Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 107

Process Sentiment Analysis Applications 107

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Twitter is a living focus group. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Sentiment scoring remains an inexact science. Powerful mechanism. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Over the last couple of years especially, much of the conversation has been in response to politics. Hashtags can also be the beginning of conversations.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels.

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Resources Telecommunications Collaboration Project 100

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 103

Engagement Tips Loyalty Metrics 103

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Typically, this data is reported as positive, negative or neutral.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

NOVEMBER 21, 2023

For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. These could include social media engagement rates, website traffic, conversion rates or customer satisfaction levels. Or, you might find their customers are asking for a new feature.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Twitter is a living focus group. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Sentiment scoring remains an inexact science. Powerful mechanism. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. In May, conversations around Dogecoin spiked by 125% as people raced to social media to discuss its unprecedented surge in value. You just need social listening data. .

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Questions Sentiment Meme Trends 116

Janet Fouts

SEPTEMBER 16, 2019

Rather than making decisions based on parsing the big data, we can listen in on conversations about our product, our competitors’ products, and the needs of the consumer. It’s not entirely accurate to use tools that judge sentiment as a data point either. because people know they are being watched in a focus group.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?

Social Media 112

Social Media Sentiment Survey Marketing 112

Sprout Social

JANUARY 3, 2022

So, when McDonald’s recently got a lot of social attention via high-profile celebrity partnerships, Wendy’s kept an eye out for a chance to enter the conversation. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own. brand and product names) on social.

Data 140

Data Social Media Sentiment Team 140

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate. Qualifying Leads.

Metrics 140

Metrics B2B ROI Advertising 140

Janet Fouts

JULY 24, 2017

Rather than making decisions based on parsing the big data, we can listen in on conversations about the issue we want to address, our product, our competitors’ products, and the needs of the consumer. It’s not entirely accurate to use tools that judge sentiment as a data point either. Nah, we’re being facetious. Listen to social.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Browsed a Facebook Group? What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Fedica can be integrated into the Hootsuite dashboard.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JANUARY 24, 2024

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations. Several had never been on a brand trip before.

Influencer 100

Influencer Brands Collaboration Authentication 100

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. people from different states/countries, age groups, genders, ethnicities, etc). So, always check the conversations surrounding your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Knitters were often at the forefront of these complaints.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Even now, an online conversation could impact how people will perceive your brand for months to come. With the right tool, you can synthesize those conversations into actionable brand health insights.

Survey 90

Survey Brands Sentiment Template 90

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. Monitoring and sentiment analysis are some of the features Brand24 offers. It also has automated reporting and collaboration tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Furthermore, you can leverage social listening to keep tabs on your competitors.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JUNE 1, 2021

Client renewal conversations can be challenging, but if you’re confident in the work you’ve done, then it’s all a matter of preparation. Take time to review all your conversations and efforts from the ending contract term to determine what proof points will be most impactful during the renewal process. It’s all a matter of preparation.

Sentiment 88

Sentiment Proposal How To Metrics 88

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. It can be difficult to find influencers who are the right fit for your brand, and it is important to do the proper research to understand what conversations different influencers are already involved in.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MARCH 21, 2019

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Sentiment research. Social listening can be used in a myriad of ways for your clients.

Sentiment 94

Sentiment Research Influencer Analysis 94

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Listening helps businesses highlight relevant conversations as they happen. What power!

Tools 91

Tools Sentiment How To Team 91

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Consumers expect that same level of service online.

Social Media 122

Social Media Sentiment Data Team 122

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. You can then use this information to drive online conversations, connect with your audience, and write content that actually solves their problems. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

OCTOBER 31, 2023

” Interactive These prompts create interactive conversations and can be used in multiple ways. The technology helps the tool interpret queries, written in a conversational style, to generate relevant answers. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user.

Tools 97

Tools How To Sentiment Training 97