Rut-Busting Content Marketing Examples
MARCH 14, 2016
It's easy to fall into a pattern with our content marketing efforts. And while we may know there are endless ways to tell a story through content, we often stick to the same patterns and methods. Laura Petrolino uses three creative and unique content marketing examples to challenge you to "think outside the blog" and get out of your rut.
Facebook Ad Examples That Convert
JUNE 13, 2016
Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. Next to publishing quality and engaging content, the next best way to reach your audience on the social network is through Facebook Ads. That said, the content of each ad is entirely unique to your business. Look at this example from Southwest Airlines.
11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: End with a question and a “Let us know in the comments!”
9 Must-Use Writing Strategies [+Examples]
NOVEMBER 30, 2014
Example: “Have you ever watched a movie and, out of nowhere, a scene takes place that is somehow so “off” that it jars you out of the narrative and back to reality?”. Example: “Your family’s safety is your number one concern. Find something to enjoy in what you’re writing; interest will make your content sparkle. 7. Image source. Captivating Opening Sentence.
5 Creative Examples of Selfies as Social Media Content
Convince & Convert
JANUARY 23, 2014
While many of the images featured are more group shots than solo selfies, the popularity of the program offers a great example for other venues and events to use. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. But, why should social media users have all the selfie fun?
7 Must-Know Writing Tips [+Examples]
NOVEMBER 23, 2014
Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Following is a list of effective writing tips that can help you create standout content more efficiently. 1. Plan Your Content. Long sentences do not make great content. Company News Content Creation Copywriting Exactly.
7 Ways to Write Headlines that Get Clicks [+ examples]
FEBRUARY 4, 2015
Here are 7 ways to kick it with headlines (plus examples from the pros). 1. Ask headline like the one below is sure to get me to click because, first, it’s crazy to think that this successful content marketer could fail at content marketing, and, second, I want to learn from his mistakes so I don’t make the same ones. 3. Blogging Content Creation Content Strategy
5 Lessons From the Best Example of Content Marketing Ever?
Convince & Convert
NOVEMBER 6, 2012
Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers , whether you like it or not. ” Here’s the deal. Your industry doesn’t matter.
15 Must-Use Words in Your Headlines [+Examples]
OCTOBER 13, 2014
Example: 15 Must-Use Words in Your Headline. 2. By adding the word surprising in your headlines, you’re basically telling your readers that your blog post has new content that they’ve never seen before elsewhere. Example: 21 Surprising Statistics You Never Knew about Blue Whales. 3. Example: 7 Facts about Volcanoes that Will Blow Your Mind. 4. Headlines. Surprising.
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.
17 Examples of Blog Archives
FEBRUARY 22, 2011
If they didn’t put out great content, I wouldn’t have included them here. Thanks. -- Thanks for reading 17 Examples of Blog Archives by Ari Herzog. If you never visited my blog archive , a screen shot is below: Blog archives come in many styles. The intent is everything in an archive is clickable. Some bloggers choose simplicity and others opt for snazz.
17 Words You Must Use in Your Headlines [+Examples]
MAY 28, 2014
Example: 9 Secrets About Writing Viral Headlines. 2. Example: Amazing Uses for 3D Printers! 3. Example: 5 Projects to Start Right Now. 4. Example: 12 Amazing Facts About Everyday Breakfast Foods. Example: New Bargain Beauty Tips You Won’t Want to Miss! 6. Example: Exclusive Sneak Peek Into XYZ. 7. Example: 14 Amazing Masterpieces Created in a Day.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. It served its purpose on me as a six-year-old, but that’s not content marketing. This is how content marketing wins.
9 New Examples of Youtility and Incredibly Useful Marketing
Convince & Convert
FEBRUARY 16, 2014
chronicled many examples of companies creating useful marketing in my book, Youtility. Read the whole entry. » Content Marketing Youtility content marketing youtility image from BigStock.com. Today’s smart marketers are all about helping their audience — not hyping their products. Marketing should have so much intrinsic value, people WANT to be exposed to it.
5 Reasons Snackable Content is (Still) Awesome
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease.
11 Tweet Writing Tips for a Quick Start [+Examples]
JANUARY 9, 2015
See the example below: Image credit. Examples of this Tweet writing formula: Please ReTweet my new article on copywriting techniques ! Examples of this writing formula for Tweets: Our latest eBook is making waves all over Twitter! Examples of this Tweet writing formula: Check out our exclusive interview with content expert @annhandley! Image source. Learn why.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
4 Examples of an Evergreen Facebook Campaign Trigger
FEBRUARY 1, 2016
In this blog post, let’s take a closer look at what triggers are and some examples of triggers that you can use to start your own evergreen campaign. Here are 4 examples… Click To Tweet. You’re about to see several examples of triggers. For example, let’s assume a user subscribes to your PDF. Of course, this is just an example. 10 Days.
100 Examples of Corporate Social Media Policies
MAY 14, 2011
Social Media Content Guidelines. The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Organization. Policy Title. About.com. About.com. American Red Cross. Cicso.
Good Content vs. Bad Content
APRIL 2, 2012
spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Perceived as credible, official and trusted content by journalists and the public. Include content-rich quotes from people working in your company. Bonus: Examples of quotes that work can be found here. End of content mark: three centered # symbols underneath the last line of the text indicate the end of the press release. Great Press Release Examples. Where?
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Powerful Stickiness.
Successful Team Involvement in Content Creation
NOVEMBER 16, 2015
If you are in charge of content marketing for your organization, continued quality content creation can often seem like a daunting task. You might face a few scenarios: You solely are responsible for content creation—whether that be blog content, longer form content, promotional content, gated content, newsletter content….the Content flow.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
Here are a few call-to-action examples that demonstrate perfect alignment: 15 Phenomenal TED Talks You Need to Watch Today ~ If a visitor is willing to discover and watch 15 videos from thought leaders in various segments of the marketing industry, it’s very likely they’ll want even more quotes on marketing from the big names in the field. 14 ebooks about various content marketing topics.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
Content May be King, But User Experience is Emperor
MARCH 1, 2016
The post Content May be King, But User Experience is Emperor appeared first on Spin Sucks. Related Stories Original Research is Fundamental to Content Marketing What Cats Can Teach Us About Content Creation How to Measure PR: A Case Study and Examples. It won't be easy, but those who can will win the current internet marketing game.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.
Creating Stunning Twitter Backgrounds: With Examples!
JUNE 11, 2015
The post Creating Stunning Twitter Backgrounds: With Examples! Twitter brand building branding content marketing social media marketing twitter marketing twitter marketing strategyTwitter users have been uploading custom Twitter backgrounds since the 140 character platform first started. If you’ve ever wondered why you’d want to create […]. appeared first on Devumi.
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Happy Halloween!
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
How to Craft a Perfect Blog Post Headline [+Examples]
JUNE 25, 2014
Writing an effective blog post headline is one of the most challenging steps in getting your content ready for publishing, and one of the most rewarding if done well. The headline is the lure that will draw readers to your content; it’s worth taking the time and effort to get it right. Examples: “Cat Jumps Three Stories to Escape Apartment Fire”. Blogging Content Creation
2 Simple But Brilliant Content Marketing Examples from the Great White North
Convince & Convert
NOVEMBER 3, 2013
first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. What makes Taxi Mike a special content marketer? It’s not what we’d classically consider to be “great” content, but it’s incredibly effective because it’s hyper-relevant. Taxi Mike is a Youtility.
An Editorial Calendar Equals Lots of Content from One Idea
JANUARY 13, 2015
An editorial calendar is simply a schedule of content topics that ensure you always have a supply written, visual, and auditory content. But, there is a better way to plan your content, which is actually what I do at least once a month to give blog posts lots of legs. Think of your content as a millipede. By Gini Dietrich. have a confession to make. It’s silly.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. There is probably nothing more efficient and effective in spreading your message than a viral content marketing campaign. Write like you speak.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.
One Hundred Content Ideas in Thirty Minutes
MARCH 26, 2015
To produce good content, you must first produce good content ideas. Recently, my team found a geeky approach that gives us a ton of content ideas in record time. Brainstorm Content Ideas Collaboratively. Coming up with content ideas is difficult. We invite sales, developers, designers, and content creators. At this point we have hundreds of content ideas.
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
Content Creators: Enough with the Boring
FEBRUARY 23, 2015
By Lindsay Bell Content. and you will find content means many different things to many different people. For example, according to Wikipedia , content is: …information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. That’s a mouthful, right?
Use Content to Drive Your PESO Model and Metrics
JUNE 7, 2016
In a truly integrated PESO model, content marketing comes first and, with it, some metrics that extend beyond shares, comments, and engagement. The post Use Content to Drive Your PESO Model and Metrics appeared first on Spin Sucks. Related Stories PR Pros Must Embrace the PESO Model Use the PESO Model to Supercharge Your PR Program How to Measure PR: A Case Study and Examples.
Smarter Ways to Measure Authoritative Content
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? This means you must be open to seeing different behaviors fueled by your content. Image: Thinkstock.