Waxing UnLyrical

MARCH 12, 2014

Memejacking is, quite simply, the appropriation of these memes for marketing purposes: that is, hitching your brand’s proverbial wagon to content that’s already popular and instantly recognizable. Memes are also perfect for use on social sites. Why Does It Work? We’ve covered the most important reason already: memes are popular.

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Meme How To Marketing Community building 191

Waxing UnLyrical

APRIL 11, 2011

In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. What about 30 billion pieces of content exchanged per month on Facebook? 30 billion ÷ 600 million = 50 pieces of content per person per month. 30 billion ÷ 600 million = 50 pieces of content per person per month.

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Social Media How To Hubspot Compete 212

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Some media sites (like Huffington Post for example) don’t require contributors to publish content exclusively.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

OCTOBER 21, 2015

Here’s a great example of where 2 small sets of data resulted in a blog post and continue to lead conversations we have with PR pros about the power of connective tissue. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result?

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Waxing UnLyrical

NOVEMBER 7, 2014

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I ” Just look at the language on this site. There is no shortage of lists of social media monitoring tools, but check out this list from my friend Ian Cleary on his Razor Social site. That’s ok. Tying things together.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

AUGUST 15, 2011

Content submissions have dropped and with that conversations in the comments section. A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. Both the campus and the blog are less active than normal.

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Study Committee Metrics Education 178

Waxing UnLyrical

NOVEMBER 2, 2011

The most recent example of digital sharecropping gone bad were all the companies that built products and services based on Twitter. Start putting up content – permanent content – about your business. * You now have a site that Google and other search engines can uniquely identify as you. The takeaway.

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MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Relevant content is, and will continue to be, key to reaching searchers.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. Our community was now creating the bulk of our content. It’s either/or. Efficiency.

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Project How To Class Posterous 170

Waxing UnLyrical

MARCH 21, 2013

So yes, there is a benefit to us constantly, and consistently, producing content, much of which is in response to others’ questions. Let’s just take me and my business, for example. Visit my business site if you’re curious about what exactly it is I do for a living, and then ask a follow-up, informed question.

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? In fact, even those who don’t think they do it, probably do. This, again, is not a surprise. (I’ve

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Reputation Consultant News Flickr 273

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Campaign Content How To SEO 165

Waxing UnLyrical

AUGUST 21, 2012

But, creating content is only part of the equation. RPS updates their social media sites every day – once in the morning and again in the afternoon. In order to build a community you need more. You need to be consistent and trustworthy. You don’t need to post daily like RPS does. They also don’t shy away from humour.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

APRIL 21, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. If, for example, you’re having your excerpts pulled for your site, you’d want creative copy that might not be optimized for search.&#.

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WordPress SEO Engineering Flickr 206

Waxing UnLyrical

MARCH 25, 2011

I looked at a few different sites, and I found wpbeginner’s article on 11 ways to create a mobile friendly site very useful. For example, I customized the footer message of the WUL mobile version with the © symbol instead of just text. What other tips do you have on optimizing content for mobile? Was this helpful?

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Mobile WordPress How To iPhone 183

Waxing UnLyrical

DECEMBER 21, 2010

so that they’re alerted to those posts, using hashtags to call out and index conversations, a widget that you can add to your blog, posting to multiple “Amplogs&# (the sites you set up on Amplify, though as of now, you can’t do this at one go), and more. My island (base) is my Amplify site. It really is a community.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

JUNE 6, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. If, for example, you’re having your excerpts pulled for your site, you’d want creative copy that might not be optimized for search.&#.

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WordPress SEO Engineering Flickr 178

Waxing UnLyrical

NOVEMBER 15, 2010

But what about SEO for news sites, particularly Google News? Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Write original, timely, relevant content , says Google (heard this one before ?).

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News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. This should contain all the content, links, and/or images you want. Happy dance!

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Class Tumblr Template Templates 241

Waxing UnLyrical

AUGUST 30, 2011

As communication channels become more dynamic and interactive, true influence is derived by having two-way dialogues, asking questions and by posting interesting and informative content. This is the time of the new influential; idea starters and amplifiers are both influential in their own way. What the tools can and can’t do.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# Theory is all very well, they (you) said. Sales of what?

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 26, 2020

Imagine dozens of fake news stories about product or manufacturing shortages from seemingly real news sites. With the rise of AI generated content, we could potentially be overwhelmed with a wave of hundreds or thousands of fake stories. Share examples monthly during team meetings.

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News Banking Flickr Cost 58

Waxing UnLyrical

NOVEMBER 10, 2010

Pitches, content creation, op-eds, etc. Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: blogging , bryce keane , herwin icasiano , kami huyse | Comments (20) Site settings comment help? Because Im a business owner and a PR chick, I get a lot of value from your content.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

JANUARY 25, 2012

Being a non-expert at much of this stuff, I recently got a bee in my bonnet about finding a way to build my own, iPhone-ready DIY photo/video studio, that would let me take/create not great, but good enough visual/multimedia content ( Project 366 is proving to be great testing ground for this). This little gizmo is very cool.

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iPhone Video Mobile Wireless 191

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. Talk to them, engage with them and their content and show them that you should be on that list. For example: Obvious: Share their content.

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List Class How To Comments 161

Waxing UnLyrical

MARCH 4, 2011

So, for example, if I’m commenting over at Gini’s place , or Joe Hackman’s place , and I think of someone with whom I had a similar conversation, or who would be interested in participating in this one, I simply type an @ into my comment. What makes Livefyre better. Thanks, Jordan, for letting me use your mug shot).

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System Comments WordPress Joomla 170

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. These channels help you understand not only how people got to your site, but how those people interacted with your site.

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Metrics Analytics Google Press Release 173

Waxing UnLyrical

OCTOBER 14, 2010

Teach your readers to take ownership of content. From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. Copyblogger used this book as a guide to making boring content sexy. Creativity, for them, is an afterthought.

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Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 16, 2016

Fortunately for us, there are reliable visual resources to curate content from. This is a guide on where to find visual content resources and how best to use them. Most people appreciate the credit and may even help you promote the content featuring their visuals. Pexels and Pixabay are two such sites.

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Curation Content Strategy Repository 100

Waxing UnLyrical

DECEMBER 6, 2010

Have you commented on more than one posting on this site? For example, are you responding to other people’s tweets with your own thoughts on a particular issue? Get Shareaholic test Filed under Social Media | Tags: being social , robin ferrier , walking the social talk , Women Grow Business | Comments (31) Site settings comment help?

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Class Comments Eventful Conversation 211

Waxing UnLyrical

JANUARY 17, 2019

Develop a Content Calendar. Content calendars help you schedule a steady cadence of materials and avoid the inevitable peaks and valleys. A plan enables you to more effectively leverage evergreen content and make use of it across multiple media venues. This is recommended regardless of how much your news is humming.

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News Press Release Creative Commons Survey 203

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. The very product examples mentioned above compare apples to oranges, and gloss over the nuances in each of those market spaces.

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Community building Tumblr Organization Communities 250

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer.

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

MAY 31, 2018

Problem #1: Using other people’s copyrighted content is incredibly risky! For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. Understand that lawyers don’t say no to using other people’s content because we’re not cool. Third parties upload stolen content all the time.

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Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JUNE 29, 2011

Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Now, I know you can do this through HootSuite, for example, or several other platforms. you can do the same via Post Planner (this doesn’t always work from HootSuite, for example). Yes and no. So trust is key.

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Communities Tools Syndication HootSuite 232

Waxing UnLyrical

DECEMBER 16, 2010

Get Shareaholic test Filed under Communication , Social Media | Tags: dan perez , davina brewer , finding a balance , julie walraven , mechanics of social media , robin ferrier , stacy lukasavitz | Comments (19) Site settings comment help? Mark as read Approve comment Thanks for reminding me about this, Shonali.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. People respond to content that is: Sharable. Searchable : Search engines reward sites that deliver good quality content.

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Publishing Brands Communities Flickr 100