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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion. Yes, Metavana can be applied to all unstructured content/data.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s got a bit of a stigma around the adult content today but I think it has potential life and it’s going to grow beyond that. It’s not where I want to see that content.

B2B 306
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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

Just make sure your content is relevant to TikTok or you can expect a lot of skipping by your audience. Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users.

Brands 176
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Top B2B Instagram Feeds You Should Follow Today

Visually SM

A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. How they use Instagram: Microsoft is a relative newcomer to the Instagram scene, having recently launched their account in November, 2014 to “reinvent productivity.” Number of followers: 39,000. Number of followers: 9,600. FedEx #regram #tbt.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. How they use Instagram: Microsoft is a relative newcomer to the Instagram scene, having recently launched their account in November, 2014 to “reinvent productivity.” Number of followers: 39,000. Number of followers: 9,600. FedEx #regram #tbt.

Feed 100
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Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. Microsoft was much further back, in 37th place. Old Spice.

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How Brands Are Using Twitch

Likeable

Twitch boasts 26M daily hours watched on the platform, and users average ~3 hours of content per day. Wherever this many captive eyeballs are gathered, brands are likely not to be too far behind, vying for the opportunity to get between users and their content. Nike & Adidas. Some things just make sense.

Brands 79