Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. You already know people are talking about your brand on the Web, so you need to do your utmost to embrace and be a part of that conversation.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter?

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

NOVEMBER 15, 2013

Better yet, it also satisfies all those internal groups that are clamoring for exposure on the website. It’s much more effective to test home page offers (to quiet those internal groups) and use that data to personalize the offer based on who is visiting your website. Rule #5: Cement boots do not create loyalty.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

OCTOBER 5, 2013

The following is a transcript of our conversation. A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275

Brands Repository Analysis Sentiment 275

Buzz Marketing for Technology

JUNE 27, 2008

The impact on group performance of a well assimilated change during the five stages of the Satir Change Model. The group is at a familiar place. For instance, the chief of an engineering group has an explicit rule—all projects must be completed on schedule. Poor communication is a symptom of a dysfunctional group.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Buzz Marketing for Technology

DECEMBER 29, 2010

– In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

FEBRUARY 17, 2009

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! With groups you can join up to 200 so long as they are open, global or in your network. Perhaps we have seen a whole new use of groups starting to emerge for Topical Media issues.

Facebook 109

Facebook Groups Groups Eventful 109

Buzz Marketing for Technology

OCTOBER 11, 2008

Brandon Hall Research Innovations in Learning : This group is for. Facebook group, Brandon Hall ). College 2.0: (Facebook group, Eduardo Peirano ). Groups : Community spaces for Australian educatos (edna). group : A community for sharing ideas, concepts, and technology. Facebook group, Nellie Deutsch ).

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. Which is a space that everyone can improve upon because it engages a new audience with the way you think.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

SEPTEMBER 30, 2008

I posted a query about this to several of the groups that I've joined on LinkedIn and have received about a dozen responses so far. How would I get a conversation going with someone on this topic? A big part of my answer is to go to the individual, don't always rely on group answers. Today, I saw a post on our Free - Web 2.0

LinkedIn 100

LinkedIn Screencast Web 2.0 Class 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. With that in mind I had to get Bob Buday from The Bloom Group on another podcast to keep drilling for more ideas on how to make my process and hopefully your process for creating thought leadership better. Give a listen.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

JUNE 27, 2008

In a global economy, these are conversations all nations should be having if they hope to remain competitive, and you would think that this would be an area where there would be considerable discussion going on between workplace learning professionals and edubloggers. Shouldnt there be more discussions happening between the two groups?

Project 100

Project Engagement Blogosphere Skills 100

Buzz Marketing for Technology

JUNE 27, 2008

One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Our new KM Edge groups on LinkedIn and Facebook. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account. Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

NOVEMBER 10, 2008

it's no longer about pushing information out – it's about consumers generating conversations. They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube. Billy Ray Cyrus – tapped into a whole group of country music fans.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buzz Marketing for Technology

JULY 14, 2008

Last week I ran a half day workshop to get a group thinking about their knowledge strategy. We got into a conversation about what things constrain knowledge-related practices such as peer assists , after action reviews , decision games etc., . | Someone has hacked my Skype account » 14/07/08 | Whats real work at your work?

Diagrams 100

Diagrams URL Technorati Exercises 100

Buzz Marketing for Technology

JANUARY 4, 2011

Fresh customer research and a potential lead now that you broke the ice with them – you can have an intelligent conversation about their answer. Product Box is a game you play with teams or even individual customers (perhaps at a trade event or users group). Its better than squishy balls and colored pens any day!

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

JUNE 27, 2008

By mode of communication, I mean written vs. visual vs. oral, one-way vs. two way communication, one-on-one vs. one to group, group to group, or group to one. As each group worked on their piece, they soon discovered that assumptions they made about the other groups were not necessarily true. joanvinallcox.

Wiki 113

Wiki Class Web 2.0 Skills 113

Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. Oracle, Wells Fargo (commercial group), HCL, and Intesource to name a few. Please note while I am not a customer of his firm the Geehan Group I am in discussions with them about having them consult for us here at Avaya. Tweet This!

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

OCTOBER 14, 2008

Certain activities labeled as reflective, such as the use of journals or group discussions following practical experiences, are often not directed towards the solution of specific problems. These eleven variables are grouped into three main characteristics: Learner Environmental Reflection Task. Learner Characteristics.

Journal 244

Journal Education Skills Construction 244

Buzz Marketing for Technology

JUNE 27, 2008

Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Value Networks Group [link]. Organizational Network Analysis group [link]. Jump to: navigation , search Contents. 1 Social Network Analysis.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Buzz Marketing for Technology

JULY 11, 2008

Test it out on some of your initial group to get their thoughts. Now invite your initial group to come onto the wiki en-masse to start collaborating on the content. To get people involved beyond your core group of volunteers, you need to get eyeballs. Have a conversation about it. Set the rules of engagement. 9 comments.

Wiki 150

Wiki Collaboration SocialText Wikipedia 150

Buzz Marketing for Technology

JUNE 27, 2008

We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. I will experiment more with the format of a post-conversation video, as I think it can be very useful.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

OCTOBER 6, 2008

Main My Page ASSIGNMENTS RE-SOURCED Member Info Intros Profile Pics Forum Videos Photos Groups Blogs. You can also create and join groups. Join the LinkedIn Group weve started for this course, as well as the eLearning Guilds LinkedIn group. Find a LinkedIn group to join and then participate in the conversation.

LinkedIn 100

LinkedIn Badge Screencast Forums 100

Buzz Marketing for Technology

JUNE 23, 2009

Encourage them to become fans and drive the conversations to create a thriving community. Fans can also help you promote your Facebook Event to their friends by sharing the event if it seems of value to a group of their friends. Be sure to get your employees involved.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

JUNE 27, 2008

terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Watts and Volt-Amps: Powerful Confusion American Power Conversion (APC).

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JULY 28, 2008

He also wrote " Blogging The Market - How weblogs are turning corporate machines into real conversations " several years ago, more of a cri du coeur at a time when blogging was still fresh and (perhaps) innocent. Powered by Qumana.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

This relational group will be a much smaller subset of the network of folks that you know. A network built from relationships that are carefully tended is likely to become a remarkable group of lifelong friends and colleagues. 121 Conversation (15). Still, as they say, we reap what we sow. Use Guy Kawasakiâ??s Analysis (45).

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

JULY 24, 2008

Let me give you an example: for several years, I taught anthropology from a textbook that promoted a view of humanity as defined by a group’s relationship with the natural environment. Check out their websites — even strike up a conversation with the author if you feel like it. conversation. Take a moment.

Products 276

Products Journal Software Exercises 276

Buzz Marketing for Technology

OCTOBER 16, 2008

On the Work Literacy Ning , the group is looking at blogs this week. The Academie Francaise has fined businesses, for example, for using words that may have crept into mainstream conversational usage, but has not been approved by the Academie. tools (such as Latin American, where group work is promoted)? Connecting 2 the World.

Web 2.0 100

Web 2.0 Skills Education Social Networking 100

Buzz Marketing for Technology

OCTOBER 13, 2008

For many social media first-timers, that can be one of the biggest challenges: how to get the conversation going. It moves the ball forward in terms of drawing people into the larger enterprise conversation. In Connectbeam, one can simply re-share a bookmark from one Group to another, including attribution in the comments field.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

OCTOBER 14, 2008

In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Encouraging Interaction and Participation One of the primary benefits of blog challenges is the ability to build up group connection and interaction. What is a Blog Challenge? Post a comment.

Project 100

Project Wiki Web 2.0 Technorati 100

Buzz Marketing for Technology

JUNE 23, 2008

Friendfeed has a feature called Rooms that you can use to share links with either the public at large, a small group of friends or just yourself. You can follow this conversation by subscribing to the comment feed for this post. Now its archived in my history, which I can always go back and search later. Here are two ways I use it.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

JUNE 27, 2008

Group compound terms together - for example personalLearning is a tag I use. As Ive shifted towards reading a more diverse set of resources (primarily blogs and discussion groups), Ive come to realize that I get more relevant diverse and deeper information from these sources. Some common mistakes: Misspelt tags (e.g., 6 comments.

Web 2.0 122

Web 2.0 Research Tools Wiki 122

Buzz Marketing for Technology

JULY 21, 2008

But for the most part, the information people want either doesnt exist, or is only valuable with the context of the person who provides it (most effectively communicated in conversations), so the plethora of massive new databases and information feeds are of limited use. Social Software Group. Kirsten Osolind. Seb Paquet. Doc Searls.

Aggregator 100

Aggregator Repository Directory Meme 100