Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. MORE >>

And during the past several years, with the increase in online/digital media, we now have access to another type of media opportunity – user-generated sites (or UGS as we like to call them). In many cases, an editor still approves your content prior to publication to ensure it is indeed “news” and not simply an advertorial disguised as news. Perhaps one of the most prevalent examples of user-generated content are event calendars. Nearly all online pubs have an online event submission form that automatically updates the site’s calendar. Since the late 1980′s. MORE >>

Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Content strategy is something that isn’t revolutionary – it’s not rocket science. As associations and NFPs move to embrace social media, they frequently find themselves in a situation where rather than be searching for content, they can be inundated in content. Build a spreadsheet of the content you have to share online. Heatmaps. By who? MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas? To get a basic idea I ran Page Speed , the open source Firefox/Firebug add-on that Google recommends, on the home page of 25 news sites. The sites include a mix of major newspapers, news magazines and TV news sites. MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. So how can news sites maximize their real-time search visibility? Tracking data from URL shorteners like Bit.ly MORE >>