new author and showing them the ropes; and (2) the community responds much much better to those they get to know and converse with regularly. You know what is easy and works well?

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Influencer How To Press Release Blogger 278