Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that ? Let’s dive into her key learnings and takeaways. First off, let’s clarify what we’re talking about. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? And one of the ways that they think they can achieve that is through trendy content. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” Will it give you potential exposure?

Trends 144

Trends Brands Airlines Energy 144

Jon Loomer

MAY 23, 2022

I’ve gotta tell you, I’m really kinda fed up with the misuse and overuse of the “Don’t build your house on rented land!” Every time a platform changes or a feature gets taken away or Facebook goes down for eight hours, “gurus” flock to Twitter and LinkedIn and Facebook to shout: “SEE! You own your domain.

Hosting 194

Hosting LinkedIn Apple List 194

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? And how do you keep it fresh and updated so your insights can mature along with your customer needs?

Data 142

Data Repository Team Process 142

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. If you have not already given them guidelines or training, now is the time. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices.

Training 152

Training Policies Team Guidelines 152

Ignite Social Media

DECEMBER 16, 2022

The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 If you’re still figuring it out, we’ll do the heavy lifting for you. One of the key elements of social media marketing is creating content that adheres to copyright and fair use rules.

Social Media 161

Social Media Brands Fair Use Marketing 161

Jon Loomer

MARCH 30, 2022

Let’s discuss… What is Watchbait? “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. That information is withheld and you’re forced to watch to find out. Let me know in the comments below!

Video 202

Video Facebook Policies Feed 202

Buffer Social

DECEMBER 7, 2023

Think about five content creators you admire.   Now, consistency might sound simple, but let's be real—it's tough. One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned.

Tips 112

Tips Content Startup LinkedIn 112

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? Those two are common questions business owners are asking when considering Instagram marketing. But how to create an effective Instagram marketing strategy? users back in 2020.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Ignite Social Media

NOVEMBER 13, 2023

In today’s digital world, your social media strategy lives and dies by captivating visual content. With endless posts flooding feeds, you need creative visuals that grab attention, inspire engagement, and turn followers into superfans. Leverage Reviews for Powerful Social Proof Positive customer reviews are marketing gold.

Social Media 96

Social Media Transportation Review Instagram 96

Writtent Blog

DECEMBER 20, 2023

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. First you need to find an expert or two to interview. Then you’ll nail down the details, the technical stuff, and the interview itself. Get to know the expert a bit, and help them get to know you and your audience.

Tips 97

Tips Press Release Software eBook 97

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Table of contents: What are LinkedIn hashtags?

Hashtag 115

Hashtag LinkedIn Trends Analytics 115

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Keyhole.co

APRIL 3, 2024

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever.

Strategy 52

Strategy Twitter Tips Marketing 52

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. So you’re intersecting with your key guys all the time.”

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. Let’s dig in. We say no—but only if you do it right.

Instagram 115

Instagram Tools Strategy Hashtag 115

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. The Evolving Content Universe “Content is changing.”

Content 78

Content Marketing B2B SEO 78

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Jon Loomer

NOVEMBER 20, 2022

If you’ve been paying attention, you won’t be surprised that it’s a near carbon copy of Facebook Audience Insights. Let’s dig in… Access Audience Insights. .” How you filter your audience on the left will determine what data appears on the right. Audience Overview.

Real Estate 187

Real Estate Overview Hashtag Price 187

Ignite Social Media

DECEMBER 20, 2021

If you haven’t tuned in yet, it’s a delightful show about an American football coach named Ted Lasso who’s hired by an English soccer (football!) These “Lasso lessons” can be applied not only to our lives, but our work habits as well, and can be extra real for those of us on the front lines of brand communications in social media marketing.

Social Media 184

Social Media Strategy Team Compete 184

Sprout Social

MAY 15, 2023

Wouldn’t you be much better at crafting messages that resonate? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. TikTok Promote may be the answer. Then hit ‘pay.’

Overview 119

Overview Campaign Cost Organization 119

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. I have a level of certainty that when targeting someone connected to me that the content I show them will be accepted or embraced. But that’s a pretty vague explanation.

Yahoo 192

Yahoo Facebook Sample Samples 192

Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets.

Meeting 81

Meeting Authentication Applications Influencer 81

Sprout Social

MAY 18, 2022

At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. But don’t let all that strategizing go to waste. You need to know which metrics to pay attention to when you’re measuring the success of selling on social media.

Metrics 138

Metrics B2B Software Social Media 138

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. What content wows our audience?

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 101

Influencer Brands Fashion Review 101

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? And one of the ways that they think they can achieve that is through trendy content. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” Will it give you potential exposure?

Trends 78

Trends Brands Airlines Social Media 78

Buffer Social

JANUARY 10, 2024

I faced this problem when I became a travel blogger and content creator.  Three years down the line, and I’m still going strong. I see opportunity in competition When entering a new market or industry, perception is everything. The pandemic hit literary one month later.

Travel 78

Travel Blogger Marketing Authentication 78

Buffer Social

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.    Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring.

Content 99

Content Tourism Price Construction 99

Jon Loomer

FEBRUARY 25, 2020

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. Within the Messenger portion, I asked the following questions: How advanced do you consider yourself as an advertiser? Let’s take a look at how people responded… Advertiser Level. The results are pretty interesting!

Survey 207

Survey Facebook Advertising Consultant 207

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). You will no longer be able to add your podcast starting this week and the feature will be entirely shut down starting June 3. Know that this wasn’t unique content that podcasters created for Facebook. A Limited Test.

Facebook 204

Facebook RSS Aggregator Mobile 204

Buffer Social

APRIL 11, 2023

So, you won’t be surprised to hear we’ve been hard at work making it both smarter and faster. Assistance right when you need it If you've ever struggled to come up with fresh ideas for your social media content, Buffer's AI Assistant can help. That’s 2.5 So what makes Buffer stand out?

Features 91

Features Social Media Questions Engagement 91

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

SEPTEMBER 30, 2022

Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook. Improves mental health.

Facebook 116

Facebook Privacy How To Film 116

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. You are a human. AI is a tool.

Tools 135

Tools HootSuite Price Template 135