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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Data 118
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Rethinking the influencer-brand relationship

Sprout Social

The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof. The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Who is in charge of them.

Policies 146
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. Pros: Integrated access to social media tracking. Best of all? Start Your Free Trial.

Tools 52
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29 Employee Advocacy Statistics for 2022

Oktopost

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Capco drove 13 times more conversions with employee advocacy. Oktopost ). Oktopost ).