Mindjumpers

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4 Ways to Create Always-On Content

Mindjumpers

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. 5 Always-On elements from Kraft Foods .

Content 242
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Tips to Managing Both Your Content and Community

Mindjumpers

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. Making content available to our tribe is not enough. This should also be kept in mind when posting something.

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What Content People Share And Why They Do It

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. The focus on content relevance is normal. The types of content that get shared most.

Content 213
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Facebook Launches Video Calling Based on Growth in Content Sharing

Mindjumpers

Users can click a video-call button at the top of the chat window to start a video conversation with a friend. Improved chat : Facebook also showed off a new group-chat feature, allowing users to have a conversation with multiple people at the same time. It is interesting to notice the number of active users and the content they share.

Video 182
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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189
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For Social Success: Think As A Media Company

Mindjumpers

A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. Relevance is thus key to break through the increasing consumption of content. Create Conversational Touch Points. The purpose of the topics is to drive conversations in a community.

Company 212
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How To Produce Engaging Updates [infographic]

Mindjumpers

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Content Sharing: How, When, Where and Why [infographic]. You can read more about this on our blog in the post on EdgeRank.