Trending Sources

Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. To the point, the industry is doing innovative things with content, social media, blogging, and more. We’ve all been there.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. Also known as Outfit of the Day.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called  4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. This case is with other words not only relevant for the fashion business. Tweet.

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. It served its purpose on me as a six-year-old, but that’s not content marketing. Content is king?

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

The network effect takes place when a group of social influencers post content at a scheduled time. Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. huge part of this brand’s marketing strategy is blogger outreach. Bold claim, huh?). Meet Sam.

Repurpose Content: A Test and the Results

Spin Sucks

OK, OK. I’m finished with my experiment to repurpose content. Everyone talks about repurposing content. Some people just re-share their content on the social networks, with no updates, while others give it additional legs through eBooks, Slideshare presentations, and more. The Results of the Repurpose Content Test. Four Ways to Keep Content Fresh.

The Best Content Myth

Geoff Livingston

wrote a post a couple months ago called watching the Content Marketing Trend Fade to Black that received a lot of attention, mostly positive. Some of the feedback included rebuttals (like this podcast from the Content Marketing Institute ), which have to be anticipated when you write a post like that. Many marketers believe that if they create great content, then they will succeed.

Is Content More Important than Conversation?

Spin Sucks

In day-to-day life, we talk about art, TV shows, movies, fashion accessories, and sports games – all creations or performances. That’s content marketing. Conversations without any content are less likely to go anywhere. Quantity conversation doesn’t make up for lack of quality content. And yes, content is harder to do than conversation. Talk is cheap.

7 Content Marketing Secrets to Increase Organic Traffic

Convince & Convert

Here’s a question for you: How effective is your content at driving traffic to your website ? If Even if your content is performing well, there’s always room for improvement. But Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to. The same philosophy applies when you’re creating epic content, too. In Read on!

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

Time.  We all want more of it.   So h ow can you fast-track your visual content creation so you can free time up for yourself? In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month.  . Here are 50 Shortcuts to Create Visual Content for Social Media. And much quicker.

How to Keep the Creative Content Spark Alive

Convince & Convert

Content creation is a fun, but challenging job. If you don’t want your content to sound stale, it’s important to think outside of the box. As a marketer or a content creator , your goal might be to gain expertise in your industry. Those topics could be history, anthropology, geology, sociology, psychology, politics, fashion, or whatever strikes your fancy.

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. It does not apply to instances in which regular editorial content is given a sponsor treatment. Sponsored Content Compliance.

Create a Winning Sponsored Content Strategy

Spin Sucks

By Laura Petrolino At the end of 2013, Gini Dietrich listed sponsored content as one of the top four content marketing trends  to watch for in 2014. But the biggest learning curve for the sponsored content movement seems to be implementation with a clear strategy to make sure it provides return-on-investment (ROI). Visual content is particularly effective for a post like this.

Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether  you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. It depends on if you can clearly show your value proposition through the content you create.

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech. What Next for StumbleUpon?

A New Twist on Content

Social Media Marketing

Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. From June 25 to October 2, the creatives had to determine a way to develop 100 individual pieces of content that took into account standing celebrations, events and more - and had to do so in a way that incorporated the product.

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. Sound hard? It’s not. Shane Co.

7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. And your content can fascinate them if it speaks to their interests and desires. Have some fun with your content two , too.

Why Content Marketing Fails

Geoff Livingston

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. The resources and “ how to produce &# online content argument that most online communicators discuss are accurate. It’s marketing!

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Content marketing works for them, and they know it. Some content being produced today is smart, inspirational, effective and downright fantastic. Excellence.

How to Create Content for Sports Fans

Convince & Convert

Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports’ popularity presents a unique opportunity for brands to create content and increase their audience size. . Here are some ideas for content you can produce that will appeal to sports fans and draw attention to your brand.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

As displayed in the above Facebook and Twitter posts, Tesla seems to put more thought into how to present their brand on social in interesting and innovative ways through video content. In January, Chanel had its Haute Couture fashion show and successfully promoted the event by providing its social media fans with a unique VIP perspective. This stereotype is no more.

How Automation and Emotion Can Work Together in Content Marketing

Convince & Convert

Tweetable Moments We all create content in one fashion or another. Rachel Truair , Chief of Staff, and Caitlin Moore, Content Marketing Specialist, are in Texas where the company is based. They identified early on that a solid content strategy surrounding customers’ pain points was the only way to market the company. racheltruair Tweet This.

Are You Building A Culture Of Content?

Blue Focus Marketing

Harnessing The Power Of Content To Engage Your Customers. The most common buzzword on the lips of marketers right now is content marketing. Content marketing is the art of communicating with customers and the target audience without selling,” according to Sonja Jefferson and Sharon Tanton in their book Valuable Content Marketing. Content Distribution.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

Take a cue from these eight examples as you’re fine-tuning your holiday content. From the robotic voice to old fashioned imagery, the experience is akin to traveling back in time. The combination of tapping into existing behavior and great prizes offers a nice way to drive engagement, plus seasonal UGC that can be re-leveraged as content throughout the holiday timeframe.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days. Old-Fashioned Serials. Instagram Direct Content.

Top Tips for Creating Quality Evergreen Content

ProBlogger

If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. But what does it take to write really compelling evergreen blog content? Evergreen Content: A Definition. If you’re unfamiliar with the concept of evergreen content, it’s not hard to grasp. Of course, not every topic lends itself well to evergreen content writing.

FAQ 19

Four Benefits of Charitable Content Strategies

Spin Sucks

That is why, as a marketing consultant, I always recommend fitting in a good cause when creating a content strategy. I’m not talking about greenwashing , faking, or engaging in spammy or unethical behavior. I’m talking about using your business for good where it makes sense; taking ownership of your organization’s “corporate responsibility.” Brand Loyalty.

Why Brands Need Image Recognition to Understand Visual Content – The Experts’ View

Talkwalker SM

With the  rise of visually driven platforms  such as Instagram, Pinterest and Snapchat ( over 600 million pictures  uploaded each day just for the latter), visual content has never been as important as it is today. Using and reacting to these types of  user-generated content  are an increasingly important part of any marketing and PR strategy. Very smart indeed.”.

5 Tips for Great Content Curation

mashable.com

Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it.

How to Win at Content by Targeting a Niche

Convince & Convert

Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. You, as a marketer, have to find and exploit these content holes in your marketplace. Meet The Chicken Whisperer.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Whether they are entry level and want to learn “skills for _” or “how to find a job in _”, or they’re at a managerial level and want to learn about “hiring for _” and aspects of leading a great team, the content that seems to convert is industry-specific content around professional skills. The results have been excellent: I amassed over  255,262 total views  in a month.

How Engaging Pinterest Content Can Triple Your Website Referral Traffic

Convince & Convert

From recipes to workouts, interior design, fashion and more, there seems to be an endless trove of content opportunities on Pinterest for companies to showcase their offerings. The question is, with so much content on Pinterest, how are leading companies standing out? Curate a Mix of Brand, Influencer, and Partnership Content. Read on! Focus on Pins That Add Value.

The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. million tweets about the show (and about the fashion!).  That’s the power of compelling content.

Film 25

Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

We have always aimed for best practices: in the code (lean and clean), in the content (direct, honest, informative), in the design (clean user interface, ease of use), and in optimizing for search results. Having duplicate content on the web. Some content management systems allow you to have multiple websites with unique URLs that are all served from the same database (e.g.

Five Social Media Trends for 2016

Spin Sucks

Fact 3: According to Content Marketing Institute , only 29 percent of B2B businesses use Instagram as a content distribution platform. For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. Long-form content. If blogging plays a huge role in your content marketing, then listen up. hours daily on video content.

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5 Ways Bloggers and Content Creators Could Use Anchor

ProBlogger

Last week I noticed a number of people that I followed on Twitter had started using a new way of creating and sharing content using the Anchor App. Listen to this little clip he recorded on Anchor on how he plans to use it to test ideas before developing them into longer form content. 2. Reader Generated Content. Social Media Writing ContentHere’s a few: 1.