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How SEO and Content Work Hand-in-Hand

Spin Sucks

You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.

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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech. What Types of Sites Get the Most Links?

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. Here’s an example of site that was hit by Panda 4.0

Sites 155

29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Today I thought I’d check to see just how many news and content sites are among the top 500 pages on Google+.

Sites 130

How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site. Content has become an important part of online marketing. Like this post?

Sites 132

Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? Your content will be more useful to visitors. By Tara Geissinger.

SEO 121

Customer-Focused Content Marketing Strategy

Spin Sucks

By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.

Plan Your Content Using a Marketing Funnel

Spin Sucks

By Gini Dietrich Do you plan your content? This doesn’t mean that the content will become robotic. Rather, I’ll follow a series all the way through—or write long form content to really dig into a topic. I’ll also pursue content hubs , which we require of our clients, but don’t practice ourselves. It’s an easy way to plan your content.

Become a Content Marketing Fox

Spin Sucks

By  Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.

Content Calendar for Content Marketing

PWB Marketing Blog

Metrics for content marketing, are key to understanding campaign performance! General analytic data including time on the site and the number of new visitors. With content marketing, I like to be able to see what motivates a action, whether that is an email, phone call or a spike in traffic on the site. Analytics Marketing content calendar content management

6 cool curation sites you may not have heard of


So my new thing is curated news sites.  Or curated stories, as they are not all “news” per se. During my time off of blog reading, I discovered (or rediscovered) a bunch of new curation sites, some of which have now become my “morning newspaper time”  I though you might be interested in checking them out for yourself. Cowbird is a beautiful site for stories.

Good Content vs. Bad Content

Spin Sucks

spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. understand his intentions, and that he probably wasn’t condoning crap content. This is the mentality that is creating our global content pollution problem.

The Fastest and Slowest News Sites in 2012

Adam Sherk

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. But site speed is one area in which the competition has a leg up.

Sites 131

WordPress vs Drupal: Which CMS is Right for Your Site?


Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. Even more interesting, Drupal is preferred by sites that have high traffic numbers. However, 60 million sites run WordPress making it by far the most popular free CMS package. Sort of.

Repurpose Content with These Six Tools

Spin Sucks

So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose  content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.

Tools 121

A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.

How to Make Your WordPress Site Google AMP Compatible

Bill Hartzer

That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible? Here’s how to make your WordPress Site Google AMP compatible.

Does Your Site Speak These 3 Languages?

Small Business Mavericks

How does your content measure up? This is the language that exists behind the words, that the computers use to navigate your site. This coding is essential because it determines how your site looks and how it is accessed by the search engines. Being unable to speak that language can keep the other two languages from being an issue because few will even get to your site to read it. Every business has insider lingo, and using that lingo will match up the insiders to your site. How easily can they find what they need on your site? Insider Lingo.

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How to Create High-Quality Content

Spin Sucks

If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. Does your site have content that is similar? Has the content been edited?

3 Ways to Improve Your Site’s User Retention

Convince & Convert

User Generated Content. User generated content is one of the most exciting things to hit content marketing since its inception. Because content marketers always have to be on top of the latest and greatest ways to deliver fresh content, stories, and insights, the job can be tiring to say the least. Interactive Content. That’s why UGC is such a hit.

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Four Ways to Fight Content Thieves

Spin Sucks

The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. When I visited more pages on the blog, I discovered their “content strategy” was to scrape content from PR Daily. There were posts by me, Shonali Burke , Brian Solis , some exclusive Ragan content, and other PR leaders. Every day. Sorry.”

The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.

How to Find the Right Content Distribution

Spin Sucks

By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. For instance, it’s quite lovely that PR Daily syndicates our content, but every time I see someone tweet something we’ve written from there, instead of here, I go a little bit more mental. Not so much. The post ran on August 5.

7 Steps to Successful Content Marketing [Infographic]


Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as  inbound marketing , content marketing is non-interruptive. The more your content is shared and recommended, the more you build trust and thought leadership. Marketers use content marketing for: Brand awareness (79%). The result?

A Content Strategy Fit for an Oscar

Spin Sucks

Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each type of movie content has its place in the overall scheme. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content.

Four Content Discovery Tools to Engage

Spin Sucks

Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.

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Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? As with my previous comparison, I used All my + to pull data on +1′s, shares and comments for every post on the official Google+ pages of a selection of news sites. Some news organizations have larger audiences and produce more content than others, which gives them a leg up. Google+ Page +1's. Per Post.

Sites 151

Successful Team Involvement in Content Creation

Spin Sucks

If you are in charge of content marketing for your organization, continued quality content creation can often seem like a daunting task. You might face a few scenarios: You solely are responsible for content creation—whether that be blog content, longer form content, promotional content, gated content, newsletter content….the Content flow.

Team 85

Reducing Cognitive Load: The Best UX Design for Your Community Site


And you definitely don’t want this to happen to your community members when they use your site. Good UX makes a site easier and more intuitive to use. Now ask yourself which aspects of those sites you can adopt. With that in mind, make visitors’ lives easier by eliminating redundant options and spreading choices throughout the site in places that make sense. 4. Group

How to Use Infographics to Bring Traffic to Your Site


When your site is too complicated, visitors don’t stick around for long. Other than it being a way to simplify concepts and ideas for your readers, there are several other reasons to use infographics on your site. Readers are drawn to your site. It doesn’t matter what you’re trying to explain—when people see fun graphics, they are instantly more prone to look at your site.

Sites 79

Measuring Your Content Marketing Success [Infographic]


Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Here’s how they suggest that you track your content marketing success. How do you measure content marketing? 1. Amount and age of pertinent original content.

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.

scribd 143

10 Ways to Get More People to Read Your Content


You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s Make your posts shareable Merely posting content doesn’t make it shareable.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity SMM

As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? selected sites from several different major publishers that are a natural fit for Pinterest, specifically those that cover food, home, women’s fashion and entertainment. But some of the sites in other categories experienced declines as well.

Sites 130

What Happens After People Get To Your Site

Katie Lance

And as an experienced, SEO content-marketing strategist, publicist and author of three published books, she helps business owners boost sales, awareness and credibility. What Happens When People Click to Your Site? Get your content marketing strategy plan in place. You worked hard to get new site visitors. Things You Need to Do to Prepare Your Site for New Visitors. 1.

Content Strategist vs. Content Analyst

Spin Sucks

It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? We need to take the same approach in digesting content. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter.

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course,  and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.

Boost Content with Science and Art

Spin Sucks

By Gini Dietrich Last week, Paul Sutton  had a question about when to boost content. For instance, we always pay to boost content for our monthly webinar series on Facebook. The point is that we can have 54 more people at our monthly webinars by paying for a little content boost, which is neither lazy nor against what social is about. Communication Content

25 Excellent Content Marketing Tools for Your Brand


Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. Contently (paid).

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