Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Why Social Listening is Important. Engaging Customers. Avoiding Social Media Crises.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

SEPTEMBER 16, 2013

The point that sentiment tracking is important (thought challenging to do accurately) in providing context around social mentions is well taken, but still: if you’ve got an active social media marketing program going and aren’t getting social mentions, that’s a critical signal that something is wrong. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195

Ignite Social Media

NOVEMBER 1, 2017

If you didn’t spend the weekend bingeing the latest installment like me, it’s become almost impossible to avoid articles, conversation, and spoilers related to the show, as online conversation surrounding the show has blown up in the last week. Stranger Things Social Conversation Timeline. Fans were READY.

Conversation 112

Conversation Trends Meme Sample 112

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 16, 2024

Tuning into competitive conversations The digital realm is full of people giving their opinions or experiences. Social Listening allows you to tune into conversations that matter. Definitely worth a look, as it can provide insights into what may work for you. How does sentiment benchmarking work? How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 24, 2024

The magic of collaborating with influencers lies within their expertise—and brands should definitely learn from them while leveraging their social proof. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations.

Influencer 98

Influencer Brands Collaboration Authentication 98

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Related Topic: A Brand’s Definite Guide to Social Media Listening.

Tools 52

Tools Social Media Sentiment Price 52

Buzz Marketing for Technology

JULY 27, 2011

But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Learn more about the growing importance of the social conversation in building and maintaining an audience in Networked Insights’ Social Intelligence Report: True Blood.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Social Media Strategies Summit

JANUARY 22, 2021

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. P2P Texting stats from Hustle.

Strategy 209

Strategy Marketing SMS Mobile 209

Oktopost

JUNE 4, 2020

Traditionally, a social media policy for employees included the following : A formal definition of a social media policy and the reason for its existence. Moreover, those posts made lead conversion 7 times more likely. This also includes definitions and directions like: That the official company accounts are.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

JANUARY 24, 2024

kamridiane been using a bag I’ve had since jr high, it was definitely time to get a new one? A social listening tool automates the process of sifting through millions of online conversations and analyzing them to determine your SOV. You can view metrics like positive sentiment and total engagement.

Metrics 96

Metrics Influencer Marketing Survey 96

Convince & Convert

NOVEMBER 16, 2015

Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. Get our Definitive email newsletter. Check out our eBook below for four specific recommendations on how to implement the strategies explained above.

Data 60

Data Conversation Case Study How To 60

Keyhole.co

SEPTEMBER 12, 2023

These are particularly useful for precise information, like a specific definition, quote, or product details. Hashtags group together similar conversations on social media platforms. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Unmetric

AUGUST 19, 2019

Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business. Did you know there are 3.5 social media accounts? .

Social Media 91

Social Media Tools Price Hashtag 91

Waxing UnLyrical

OCTOBER 17, 2011

Just over 12 months ago, we decided it was time to join the online conversation and provide support to these customers, consistent with the service they would expect from our call centers or stores. Here are some of the business results achieved: Banking category conversation up 66%. Positive sentiment doubled. #1

Banking 218

Banking Sentiment Campaign Team 218

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? You can learn a lot from listening in on the conversations happening around your brand.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

Social Media 91

Social Media Focus Group Aggregator Research 91

Sprout Social

MAY 3, 2023

CFOs are highly attuned to the overall business metrics, so you need to understand their quantitative definition of success in terms of the business plan, revenue and margins. No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. What are you trying to accomplish?

ROI 93

ROI Cost B2B Organization 93

Sprout Social

OCTOBER 17, 2022

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Use social listening data to find and engage with important conversations across your accounts.

Brands 95

Brands Fashion Eventful Hosting 95

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Capco drove 13 times more conversions with employee advocacy. Oktopost ). Oktopost ). Oktopost ). ?

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Webbiquity SMM

FEBRUARY 11, 2016

Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Hootsuite

NOVEMBER 2, 2020

If a video receives a lot of dislikes, set aside some time to read the comments and analyze people’s sentiments. Find definitions for specific card and end screen metrics here. Mentionlytics lets you monitor social conversations about your brand, products, competitors, or keywords. Mentionlytics. Brandwatch.

Metrics 145

Metrics Analytics YouTube How To 145

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? It should come as no surprise the companies who have mastered LinkedIn B2B lead generation are thriving.

Social Media 62

Social Media Strategy B2B Collaboration 62

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

OCTOBER 6, 2022

Or do you want to generate conversions? Join the conversation. Brand conversations—that is, brands commenting on each others’ videos and engaging with each other—can create viral moments themselves in TikTok comments , for example. And you definitely don’t want to miss a comment that could spiral into a crisis.

Video 125

Video Social Media How To Trends 125

Buffer Social

MAY 25, 2023

For the latest installment of Creators Unlocked , we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies. In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources.

Social Media 83

Social Media Content Newsletter How To 83

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. There’s nothing that truly and definitively measures the quality of a placement – traditional or social.” – open survey comment regarding the state of measurement. Send Help … Please.

Survey 185

Survey Industry Newsletter Press Release 185

Razor Social

NOVEMBER 29, 0002

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Web traffic and conversion analysis – You can connect to Google Analytics and view detailed information. Their free reports are a great starting point and definitely worth using.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

MAY 18, 2016

Leaving questions open-ended will get your audience talking, and the answers they give here will help you identify positive perceptions to amplify in marketing messaging and negative sentiments which need to be addressed internally. Once you’ve established rapport, and the conversation gets going, follow your interviewee down that path.

Tools 109

Tools Strategy Marketing Analysis 109

Pixlee

SEPTEMBER 22, 2021

For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

For example, Pixlee shows brands how UGC impacts their website repeat visit rate and conversion rate , while also calling out the top pieces of content in terms of engagement. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively.

Data 52

Data Social Media UGC Sentiment 52

Hootsuite

MARCH 28, 2022

Ready to join the conversation? the dictionary definition of ‘tiktok’ should just be a link to this vid. But actually posting those scintillating sentiments (or dancing-lady emoji, see above) couldn’t be easier. Sometimes a TikTok comment is a broadcast; other times, it’s the start of a conversation. could not agree more.

Buy 93

Buy Comments Privacy Video 93

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. A Twitter mention is a way to get another user’s attention, likely to try and start a direct conversation with them on the platform.

Twitter 145

Twitter HootSuite Notification Analytics 145

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. This might seem counterintuitive, and it definitely won’t work in all cases, but it actually is possible to plan real-time content ahead of time. Plan ahead.

Content 65

Content Meme How To Trends 65

Almost Savvy

OCTOBER 4, 2012

While brands want to gain visibility in front of new audiences, this is definitely not the way they’d like for it to happen. Brand missteps are shared at viral speeds, meaning that with each passing minute, the number of people who are joining the conversation about the mistake increases exponentially.

Social Media 243

Social Media Brands Reputation Authentication 243

Sprout Social

JULY 19, 2022

The short answer: Yes, definitely use hashtags. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. Hashtags group together similar conversations to help people find content that matters to them. To hashtag or not to hashtag? How to use hashtags on LinkedIn.

Hashtag 118

Hashtag How To Guidelines Telecommunications 118