Dave Fleet

MAY 12, 2010

There’s no risk – if you’re not listening to online conversations about your brand, you’re neglecting your brand. You must participate: You don’t lose control when you participate in online conversations; you gain the opportunity to be heard.

Organization 393

Organization Social Media Airlines Issues 393

Dave Fleet

APRIL 15, 2013

Have difficult conversations when you need to. Conversely, people who constantly shirk responsibility for mistakes, or make excuses, will never learn. Start with understanding social media – monitor and participate in relevant conversations; think about how your programs might play out in social channels and so on.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Other people with the same problem won’t benefit from the solution.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. Sentiment and conversation trends matter. Personal Social Media. Pay attention. Analytics Drives News.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 28, 2013

What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? at point-in-time campaigns and at the broader conversation ecosystem for insights. What if you had to re-examine your assumptions around social media? What would change?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

SEPTEMBER 2, 2010

Blog: “Text with sharing&# becomes a genuine conversation, where you solicit and respond to feedback from your stakeholders. Twitter: “Tweets of links to stories about you&# becomes an opportunity to engage in real-time conversations with people.

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

APRIL 15, 2013

Have difficult conversations when you need to. Conversely, people who constantly shirk responsibility for mistakes, or make excuses, will never learn. Start with understanding social media – monitor and participate in relevant conversations; think about how your programs might play out in social channels and so on.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance.

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

MAY 28, 2020

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

MAY 28, 2020

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

NOVEMBER 22, 2011

Here’s a question for you: Should you let conversations in social media direct your business? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Should you let individual conversations in social media direct your business?

Conversation 321

Conversation Social Media Aggregator B2B 321

Dave Fleet

OCTOBER 10, 2018

Would things fall apart without me… or conversely, would anyone even notice I was gone? It was perversely gratifying, though, to see the number of notes and conversations with colleagues when I returned to the office reflecting that they were glad I was back. After all, I’d never taken this much time away from work before. Far from it.

Team 150

Team Project Conversation Industry 150

Dave Fleet

APRIL 24, 2012

Her existing perception of the restaurant will affect the way I approach the conversation: If she’s been there and liked it : “Hey, want to go back to that great dim sum place you liked tonight?” For example, let’s say I want to go to a specific dim sum restaurant (yum!)

Buy 419

Buy Team Conversation Examples 419

Dave Fleet

JUNE 8, 2012

Embracing negative and neutral conversations. Fine-tuning execution via appropriate content volume, mix and format. Engaging effectively to build relationships and communities of interest. Establishing processes to minimize risk. How about you – have you seen companies needing to make these improvements to their social media strategy?

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

MARCH 8, 2012

Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). From my perspective, it means that your community management, monitoring and measurement folks are now your best friend.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

JANUARY 26, 2021

There is an important difference in impact between peer-to-peer conversation on social media, and the impact of brand activities in those channels. Social media is not homogenous – and it’s not going away.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

NOVEMBER 22, 2010

Quality measures like sentiment, message and link inclusion and conversions for other goals become important. Get used to two-way conversations. Is it a good thing if Engadget posts a piece that rips your new product launch a new one? The CPM metric would say yes. So, not every eyeball is even a good thing. Integrate your channels.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

MARCH 17, 2011

Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Networking Mecca.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

AUGUST 16, 2011

In the book, the media kit for the conference was still in development, four days ahead of the conference (which, funnily enough, puts the conversation at the same time the coverage was meant to come out… ah, plot holes…). Four days lead time is not enough. Sorry, you’ve missed a lot of your weeklies.

Conference 400

Conference Travel Hosting Influencer 400

Dave Fleet

AUGUST 29, 2011

To me though, they’re among the most important conversations that I will have in the near future – these are the people I’ll be working with day in, day out; getting to know them, what makes them tick, what they like and dislike and what they need from me will make it a thousand times easier to do my job.

Meeting 342

Meeting Team Education Groups 342

Dave Fleet

APRIL 12, 2011

Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? You know, the one that goes something like: A: “Have you seen all the chatter about this issue online?

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

OCTOBER 22, 2010

Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank. At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 28, 2010

Few brands deliver direct calls-to-action to fans, thus missing out on opportunities for conversion. Brands under fire online fared worst for this. Brands still tend to talk at people, not with them. Bolster your Facebook pages with applications from third parties.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

SEPTEMBER 7, 2011

Lead to more conversions. Just as media buyers analyze which versions of ads convert better than others, you should take the opportunity to look at the types of content that: Generate more engagement. Lead to more click-throughs. What type of content works best? Is it UGC-focused content? Links to third-party sites? Opinion pieces?

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

DECEMBER 31, 2011

Sometimes it might be to drive community engagement; other times it might be to drive business conversion, and so on. That means shifting from a “we have to fill these content slots” approach to one that carefully considers the objectives of each piece of proactive content and why it deserves its place in the content calendar.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

JUNE 15, 2011

I just had a conversation with my old boss Joe Thornley about how excited I and a few others on the Edelman Toronto team are about the upcoming Third Tuesday Toronto event with Ontario’s Ombudsman Andre Marin.

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Dave Fleet

OCTOBER 29, 2010

So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# They’re not going to keep coming back for the sake of coming back. Beyond that point, investment in “ongoing&# features for pages may be money down the drain.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

NOVEMBER 15, 2010

Useful for following a hunch around emerging conversation trends. Radian6′s new ‘quick search’ functionality lets you both filter your existing River of News widgets quickly, and quickly create new widgets from the left-hand sidebar.

Radian6 313

Radian6 Widget Analysis Comparison 313

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William hopes that managers will turn to it each day to answer the question, “What’s new that I need to know about?”.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JUNE 16, 2010

Lastly, and crucially, I find that as I attend more and more events, I get less value from the sessions (although they are still valuable) and more value from the hallway conversations – from finding a handful of interesting attendees with whom I can hang out, get to know better and learn from.

Conference 186

Conference Exercises Eventful Mobile 186

Dave Fleet

JULY 5, 2010

By acquiring a solution that allows users to do a deep dive on online conversations, Marketwire is adding a useful tool to its arsenal, and one that it doesn’t just need to white-label from other providers. User-friendly interface.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

JANUARY 18, 2012

With the amount of content generation – and subsequent online discussion – that goes on, social media monitoring can be a goldmine of insights (and issues management).

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

FEBRUARY 17, 2011

This is an are where I know I need to improve – ensuring that the title of an email remains relevant to the conversation. (In some workplaces, this may require a little expectation-setting with colleagues). Ensure the subject line is relevant. In the past I’ve sent far too many emails with “FYI&# as a title.

Tips 352

Tips Repository Review Meeting 352

Dave Fleet

NOVEMBER 17, 2010

The new console incorporates three new elements into the existing search functionality: Creation of topic stacks by keyword group: allowing more targeted search results to be displayed (you could, for example, focus in on company and brand mentions rather than broader industry conversation).

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

JUNE 27, 2011

You don’t know what conversations happened – between the agency/agencies in question and the company; within the company or among the various stakeholders at the table. You don’t know what actually happened — who said what and to whom. Don’t know what discussions happened internally. You see the reported outcome.

Construction 270

Construction Compete Reputation Company 270

Dave Fleet

OCTOBER 5, 2011

Imagine going pitching a metric like “return on PR” The conversation might go something like: You: “We calculate Return on PR by looking at the revenue generated from PR against the volume of releases we put out…” Boss: “Get out.” Measurement should be activity-specific.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

MARCH 2, 2011

This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Broader reach of business and user comments. Commenting on third-party sites is a bit of a mixed bag.

Comments 388

Comments Platform Social Graph Facebook 388